{"id":2136945,"date":"2025-11-05T15:21:59","date_gmt":"2025-11-05T15:21:59","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2136945"},"modified":"2025-11-05T15:21:59","modified_gmt":"2025-11-05T15:21:59","slug":"show-dem-camp-fuses-palmwine-music-highlife-hip-hop","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/show-dem-camp-fuses-palmwine-music-highlife-hip-hop\/","title":{"rendered":"Show Dem Camp Fuses Palmwine Music, Highlife &#038; Hip-Hop"},"content":{"rendered":"<p><\/p>\n<div data-element-guid=\"dae591c4-87a1-4fbd-eb39-5fdcfab941a6\">\n<p>You know <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Show Dem Camp<\/span> when you hear them: it\u2019s rap music with striking musicality, driven into the heart by their embodiment of all things African. The duo of <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Ghost<\/span> and <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Tec<\/span> has done this for so long, they know each other\u2019s vision like the back of their hand. Their latest project, <span data-lab-italic=\"italic\" class=\"italic m-italic\">AFRIKAN MAGIK<\/span>, propels a dialled-in chemistry equivalent to master tennis players sending the ball back and forth. When <span data-lab-italic=\"italic\" class=\"italic m-italic\">OkayAfrica<\/span> spoke with them a few days ago, it was clear what these concept creators had in mind.\u00a0<\/p>\n<p>\u201cOne of the things we\u2019ve been doing almost the past decade is interchanging between [their album series] <span data-lab-italic=\"italic\" class=\"italic m-italic\">Palmwine Music<\/span> and <span data-lab-italic=\"italic\" class=\"italic m-italic\">Clone Wars<\/span>, and both have a clear sonic identity,\u201d explains Tec, \u201cI mean, <span data-lab-italic=\"italic\" class=\"italic m-italic\">Clone Wars<\/span> changes, but it\u2019s fundamentally hip-hop, Palmwine [music] is more of a blend between highlife and hip-hop. But for this project, we wanted to lose the restrictions of what either of those sounds were and just create. We\u2019ve been toying with this idea of <span data-lab-italic=\"italic\" class=\"italic m-italic\">AFRIKAN MAGIK<\/span> for a while now, and for us it was just an opportunity for us to create with no boundaries.\u201d<\/p>\n<p><!-- placeholder(#1) --><\/p>\n<p>Almost entirely produced by longtime collaborator <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Spax<\/span>, the album sufficiently translates its ambition. We\u2019re sent into elevated terrain early with the floating jazz cadence of the opener \u201cLibations,\u201d where flowers of adulation decorate the memories of Nigerian music legends such as <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Sunny Ade<\/span> and <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">William Onyeabor<\/span>, among others. You feel the charge through to the neo-soul bounce of \u201cSpellbound,\u201d where <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Lusanda<\/span>\u2019s dreamy vocals muse about wanting a lover to stay. Similarly, <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Moonchild Sanelly<\/span> maintains a spirited showcase on \u201cMagik,\u201d and both South African acts are just a duo from an album with eleven features.<\/p>\n<div data-element-guid=\"e10de637-0f57-4a3d-bd7b-bfe4608cf917\" class=\"column youtube small-12 large-12 small-abs-12 large-abs-12\">\n<div class=\"content \" style=\"\">\n<div>\n<p>\n                    <iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/iAZ0M6jL_ZU\" frameborder=\"0\" allowfullscreen=\"\"><\/iframe>\n                <\/p>\n<\/p><\/div><\/div>\n<\/div>\n<h3>The Aesthetic Nod to Old Nollywood<\/h3>\n<p>On <span data-lab-italic=\"italic\" class=\"italic m-italic\">AFRIKA MAGIK<\/span>, the far-ranging sonics are hemmed in by aesthetic and conceptual nods to Old Nollywood culture. Although explored by alternative-leaning artists who\u2019ve picked sonic and visual cues from the classic Nigerian home videos, in SDC\u2019s hand, those cues are present \u2014 a pre-album clip had them recreate a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/NoteSphere\/status\/1979941961927647513\">famous scene<\/a> featuring <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Jim Iyke<\/span> and <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Nonso Diobi<\/span> \u2014 and also utilized as a way to break up the music into sizable bits.\u00a0<\/p>\n<p>On this album, they feature skits in important parts, a tradition SDC have employed since their early tapes, which had <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Wegele Radio<\/span> and their last solo tape, <span data-lab-italic=\"italic\" class=\"italic m-italic\">Palmwine Music 3<\/span>, whose adaptation of <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Folu Storms\u2019<\/span> radio personality brought delicious social context to the records. There was even more film inspiration infused into this project as Tec (real name <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Wale Davies<\/span>) is one of the producers of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.okayafrica.com\/with-my-fathers-shadow-a-pair-of-nigerian-brothers-is-making-cannes-history\/120951\"><span data-lab-italic=\"italic\" class=\"italic m-italic\">My Father\u2019s Shadow<\/span><\/a>, whose measured storytelling has seen it become the toast of international curators. It clearly influenced how they approached <span data-lab-italic=\"italic\" class=\"italic m-italic\">AFRIKA MAGIK<\/span>.\u00a0<\/p>\n<p>\u201cFor me,\u201d explains Tec, \u201cgoing into filmmaking gave me a whole new inspiration for what Nollywood [represents], especially the early iteration, the late nineties, early 2000s. \u2018Cos I\u2019ve seen what it actually takes to create a film, how many departments, how many people. It\u2019s a whole industry; it takes an actual village to create a film. There was no industry really at the time when they decided to make these Nollywood DVDs, and people created through that independent spirit that turned them into global stars. I remember the first time I travelled to the Caribbean, and they were telling me how they binge Nollywood movies there, and they knew the characters. They ask me, \u2018You know <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Genevieve [Nnaji]<\/span>, know <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Ramsey [Nouah]<\/span>?\u2019 They know all our people.\u201d\u00a0<\/p>\n<p>Having stayed independent throughout their career, Tec sees this album as a homage to those inventors and their pop culture relevance. So does Ghost, who finds a parallel between those Nollywood creators and their own direction. \u201cI like the shock value, the humor, the storytelling, everyday life that you can see that definitely happens to people, but obviously exaggerated in certain [ways],\u201d the baritone-voiced rapper says. \u201cI like the fact that, in Nollywood, just like we do in our own music, you laugh at our pain and struggles that happen daily in Nigeria, \u2018cos you have to smile and suffer, kind of thing. It very much aligns with our ethos of how we create.\u201d\u00a0<\/p>\n<figure data-element-guid=\"ea268e58-8da8-4308-ad53-0d97a3110f55\" class=\"column small-12 large-12 small-abs-12 large-abs-12\">\n<div class=\"content border-radius-8 border-radius-mobile_8\" style=\"\">\n<div class=\"img fullwidthTarget\">\n            <picture><source srcset=\"https:\/\/image.okayafrica.com\/1416599.webp?imageId=1416599&amp;width=2116&amp;height=1208&amp;format=webp\" width=\"1058\" height=\"604\" media=\"(min-width: 768px)\" type=\"image\/webp\"><source srcset=\"https:\/\/image.okayafrica.com\/1416599.webp?imageId=1416599&amp;width=2116&amp;height=1208&amp;format=jpg\" width=\"1058\" height=\"604\" media=\"(min-width: 768px)\" type=\"image\/jpeg\"><source srcset=\"https:\/\/image.okayafrica.com\/1416599.webp?imageId=1416599&amp;width=960&amp;height=548&amp;format=webp\" width=\"480\" height=\"274\" media=\"(max-width: 767px)\" type=\"image\/webp\"><source srcset=\"https:\/\/image.okayafrica.com\/1416599.webp?imageId=1416599&amp;width=960&amp;height=548&amp;format=jpg\" width=\"480\" height=\"274\" media=\"(max-width: 767px)\" type=\"image\/jpeg\"><br \/>\n            <\/source><\/source><\/source><\/source><\/picture>\n                    <\/div>\n<p><figcaption itemprop=\"caption\" class=\"\">Show Dem Camp has redefined the possibilities of community in Nigerian music.<\/figcaption><figcaption itemprop=\"author\" class=\"\" data-byline-prefix=\"Photo\">courtesy of Show Dem Camp<\/figcaption><\/p><\/div>\n<\/figure>\n<p>Listening to Show Dem Camp speak is akin to a masterclass in authenticity. Their legacy to modern Nigerian music is quite unparalleled, even if not unprecedented, as communities like The Trybesmen did something similar in the early 2000s. However, SDC has executed their communal ethos while furthering their own music and showing no signs of slowing down.<\/p>\n<p>With <span data-lab-italic=\"italic\" class=\"italic m-italic\">AFRIKAN MAGIK<\/span>, they tap again into the potentials of the plenty, but it\u2019s a sensibility some other artists might have felt insecure about. How does one know they\u2019re staying true to their artistry even while making such gigantic leaps into the arms of collaboration and experimentation as they\u2019ve done?\u00a0<\/p>\n<p>\u201cThe term \u2018selling out\u2019 is when you\u2019re not true to yourself,\u201d says Ghost, \u201cBeing true to yourself is when you\u2019re creating something, especially with our kind of working relationship, we bounce ideas off each other. We have deep passion for the music, we have our ears to the streets. Being true to yourself should be the main goal of any artist.\u201d<\/p>\n<p>Tec goes the philosophical route. \u201cI think it depends on, \u2018what is success to you?\u2019 I think that\u2019s the first thing you have to define as an artist,\u201d he says. \u201cFor me, success is to have created music with my friends and people I care about, to tour with that music, to reach fans with that music, and most importantly, to say where I\u2019m at at this stage of my life. If I go back and listen to <span data-lab-italic=\"italic\" class=\"italic m-italic\">Palmwine 2<\/span> or to <span data-lab-italic=\"italic\" class=\"italic m-italic\">Clone Wars<\/span>, I can tell the phase I was in. It gives me an outlet to process things, to actually share things, to manifest things into fruition.\u201d<\/p>\n<p>He expands on this idea of self-perception. \u201cI say this not to be flippant, I\u2019m not trying to <span data-lab-italic=\"italic\" class=\"italic m-italic\">blow<\/span>. So I\u2019m not going to chase a sound just for the idea of more popularity. I would actually like to keep my fan base. I\u2019m not trying to get a wider fan base or do something against my character and the in-built quality control we\u2019ve set for ourselves. When people sell out is perhaps when they do things that are more geared towards blowing than artistic integrity.\u201d\u00a0<\/p>\n<h3>Collaboration: Show Dem Camp\u2019s Community Ethos<\/h3>\n<p>Collaboration is an established ethos of the group, one that\u2019s supplied to cult prominence an avalanche of stars over the years. Nigerian superstar <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/okayafrica.com\/tag\/tems\"><span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Tems<\/span> <\/a>recently shared that the duo was one of the early believers in her craft. A relationship that has extended into five solid collaborations, the latest being \u201cYou Get Me\u201d on <span data-lab-italic=\"italic\" class=\"italic m-italic\">AFRIKAN MAGIK<\/span>. The trio of <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">BOJ<\/span>, <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Moelogo<\/span>, and <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Ajebutter22<\/span> is so frequent on SDC tapes at this point that it feels unnerving to call them guests. It\u2019s always a full house with the duo \u2013 a practice they take pride in.\u00a0<\/p>\n<p>Last year, their joint album <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/youtu.be\/TMcQTyTw5jg?si=k8iAhQsKHKTMtFxL\"><span data-lab-italic=\"italic\" class=\"italic m-italic\">No Love In Lagos<\/span> <\/a>with the visionary brother duo <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">The Cavemen<\/span> was a crowning moment for the live music scene. Joining hands with the highlife-influenced group and guitarist <span data-lab-font_weight=\"font-weight-bold\" class=\"font-weight-bold m-font-weight-bold\">Nsikak<\/span>, they led a creative room which produced some of the most outside-leaning rap music we\u2019ve heard from these parts, although for SDC it was rather a strengthening of the musical bridge they\u2019ve built since the first <span data-lab-italic=\"italic\" class=\"italic m-italic\">Palmwine<\/span> tape.\u00a0<\/p>\n<p>\u201cWe\u2019re very collaborative artists,\u201d explains Ghost, \u201cbeing in a duo, it just comes naturally to us. To work with these artists, it comes more from respect for their craft, actually listening to their music. Seeing if we have records or sounds they can work on; for example, Spax on the song with Moonchild. We\u2019ve heard her on so many rap records, and we thought she\u2019s dope, and for her to be on our record, doing something different, it\u2019s something that happened organically. The new sounds that you hear are [a result of having] our ears to the ground, and having a good ear for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.okayafrica.com\/the-top-african-songs-you-need-to-hear-this-week-october-24-2025\/1415540\">African music tracks<\/a>.\u201d\u00a0<\/p>\n<p>Like they do throughout the conversation, Tec picks up the point where Ghost left off. \u201cOur whole ethos is really about community,\u201d he says, \u201cwe\u2019ve done that from the beginning of our career, we\u2019ve had shows where it was just SDC they were booking, but with our own booking fee, we\u2019d bring a whole gang of different artists. For us, it\u2019s not about us; it\u2019s building. And I feel that the idea of a community, a village of artists and talents, and they lend their services and talent to each other, for me, it\u2019s a very beautiful thing. We\u2019ve been able to show up for other artists the same way they\u2019ve shown up for us.\u201d <\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.okayafrica.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You know Show Dem Camp when you hear them: it\u2019s rap music with striking musicality, driven into the heart by their embodiment of all things African. The duo of Ghost and Tec has done this for so long, they know each other\u2019s vision like the back of their hand. Their latest project, AFRIKAN MAGIK, propels [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2136946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2136945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Show-Dem-Camp-Fuses-Palmwine-Music-Highlife-Hip-Hop.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2136945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2136945"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2136945\/revisions"}],"predecessor-version":[{"id":2136947,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2136945\/revisions\/2136947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2136946"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2136945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2136945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2136945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}