{"id":2138936,"date":"2025-11-06T13:09:03","date_gmt":"2025-11-06T13:09:03","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2138936"},"modified":"2025-11-06T13:09:03","modified_gmt":"2025-11-06T13:09:03","slug":"espn-terminates-betting-partnership-with-penn-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/espn-terminates-betting-partnership-with-penn-entertainment\/","title":{"rendered":"ESPN Terminates Betting Partnership With PENN Entertainment"},"content":{"rendered":"

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\n\tESPN<\/a> and PENN Entertainment<\/a> have mutually agreed to an early termination of a betting partnership they established in 2023.<\/p>\n

\n\tThe companies\u2019 10-year deal paid ESPN $150 million a year in exchange for marketing services and the right to use the ESPN Bet brand in the U.S. The gambling offering was woven into ESPN\u2019s recently launched subscription streaming app and cross-promoted on other platforms.<\/p>\n

\n\tThe wind-down of ESPN comes as the NBA<\/a> is dealing with a gambling scandal involving multiple players and coaches. The U.S. Department of Justice last month charged dozens of people in two separate cases in which the outcome of games was manipulated. The allegations have rocked the sports world given its recent embrace of legalized sports gambling. Disney<\/a> in particular, given its family-friendly brand, resisted entering the betting space for years, though the tide has turned for leagues and their media partners.<\/p>\n

\n\tESPN and Penn said ESPN Bet would be wound down on December 1. The companies noted that their deal allowed for either party to terminate it after the third year \u201cif specific market share performance thresholds were not met.\u201d In explaining the shutdown, they emphasized the lack of performance and did not cite the NBA scandal or any factors other than the financial results.<\/p>\n

\n\tESPN Chairman Jimmy Pitaro noted that 2.9 million new users were drawn to ESPN Bet, with \u201ca strong uptick in first-time bettors this fall.\u201d He said the company is \u201cpursuing other media and marketing opportunities within this space.\u201d<\/p>\n

\n\tPenn CEO Jay Snowden sounded a similar note, emphasizing that the companies \u201cmutually and amicably agreed to wind down our collaboration.\u201d Penn intends to rebrand ESPN Bet as TheScore Bet on December 1, coinciding with the expected launch of sports betting<\/a> in Missouri, subject to regulatory approvals. The company will now \u201crealign our digital focus on our growing iCasino business, while continuing to capitalize on our omnichannel advantage as the nation\u2019s leading regional retail casino operator.\u201d<\/p>\n

\n\tAll outstanding payments to ESPN will stop in the fourth quarter, the companies said. Before and after the termination date, ESPN will work with Penn to facilitate the move from ESPN BET to TheScore Bet. Penn will continue to be an ESPN advertising client.<\/p>\n<\/div><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source deadline.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

ESPN and PENN Entertainment have mutually agreed to an early termination of a betting partnership they established in 2023. The companies\u2019 10-year deal paid ESPN $150 million a year in exchange for marketing services and the right to use the ESPN Bet brand in the U.S. The gambling offering was woven into ESPN\u2019s recently launched […]<\/p>\n","protected":false},"author":2,"featured_media":2138937,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[23301,22444,310532,176147,308280],"class_list":["post-2138936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-disney","tag-espn","tag-nba","tag-penn-entertainment","tag-sports-betting"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/ESPN-Terminates-Betting-Partnership-With-PENN-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2138936","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2138936"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2138936\/revisions"}],"predecessor-version":[{"id":2138938,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2138936\/revisions\/2138938"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2138937"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2138936"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2138936"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2138936"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}