<\/p>\n
Netflix has reached out to SiriusXM seeking to bring some of its video podcasts to the streaming giant\u2019s platform in an exclusive deal, a person familiar with the discussions told TheWrap.<\/p>\n
Preliminary talks are underway as Netflix seeks to accelerate its expansion into the podcasting market. Any potential agreement would make SiriusXM\u2019s video podcasts available exclusively on Netflix, keeping them off competitors like YouTube, which currently dominates the video podcasting market.<\/p>\n
SiriusXM has one of the largest podcasting networks in the United States and is rated No. 1 in reach, with hits such as \u201cCall Her Daddy,\u201d \u201cSmartLess\u201d and \u201cRotten Mango.\u201d Netflix and SiriusXM declined to comment on the talks.<\/p>\n <\/a><\/figure>\n Approaching SiriusXM is Netflix\u2019s latest effort to gain ground in the fast-growing segment. The streamer is also courting iHeartMedia<\/a> for a similar arrangement, and has additionally contacted agents at major Hollywood agencies including WME, UTA and CAA to attract more on-camera podcasters.<\/p>\n Netflix co-CEO Ted Sarandos hinted at the strategy earlier this year, calling video podcasts a natural extension of Netflix\u2019s content ecosystem. Industry analysts view the push as part of Netflix\u2019s broader diversification strategy, blending in its streaming model with creator-driven content.<\/p>\n Netflix\u2019s announced its first major podcasting partnership last month<\/a>, a deal with Spotify to host select video podcasts from Spotify Studios and The Ringer. That agreement includes \u201cThe Bill Simmons Podcast,\u201d \u201cThe Rewatchables\u201d and \u201cThe Zach Lowe Show.\u201d<\/p>\n The post Netflix Seeks Talks With SiriusXM on Exclusive Video Podcast Deal<\/a> appeared first on TheWrap<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Netflix has reached out to SiriusXM seeking to bring some of its video podcasts to the streaming giant\u2019s platform in an exclusive deal, a person familiar with the discussions told TheWrap. Preliminary talks are underway as Netflix seeks to accelerate its expansion into the podcasting market. Any potential agreement would make SiriusXM\u2019s video podcasts available […]<\/p>\n","protected":false},"author":2,"featured_media":2127283,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23191,306812,390727],"class_list":["post-2137571","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-netflix","tag-siriusxm","tag-video-podcasts"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/10\/Writer-Will-Tracy-on-Yorgos-Lanthimos-Latest-Trip.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137571","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2137571"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137571\/revisions"}],"predecessor-version":[{"id":2137572,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2137571\/revisions\/2137572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2127283"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2137571"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2137571"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2137571"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}