{"id":2134957,"date":"2025-11-04T17:14:09","date_gmt":"2025-11-04T17:14:09","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2134957"},"modified":"2025-11-04T17:14:09","modified_gmt":"2025-11-04T17:14:09","slug":"paramounts-george-cheeks-unveils-cable-tv-leadership-as-mtv-owner-plans-to-reinvent-its-brands-lean-into-franchises-like-south-park-the-daily","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/paramounts-george-cheeks-unveils-cable-tv-leadership-as-mtv-owner-plans-to-reinvent-its-brands-lean-into-franchises-like-south-park-the-daily\/","title":{"rendered":"Paramount\u2019s George Cheeks Unveils Cable TV Leadership As MTV Owner Plans To \u201cReinvent\u201d Its Brands & Lean Into Franchises Like \u2018South Park\u2019 & \u2018The Daily Show\u2019"},"content":{"rendered":"

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Paramount<\/a> has cemented the new leadership of its cable brands such as MTV<\/a>, Comedy Central<\/a> and Nickelodeon<\/a> as it sets out plans to \u201creinvent\u201d these brands.<\/p>\n

George Cheeks<\/a>, Chair of TV Media at Skydance-owned Paramount, has named its top executives across these networks, following last week\u2019s layoffs, which saw the departure of a phalanx of cable employees.<\/p>\n

Laurel Weir<\/a> will lead programming for MTV, Comedy Central, Nickelodeon and other cable networks, and will also oversee the Global Programming Acquisitions Group across TV Media. Weir rose up the company having joined in research.<\/p>\n

Sitarah Pendelton<\/a> will oversee MTV series and specials including its RuPaul\u2019s Drag Race<\/a> franchise, while Jeannie Scalzo<\/a> will lead the MTV business alongside Weir. Pendelton was previously EVP, Unscripted Series, Paramount Media Networks<\/a> and Paramount+<\/a>, while Scalzo was EVP, Brand Partnerships at Paramount Media Networks.<\/p>\n

At Nickelodeon, Jules Borkent<\/a>, who has been with the kids channel since 1998, largely on the international side,…<\/p>\n<\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Paramount has cemented the new leadership of its cable brands such as MTV, Comedy Central and Nickelodeon as it sets out plans to \u201creinvent\u201d these brands. George Cheeks, Chair of TV Media at Skydance-owned Paramount, has named its top executives across these networks, following last week\u2019s layoffs, which saw the departure of a phalanx of […]<\/p>\n","protected":false},"author":2,"featured_media":2134958,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2134957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Paramounts-George-Cheeks-Unveils-Cable-TV-Leadership-As-MTV-Owner.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2134957"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134957\/revisions"}],"predecessor-version":[{"id":2134959,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134957\/revisions\/2134959"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2134958"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2134957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2134957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2134957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}