<\/p>\n
Meghan Markle<\/a> has made a major announcement on Wednesday evening<\/a>, just hours ahead of her estranged brother-in-law, Prince William<\/a>\u2019s appearance at this year\u2019s Earthshot Prize awards in Brazil. The Duchess of Sussex took to her official Instagram<\/a> account to share a very exciting update regarding her lifestyle brand, As Ever.<\/p>\n Meghan\u2019s brand will now sell in a physical store for the first time, just days after it launched its festive collection. The store in question is Goodmothers, a bookstore in Summerland, California, located just a few miles away from the Duke and Duchess of Sussex\u2019s home in Montecito.<\/p>\n The couple have attended various events at the bookstore in the last year and have a close relationship with its founders, Victoria Jackson and Jennifer Rudolph Walsh.<\/p>\n<\/div>\n In the time-lapse video uploaded on her stories, Meghan can be seen arranging her stock in the bookstore with the caption: \u201cAbout last night.\u201d<\/p>\n Meghan is casually dressed in jeans, a light blue shirt and black loafers.<\/p>\n In another image, As Ever\u2019s stock can be seen placed in the boostore, featuring many of the brand\u2019s hot drink mixes, candles and jam.<\/p>\n This is the first time fans will be able to purchase As Ever\u2019s stock at a physical store.<\/p>\n<\/div>\n Meghan has previously expressed her vision to expand.<\/p>\n Speaking recently at Fortune\u2019s Most Powerful Women Summit in Washington DC , Meghan said: \u201cMy intention would be to have really bespoke, small retail collaborations.\u201d<\/p>\n It comes as Prince William is preparing to give a major speech at this year’s Earthshot Prize Awards in Rio de Janeiro.<\/p>\n The Earthshot Prize is the heir’s cornerstone of his ambitious drive to save the planet.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.express.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Meghan Markle has made a major announcement on Wednesday evening, just hours ahead of her estranged brother-in-law, Prince William\u2019s appearance at this year\u2019s Earthshot Prize awards in Brazil. The Duchess of Sussex took to her official Instagram account to share a very exciting update regarding her lifestyle brand, As Ever. Meghan\u2019s brand will now sell […]<\/p>\n","protected":false},"author":2,"featured_media":2137466,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[313871,407363,23067,407361,393427,400903,350391,228266,34915,34911,407362,22769],"class_list":["post-2137465","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty","tag-as-ever","tag-goodmothers","tag-meghan-markle","tag-meghan-markle-announcement","tag-meghan-markle-as-ever","tag-meghan-markle-goodmothers","tag-meghan-markle-instagram","tag-meghan-markle-latest","tag-meghan-markle-latest-news","tag-meghan-markle-news","tag-meghan-markle-store","tag-royal-family"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Meghan-Markle-makes-major-announcement-hours-before-Prince-Williams-speech.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137465","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2137465"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137465\/revisions"}],"predecessor-version":[{"id":2137467,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137465\/revisions\/2137467"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2137466"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2137465"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2137465"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2137465"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}