{"id":2138289,"date":"2025-11-06T05:25:41","date_gmt":"2025-11-06T05:25:41","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2138289"},"modified":"2025-11-06T05:25:41","modified_gmt":"2025-11-06T05:25:41","slug":"opry-entertainment-group-10-year-operating-agreement-for-ascend-amphitheater-approved","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/opry-entertainment-group-10-year-operating-agreement-for-ascend-amphitheater-approved\/","title":{"rendered":"Opry Entertainment Group 10-year operating agreement for Ascend Amphitheater approved"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<div id=\"videoWrap\" class=\"spacer-large videoWrap\" style=\"position:relative\"><media-video video-id=\"86193713007\" title=\"Rap and hip hop superstar Nelly thanks the Nashville crowd for their continued support\" poster=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/09\/17\/PNAS\/86193413007-nelly-004.JPG?crop=5999,3375,x0,y312\" util-module-path=\"elements\/media\" placement=\"snow-video-story-priority\"><\/p>\n<div id=\"uwVideoPlaceholder\" slot=\"placeholder\" style=\"z-index:19;width:100%;padding-bottom:56.25%;position:relative\"><\/p>\n<div class=\"vidplaybtn\" style=\"display:-moz-box;display:-ms-flexbox;display:-webkit-flex;display:flex;background-color:rgba(0,0,0,.4);border:2px solid #fff;border-radius:80px;cursor:pointer;height:80px;width:80px;position:absolute;top:50%;left:50%;transform:translate(-50%,-50%);z-index:10\"><img decoding=\"async\" class=\"vidplayicon\" src=\"https:\/\/www.gannett-cdn.com\/appservices\/universal-web\/universal\/icons\/icon-play-alt-white.svg\" alt=\"play\" style=\"height:40px;margin:auto 18px auto 27px;width:40px\"\/><\/div>\n<\/div>\n<div slot=\"videoDetails\" id=\"videoDetails\" class=\"videoDetails\" style=\"padding-top:8px;padding-bottom:8px\">\n<div id=\"videoDetailsContainer\" class=\"videoDetailsContainer\" hidden=\"\">\n<p>Rap and hip hop superstar Nelly thanks the Nashville crowd for their continued support<\/p>\n<p>Nelly brought his &#8220;Where The Party At&#8221; tour to Nashville&#8217;s Ascend Amphitheater<\/p>\n<\/div>\n<\/div>\n<p><\/media-video><\/div>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/entertainment\/music\/2025\/10\/22\/luke-combs-category-10-second-location-las-vegas\/86824136007\/\">Opry Entertainment Group<\/a> got the final Metro Nashville Council vote Tues. night Nov. 4, 2025 to become the operator of downtown Nashville&#8217;s <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/entertainment\/2025\/10\/18\/nashville-locations-abc-911-nashville\/86753282007\/\">Ascend Amphitheater<\/a> for the next 10 years.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" class=\"spacer-large\" min-height=\"600\" fluid=\"\" outstream=\"\" momentum=\"\"\/>\n<p>The riverfront, open-air concert venue is currently operated by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/entertainment\/music\/2025\/10\/28\/nashville-wedgewood-houston-the-truth-renderings\/86838557007\/\">Live Nation<\/a>. The new operating agreement will commence Jan. 1, 2026 and run through Dec. 31, 2035.<\/p>\n<p>Long-time naming rights partner Ascend will remain the venue&#8217;s title sponsor through the 10-year period, but the company said in a statement the venue going forward will officially be referred to as Ascend Federal Credit Union Amphitheater.<\/p>\n<p>Matt Jernigan, president and CEO of Ascend Federal Credit Union said the two companies&#8217; values align.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/>\n<p>\u201cOur partnership with Opry Entertainment Group represents an exciting new chapter for this venue and for the community it serves,\u201d Jernigan said in a statement. &#8220;OEG&#8217;s reputation for delivering top-notch entertainment along with their strong commitment to community engagement, aligns perfectly with Ascend\u2019s own values. Together, we\u2019re proud to support a venue that connects people and celebrates the spirit of Middle Tennessee.\u201d\u00a0<\/p>\n<p><media-image image-set=\"https:\/\/www.gannett-cdn.com\/presto\/2021\/07\/07\/PNAS\/086cb9fa-edac-4b0a-9620-ed1a680ed6ea-JimmyBuffett-070621-AN-018.jpg bestCrop, https:\/\/www.gannett-cdn.com\/presto\/2021\/07\/07\/PNAS\/086cb9fa-edac-4b0a-9620-ed1a680ed6ea-JimmyBuffett-070621-AN-018.jpg?crop=3192,2394,x0,y0 4:3, https:\/\/www.gannett-cdn.com\/presto\/2021\/07\/07\/PNAS\/086cb9fa-edac-4b0a-9620-ed1a680ed6ea-JimmyBuffett-070621-AN-018.jpg?crop=1800,2400,x720,y0 3:4, https:\/\/www.gannett-cdn.com\/presto\/2021\/07\/07\/PNAS\/086cb9fa-edac-4b0a-9620-ed1a680ed6ea-JimmyBuffett-070621-AN-018.jpg?crop=3599,2025,x0,y183 16:9\" image-alt=\"\" credit=\"Andrew Nelles, The Tennessean\" caption=\"Jimmy Buffett performs at Ascend Amphitheater in Nashville, Tenn., Tuesday, July 6, 2021.\" orientation=\"horizontal\" class=\"spacer-large\" util-module-path=\"elements\/media\"\/><\/p>\n<h2 class=\"presto-h2 wp-block-heading\">What improvements will be made to Ascend under the OEG operating agreement?<\/h2>\n<partner-inline util-module-path=\"elements\/partner\" class=\"spacer-large\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>Many improvements are slated for the venue under the new operating agreement, including $12 million in capital investment dedicated to facility improvements and more than $1 million to make the greenway connector adjacent to the amphitheater continuously accessible by Spring of 2026.<\/p>\n<p><cta-atoms-container-inline util-module-path=\"elements\/cta\" class=\"spacer-large\"\/><\/p>\n<p>Additionally, OEG agrees to host up to 35 concert events annually, with a portion of each ticket sold benefiting Nashville Parks Foundation.<\/p>\n<p class=\"related-link\"><span class=\"exclude-from-newsgate\"><strong style=\"margin-right:3px\">Backstory <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/news\/local\/davidson\/2025\/09\/08\/opry-entertainment-management-ascend-amphitheater\/85991126007\/\" rel=\"noreferrer\" target=\"_blank\">Nashville&#8217;s Ascend Amphitheater gets new leadership, investment with Opry Entertainment<\/a><\/span><\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"600\" outstream=\"\" momentum=\"\"\/>\n<p class=\"related-link\"><span class=\"exclude-from-newsgate\"><strong style=\"margin-right:3px\">More venues: <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.tennessean.com\/story\/entertainment\/music\/2025\/10\/28\/nashville-wedgewood-houston-the-truth-renderings\/86838557007\/\" rel=\"noreferrer\" target=\"_blank\">Nashville&#8217;s newest live music venue in Wedgewood-Houston reveals name, renderings<\/a><\/span><\/p>\n<p><media-image image-set=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/09\/22\/PNAS\/86287544007-image-01.JPG bestCrop, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/09\/22\/PNAS\/86287544007-image-01.JPG?crop=5130,3846,x320,y0 4:3, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/09\/22\/PNAS\/86287544007-image-01.JPG?crop=2885,3846,x0,y0 3:4, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/09\/22\/PNAS\/86287544007-image-01.JPG?crop=5770,3246,x0,y300 16:9\" image-alt=\"\" credit=\"Alan Poizner\/For The Tennessean\" caption=\"The Mar\u00edas perform in Nashville at Ascend Amphitheater on Sunday, Sept. 21, 2025.\" orientation=\"horizontal\" class=\"spacer-large\" util-module-path=\"elements\/media\"\/><\/p>\n<p>Colin Reed,\u00a0executive chairman of OEG parent company Ryman Hospitality Properties said in a statement that the company has been the steward of Nashville&#8217;s most iconic institutions, including The Ryman Auditorium and The Opry House, for decades<\/p>\n<partner-inline util-module-path=\"elements\/partner\" placement=\"native-article_link\" sizes=\"[[300, 250], [3, 3]]\" min-height=\"250\" fluid=\"\" outstream=\"\"\/>\n<p>&#8220;We have a strong vision for this venue and believe it can be one of the premier outdoor amphitheaters in the country, regarded by all as a place that reflects the spirit of Nashville,&#8221; Reed said in a statement. &#8220;The greenway enhancements are just one example of how we\u2019re working to make this tremendous space more accessible, inclusive and inviting for all.&#8221;<\/p>\n<p>Patrick Moore, CEO of Opry Entertainment Group said it is their honor and pleasure to help further the long-term relationship with the community through the city landmark.<\/p>\n<p>\u201cAscend has built an impressive footprint here in Nashville, delivering on its promise to serve our community and help support the creative spirit that makes Music City such a special place to live, work and play,\u201d Moore said in a statement.<\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/><media-image image-set=\"https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/20\/PNAS\/83180985007-ds-41925-cake-0667016.jpg bestCrop, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/20\/PNAS\/83180985007-ds-41925-cake-0667016.jpg?crop=3384,2538,x0,y1341 4:3, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/20\/PNAS\/83180985007-ds-41925-cake-0667016.jpg?crop=3384,4513,x0,y804 3:4, https:\/\/www.gannett-cdn.com\/authoring\/authoring-images\/2025\/04\/20\/PNAS\/83180985007-ds-41925-cake-0667016.jpg?crop=3384,1904,x0,y1877 16:9\" image-alt=\"\" credit=\"Denny Simmons \/ The Tennessean\" caption=\"A machine sends bubbles into the crowd as Cake performs at Ascend Amphitheater in Nashville, Tenn., Saturday, April 19, 2025.\" orientation=\"vertical\" class=\"spacer-large\" util-module-path=\"elements\/media\"\/><\/p>\n<h2 class=\"presto-h2 wp-block-heading\">Will the concert programming at Ascend change under OEG?<\/h2>\n<p>Beginning with the 2026 season, Ascend Federal Credit Union Amphitheater is slated to adopt an &#8220;open room&#8221; approach to programming designed to offer a diverse and wide-ranging entertainment calendar for the Nashville community.<\/p>\n<p>OEG will program up to 35 concert events annually, with a portion of each ticket sold benefitting Nashville Parks Foundation. Additional community events will be held each season, including performances from the Nashville Symphony and the Grand Ole Opry.<\/p>\n<p>Moore\u00a0added, \u201cWe believe Ascend Federal Credit Union Amphitheater is one of the most exciting civic assets in our city and we\u2019re proud to bring our capabilities to this venue. Our open-room model will allow us to activate the space with a dynamic event schedule, including major concerts and family-friendly programming.&#8221;<\/p>\n<p><em>Melonee Hurt covers music and music business at The Tennessean, part of the USA TODAY NETWORK \u2014\u00a0Tennessee. Reach Melonee at\u00a0<\/em><a rel=\"nofollow\" target=\"_blank\" href=\"mailto:mhurt@tennessean.com\"><em>mhurt@tennessean.com<\/em><\/a><em> or on Instagram at @MelHurtWrites.<\/em><\/p>\n<partner-banner util-module-path=\"elements\/partner\" fluid=\"\" bottom=\"\" lazy=\"\" class=\"spacer-large\" min-height=\"390\" outstream=\"\"\/><lit-timestamp class=\"column ten-column no-gutter spacer-small\" slot=\"timestamp\" publishdate=\"2025-11-05 17:53:47.074214317 +0000 UTC\" updatedate=\"2025-11-05 17:53:55.781728901 +0000 UTC\"\/><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.tennessean.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rap and hip hop superstar Nelly thanks the Nashville crowd for their continued support Nelly brought his &#8220;Where The Party At&#8221; tour to Nashville&#8217;s Ascend Amphitheater Opry Entertainment Group got the final Metro Nashville Council vote Tues. night Nov. 4, 2025 to become the operator of downtown Nashville&#8217;s Ascend Amphitheater for the next 10 years. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2138290,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[39915,22220,23038,25425,22005,239661,23849,22846,6297,21741,22034,239348,22783,24392,21992,23465,21739,298114,22764,21800,23510,352989,21738,239343,239347,23759,239344],"class_list":["post-2138289","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-affiliate","tag-arts","tag-company","tag-company-news","tag-concerts","tag-concerts-u0026-music-festivals","tag-country","tag-country-music","tag-eamotion","tag-entertainment","tag-events","tag-events-u0026-listings","tag-festivals","tag-listings","tag-live","tag-live-nation-entertainment","tag-local","tag-local-affiliate-arts-u0026-entertainment","tag-local-news","tag-music","tag-nashville","tag-nation","tag-news","tag-overall","tag-overall-positive","tag-positive","tag-u0026"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Opry-Entertainment-Group-10-year-operating-agreement-for-Ascend-Amphitheater-approved-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2138289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2138289"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2138289\/revisions"}],"predecessor-version":[{"id":2138291,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2138289\/revisions\/2138291"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2138290"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2138289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2138289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2138289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}