{"id":2134908,"date":"2025-11-04T16:45:13","date_gmt":"2025-11-04T16:45:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2134908"},"modified":"2025-11-04T16:45:13","modified_gmt":"2025-11-04T16:45:13","slug":"sydney-sweeney-breaks-silence-on-controversial-american-eagle-jeans-campaign","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/sydney-sweeney-breaks-silence-on-controversial-american-eagle-jeans-campaign\/","title":{"rendered":"Sydney Sweeney breaks silence on controversial American Eagle jeans campaign"},"content":{"rendered":"<p><\/p>\n<div style=\"display:contents\">\n<p class=\"text_text__nEn66\"><strong>Just over four months on since Sydney Sweeney found herself embroiled in a controversial American Eagle jeans campaign, the <em>Euphoria<\/em> actress has finally opened up over the scandal.<\/strong><\/p>\n<p class=\"text_text__nEn66\">The situation first unfolded <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" href=\"https:\/\/www.unilad.com\/celebrity\/news\/sydney-sweeney-american-eagle-jeans-controversy-240079-20250728\">back in July<\/a>, when a new American Eagle advertisement campaign hired the 27-year-old actress as its it-girl for the Fall 2025 collection.<\/p>\n<p class=\"text_text__nEn66\">However, during a promotional video for the popular denim line, <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" href=\"http:\/\/www.unilad.com\/sydney-sweeney\">Sweeney<\/a> could be seen sporting a double denim outfit while putting up a poster which had a tagline that read: &#8220;Sydney Sweeney has great genes.&#8221;<\/p>\n<p class=\"text_text__nEn66\">The word \u2018genes\u2019 was then crossed out and replaced with the word \u2018jeans\u2019.<\/p>\n<p class=\"text_text__nEn66\">Understandably, fans of the brand were not impressed, with many critics slamming the company for the phrasing which, at best, was insensitive and, at worst, a nod towards white supremacy, with some even arguing it was far too close to Nazi rhetoric used in the 1930s.<\/p>\n<p class=\"text_text__nEn66\">During the campaign, Sydney even directly referenced the genes of inheritance when she told customers: \u201cGenes are passed down from parents to offspring, often determining traits like hair color, personality and even eye color.&#8221;<\/p>\n<p class=\"text_text__nEn66\">As the camera then cut to her face she added: &#8220;My jeans are blue.\u201d<\/p>\n<p class=\"text_text__nEn66\">According to a Salon <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.salon.com\/2025\/07\/27\/sydney-sweeneys-new-campaign-draws-fire-for-racial-undertones\/\">report<\/a>, the phrase was particularly loaded, as the phrase &#8216;great genes&#8217; has been used throughout <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" href=\"https:\/\/www.unilad.com\/history\">history<\/a> to &#8216;celebrate whiteness, thinness and attractiveness&#8217;.<\/p>\n<p class=\"text_text__nEn66\">At the time, Sweeney kept noticeably quiet on the issue, but fast forward to November, and the star has finally shared her side of the story in a new interview with <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" target=\"_blank\" rel=\"noopener\" href=\"https:\/\/www.gq.com\/story\/sydney-sweeney-gq-cover-story-interview-men-of-the-year-2025\">GQ.<\/a><\/p>\n<p class=\"text_text__nEn66\">\u201cI did a jean ad,\u201d she told the publication. \u201cI mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans. I\u2019m literally in jeans and a T-shirt every day of my life.\u201d<\/p>\n<p class=\"text_text__nEn66\">Although Sweeney received widespread criticism for her part in the campaign, she wasn\u2019t without her supporters, with both <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" href=\"https:\/\/cs-extensions.ladbiblegroup.com\/unilad.com\/donald-trump\">President Donald Trump<\/a> and Vice President <a rel=\"nofollow\" target=\"_blank\" class=\"anchor_link__6t7IO\" href=\"https:\/\/cs-extensions.ladbiblegroup.com\/www.unilad.com\/jd-vance\">JD Vance<\/a> publicly supporting her in the days that followed.<\/p>\n<p class=\"text_text__nEn66\">Describing such high profile support as \u2018surreal\u2019, Sweeney went on to confess that she didn\u2019t actually see too much of the conversation, as she made a pointed effort to keep her phone off set.<\/p>\n<p class=\"text_text__nEn66\">\u201cI kind of just put my phone away,\u201d she explained. \u201cI was filming every day. I\u2019m filming <em>Euphoria,<\/em> so I\u2019m working 16-hour days and I don\u2019t really bring my phone on set, so I work and then I go home and I go to sleep. So I didn\u2019t really see a lot of it.\u201d<\/p>\n<div class=\"article-image_articleImage__eyzAn\">\n<div class=\"article-image_imageWrapper__ANtPE\"><img alt=\"Sydney Sweeney revealed that the backlash to the experience was unexpected(Maya Dehlin Spach\/WireImage)\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"article-image_image__XvzgU\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"(max-width: 430px) 33vw, (max-width: 768px) 50vw, (max-width: 1024px) 50vw, 33vw\" srcset=\"https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=256&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 256w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=384&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 384w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=640&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 640w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=750&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 750w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=828&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 828w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=1080&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 1080w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=1200&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 1200w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=1920&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 1920w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=2048&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 2048w, https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=3840&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg 3840w\" src=\"https:\/\/images.ladbible.com\/resize?type=webp&amp;quality=70&amp;width=3840&amp;fit=contain&amp;gravity=auto&amp;url=https:\/\/images.ladbiblegroup.com\/v3\/assets\/blt949ea8e16e463049\/blt648593695d74267c\/6900c5b1a3025f684a92afe6\/GettyImages-2243346105.jpg\"\/><\/div>\n<p><cite class=\"image-credit_imageCredit__YMlqS\">Sydney Sweeney revealed that the backlash to the experience was unexpected(Maya Dehlin Spach\/WireImage)<\/cite><\/div>\n<p class=\"text_text__nEn66\">When grilling Sweeney directly about the incident, GQ writer Katherine Stoeffel asked: :Is there something that you want to say about the ad itself? The criticism of the content was basically that, maybe specifically in this political climate, white people shouldn\u2019t joke about genetic superiority.&#8221;<\/p>\n<p class=\"text_text__nEn66\">This prompted a guarded but candid response from the <em>White Lotus<\/em> star, who simply responded: \u201cI think that when I have an issue that I want to speak about, people will hear.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.unilad.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just over four months on since Sydney Sweeney found herself embroiled in a controversial American Eagle jeans campaign, the Euphoria actress has finally opened up over the scandal. The situation first unfolded back in July, when a new American Eagle advertisement campaign hired the 27-year-old actress as its it-girl for the Fall 2025 collection. However, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[22367,21741,309386,37798],"class_list":["post-2134908","post","type-post","status-publish","format-standard","hentry","category-celebrities","tag-celebrity","tag-entertainment","tag-sydney-sweeney","tag-us-news"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134908","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2134908"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134908\/revisions"}],"predecessor-version":[{"id":2134909,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134908\/revisions\/2134909"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2134908"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2134908"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2134908"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}