<\/p>\n
Paramount TV\/Media chair George Cheeks has set his new leadership team and structure for the company\u2019s cable brands, including CBS, BET, Comedy Central, MTV, Nickelodeon and more.<\/p>\n
In a memo to staff obtained by TheWrap, Cheeks said the new structure would \u201creinvent and strengthen our brands to build a stronger future that\u2019s rooted in exceptional storytelling across entertainment, news and sports.\u201d<\/p>\n
\u201cWe\u2019ll celebrate each brand, while leaning into franchises, driving revenue, growing viewership and deepening engagement across platforms,\u201d he added. \u201cOur cable brands will focus on a more curated slate, optimizing programming and <\/a><\/figure>\n Under the new structure, Laurel Weir will lead programming for MTV, Comedy In addition to Weir, who will lead strategic insights & research for the TV\/Media division, other heads of the division include COO and CFO Bryon Rubin, marketing head Mike Benson, business affairs heads Allison Brightman and Jeeun Kim; Human Resources head Whitney Delich, communcations head Chris Ender, digital head Jeff Gerttula, production head Liz Miller (Production), brand strategy and IP monetization head Jeannie Scalzo and content engagement and partnerships head Tiffany Smith-Anoa\u2019i.<\/p>\n At Nickelodeon, Jules Borkent will oversee the Kids & Family business and strategy, while Ashley Kaplan and Alec Botnick will lead its animation studio for digital, television and streaming, overseeing the brand\u2019s series such as \u201cSpongeBob SquarePants\u201d and \u201cPaw Patrol\u201d and developing new ones. Comedy Central will be led by Ari Pearce, who will oversee new comedy development and current series such as \u201cSouth Park\u201d and \u201cThe Daily Show.\u201d Sitarah Pendelton will lead all MTV series and specials, including \u201cRuPaul\u2019s Drag Race,\u201d while Scalzo will partner with Weir to lead the MTV business.<\/p>\n Additionally, Trevor Rose will lead talent and content strategy across the cable brands, while Nadja Webb will oversee all music initiatives and maintain oversight of Programming Operation and Business Affairs for BET.<\/p>\n The new structure comes as the division\u2019s networks were part of roughly 1,000 layoffs carried out last week as part of an effort to exceed $2 billion in cost savings. The company plans to cut another 1,000 employees at a later date.<\/p>\n Cheeks said he would share more details soon on the refined vision, priorities and goals for the division under new owner Skydance soon.<\/p>\n \u201cThis is a moment to embrace new ideas and focus on what truly makes an impact on our business. It is essential that we clarify priorities and be intentional in all we do. We also need to be honest about what\u2019s not working and give our teams agency to rethink legacy processes that no longer move the needle,\u201d Cheeks\u2019 memo concluded. \u201cLet\u2019s share expertise and work together because our success depends on how we show up for each other and for our audiences. Let\u2019s move forward with purpose, creativity and a shared commitment to shaping what\u2019s next.\u201d<\/p>\n The post Paramount TV Chief George Cheeks Sets Leadership Team Tasked With Reviving MTV, Comedy Central, Nickelodeon<\/a> appeared first on TheWrap<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Paramount TV\/Media chair George Cheeks has set his new leadership team and structure for the company\u2019s cable brands, including CBS, BET, Comedy Central, MTV, Nickelodeon and more. In a memo to staff obtained by TheWrap, Cheeks said the new structure would \u201creinvent and strengthen our brands to build a stronger future that\u2019s rooted in exceptional […]<\/p>\n","protected":false},"author":2,"featured_media":2127283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[406557,406559,329562,360544,406558,307878,357165,25456],"class_list":["post-2134966","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cable-networks","tag-cheeks","tag-comedy-central","tag-george-cheeks","tag-laurel-weir","tag-mtv","tag-nickelodeon","tag-rupauls-drag-race"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Writer-Will-Tracy-on-Yorgos-Lanthimos-Latest-Trip.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134966","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2134966"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134966\/revisions"}],"predecessor-version":[{"id":2134967,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2134966\/revisions\/2134967"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2127283"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2134966"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2134966"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2134966"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
marketing resources to amplify what resonates most. That means leaning into franchises like SpongeBob, Paw Patrol, RuPaul\u2019s Drag Race, South Park, Ms. Pat and The Daily Show, while continuing to develop new IP across our studios and seeking new ways to amplify and connect with audiences.\u201d<\/p>\n
Central, Nickelodeon and other cable networks and will oversee the Global
Programming Acquisitions Group across TV Media.<\/p>\n
The pair will also oversee animated development across CBS, Comedy
Central and MTV for owned and third-party platforms.<\/p>\n