{"id":2137294,"date":"2025-11-05T18:28:25","date_gmt":"2025-11-05T18:28:25","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2137294"},"modified":"2025-11-05T18:28:25","modified_gmt":"2025-11-05T18:28:25","slug":"opry-entertainment-group-to-take-over-operations-of-ascend-amphitheater-from-live-nation","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/opry-entertainment-group-to-take-over-operations-of-ascend-amphitheater-from-live-nation\/","title":{"rendered":"Opry Entertainment Group to take over operations of Ascend Amphitheater from Live Nation"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/music\/articles\/luke-combs-opry-entertainment-group-150037162.html\" data-ylk=\"slk:Opry Entertainment Group;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Opry Entertainment Group<\/a> got the final Metro Nashville Council vote Tues. night Nov. 4, 2025 to become the operator of downtown Nashville&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/entertainment\/tv\/articles\/nashville-locations-featured-abc-9-120318667.html\" data-ylk=\"slk:Ascend Amphitheater;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Ascend Amphitheater<\/a> for the next 10 years.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The riverfront, open-air concert venue is currently operated by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/news\/articles\/nashvilles-newest-live-music-venue-100221377.html\" data-ylk=\"slk:Live Nation;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Live Nation<\/a>. The new operating agreement will commence Jan. 1, 2026 and run through Dec. 31, 2035.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Long-time naming rights partner Ascend will remain the venue&#8217;s title sponsor through the 10-year period, but the company said in a statement the venue going forward will officially be referred to as Ascend Federal Credit Union Amphitheater.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Matt Jernigan, president and CEO of Ascend Federal Credit Union said the two companies&#8217; values align.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cOur partnership with Opry Entertainment Group represents an exciting new chapter for this venue and for the community it serves,\u201d Jernigan said in a statement. &#8220;OEG&#8217;s reputation for delivering top-notch entertainment along with their strong commitment to community engagement, aligns perfectly with Ascend\u2019s own values. Together, we\u2019re proud to support a venue that connects people and celebrates the spirit of Middle Tennessee.\u201d<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>Jimmy Buffett performs at Ascend Amphitheater in Nashville, Tenn., Tuesday, July 6, 2021.<\/p>\n<\/figcaption><\/figure>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">What improvements will be made to Ascend under the OEG operating agreement?<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Many improvements are slated for the venue under the new operating agreement, including $12 million in capital investment dedicated to facility improvements and more than $1 million to make the greenway connector adjacent to the amphitheater continuously accessible by Spring of 2026.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Additionally, OEG agrees to host up to 35 concert events annually, with a portion of each ticket sold benefiting Nashville Parks Foundation.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><span class=\"exclude-from-newsgate\"><strong>Backstory <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/news\/local\/davidson\/2025\/09\/08\/opry-entertainment-management-ascend-amphitheater\/85991126007\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Nashville's Ascend Amphitheater gets new leadership, investment with Opry Entertainment;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Nashville&#8217;s Ascend Amphitheater gets new leadership, investment with Opry Entertainment<\/a><\/span><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><span class=\"exclude-from-newsgate\"><strong>More venues: <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/news\/articles\/nashvilles-newest-live-music-venue-100221377.html\" data-ylk=\"slk:Nashville's newest live music venue in Wedgewood-Houston reveals name, renderings;elm:context_link;itc:0;sec:content-canvas;outcm:mb_qualified_link;_E:mb_qualified_link;ct:story;\" class=\"link  yahoo-link\">Nashville&#8217;s newest live music venue in Wedgewood-Houston reveals name, renderings<\/a><\/span><\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"The Mar\u00edas perform in Nashville at Ascend Amphitheater on Sunday, Sept. 21, 2025.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/CUuVfaTV7QVrCTjWuMY2XA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/the-tennessean\/815a9ee645821b6367452fcc4b237287\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>The Mar\u00edas perform in Nashville at Ascend Amphitheater on Sunday, Sept. 21, 2025.<\/p>\n<\/figcaption><\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Colin Reed,\u00a0executive chairman of OEG parent company Ryman Hospitality Properties said in a statement that the company has been the steward of Nashville&#8217;s most iconic institutions, including The Ryman Auditorium and The Opry House, for decades<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">&#8220;We have a strong vision for this venue and believe it can be one of the premier outdoor amphitheaters in the country, regarded by all as a place that reflects the spirit of Nashville,&#8221; Reed said in a statement. &#8220;The greenway enhancements are just one example of how we\u2019re working to make this tremendous space more accessible, inclusive and inviting for all.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Patrick Moore, CEO of Opry Entertainment Group said it is their honor and pleasure to help further the long-term relationship with the community through the city landmark.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cAscend has built an impressive footprint here in Nashville, delivering on its promise to serve our community and help support the creative spirit that makes Music City such a special place to live, work and play,\u201d Moore said in a statement.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"A machine sends bubbles into the crowd as Cake performs at Ascend Amphitheater in Nashville, Tenn., Saturday, April 19, 2025.\" loading=\"lazy\" width=\"960\" height=\"1521\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/6GsP3e6jmYL7EEaRJFPIzw--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE1MjE7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/the-tennessean\/92d67295ce6151fb25382c9966e96f1a\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div><figcaption class=\"relative text-sm mt-1 pr-2.5\">\n<p>A machine sends bubbles into the crowd as Cake performs at Ascend Amphitheater in Nashville, Tenn., Saturday, April 19, 2025.<\/p>\n<\/figcaption><\/figure>\n<h2 class=\"mb-4 text-xl font-bold md:text-2xl\">Will the concert programming at Ascend change under OEG?<\/h2>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Beginning with the 2026 season, Ascend Federal Credit Union Amphitheater is slated to adopt an &#8220;open room&#8221; approach to programming designed to offer a diverse and wide-ranging entertainment calendar for the Nashville community.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">OEG will program up to 35 concert events annually, with a portion of each ticket sold benefitting Nashville Parks Foundation. Additional community events will be held each season, including performances from the Nashville Symphony and the Grand Ole Opry.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Moore\u00a0added, \u201cWe believe Ascend Federal Credit Union Amphitheater is one of the most exciting civic assets in our city and we\u2019re proud to bring our capabilities to this venue. Our open-room model will allow us to activate the space with a dynamic event schedule, including major concerts and family-friendly programming.&#8221;<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>Melonee Hurt covers music and music business at The Tennessean, part of the USA TODAY NETWORK \u2014\u00a0Tennessee. Reach Melonee at\u00a0<\/em><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.yahoo.com\/news\/articles\/mailto:mhurt@tennessean.com\" data-ylk=\"slk:mhurt@tennessean.com;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"><em>mhurt@tennessean.com<\/em><\/a><em> or on Instagram at @MelHurtWrites.<\/em><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><em>This article originally appeared on Nashville Tennessean: <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/entertainment\/music\/2025\/11\/05\/opry-entertainment-group-10-year-operating-agreement-for-ascend-amphitheater-approved\/87105675007\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Opry Entertainment Group 10-year operating agreement for Ascend Amphitheater approved;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Opry Entertainment Group 10-year operating agreement for Ascend Amphitheater approved<\/a><\/em><\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opry Entertainment Group got the final Metro Nashville Council vote Tues. night Nov. 4, 2025 to become the operator of downtown Nashville&#8217;s Ascend Amphitheater for the next 10 years. The riverfront, open-air concert venue is currently operated by Live Nation. The new operating agreement will commence Jan. 1, 2026 and run through Dec. 31, 2035. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2137295,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[366705,330611,27786,407301,407300,23510,407304,407303,407302,399595],"class_list":["post-2137294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-ascend-amphitheater","tag-downtown-nashville","tag-live-nation","tag-matt-jernigan","tag-metro-nashville-council","tag-nashville","tag-nashville-parks","tag-oeg","tag-operating-agreement","tag-opry-entertainment-group"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Opry-Entertainment-Group-to-take-over-operations-of-Ascend-Amphitheater.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137294","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2137294"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137294\/revisions"}],"predecessor-version":[{"id":2137296,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137294\/revisions\/2137296"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2137295"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2137294"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2137294"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2137294"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}