<\/p>\n
ESPN has ended its betting relationship with Penn Entertainment and <\/strong>struck a new sportsbook partnership with DraftKings in a significant overhaul of its gaming strategy.<\/strong><\/p>\n The Disney-owned sports broadcaster agreed<\/a> to a ten-year US$1.5 billion deal to license its brand to Penn\u2019s sportsbook and promote it across its programming and digital channels back in 2023.<\/p>\n However, ESPN Bet struggled to meet expectations and secure market share in a market dominated by DraftKings and FanDuel. The two sides have agreed to mutually end the partnership after just two years and pursue alternative strategies.<\/p>\n \u201cWhen we first announced our partnership with ESPN, both sides made it clear that we expected to compete for a podium position in the space,\u201d said Jay Snowden, chief executive of Penn Entertainment. \u201cAlthough we made significant progress in improving our product offering and building a cohesive ecosystem with ESPN, we have mutually and amicably agreed to wind down our collaboration.\u201d<\/p>\n Penn will rebrand ESPN Bet as \u2018theScore Bet\u2019 after the Canadian sports media company it acquired in 2021 and will remain an ESPN advertising client.<\/p>\n \u201cTogether, ESPN and Penn created a truly unique offering with unparalleled integrations across our various media assets,\u201d said ESPN chairman Jimmy Pitaro. \u201cESPN drove over 2.9 million new users into the Penn ecosystem, with a strong uptick in first time bettors this fall. We appreciate the collaboration we had with Penn.\u201d<\/p>\n DraftKings<\/a> will become ESPN<\/a>\u2019s exclusive official sportsbook and odds provider, with ESPN Bet becoming a content brand. DraftKings\u2019 products including betting, daily fantasy, and peer-to-peer games, integrated across the broadcaster\u2019s portfolio, while it will receive exposure via ESPN\u2019s betting programming and social and digital channels.<\/p>\n The Hollywood Reporter (THR)<\/a> says the tie-up with DraftKings is more lucrative than its previous arrangement and that the change in partner was not caused by the gambling scandal that has engulfed the National Basketball Association (NBA<\/a>).<\/p>\n \u201cOur betting approach has focused on offering an integrated experience within our products,\u201d said Pitaro. \u201cWorking with DraftKings, a leader in the space, will allow us to build upon that foundation, continue to super-serve passionate sports fans and grow our ESPN direct-to-consumer business. We are excited about this new collaboration with DraftKings.\u201d<\/p>\n \u201cESPN\u2019s unmatched visibility across the world of sports make this collaboration a natural fit,\u201d said\u00a0Jason Robins, DraftKings chief executive and co-founder. \u201cAs an innovative leader in digital sports entertainment, DraftKings is uniquely positioned to integrate our technology and products with ESPN\u2019s iconic brand and storytelling power.<\/p>\n \u201cTogether, we\u2019re delivering a seamless, engaging, and responsible experience that elevates how fans connect with live sports.\u201d<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.sportspro.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" DraftKings to integrate products across ESPN\u2019s ecosystem New agreement more \u2018lucrative\u2019 for Disney-owned sports network Penn had struck ten-year US$1.5bn deal with ESPN in August 2023 ESPN has ended its betting relationship with Penn Entertainment and struck a new sportsbook partnership with DraftKings in a significant overhaul of its gaming strategy. The Disney-owned sports broadcaster […]<\/p>\n","protected":false},"author":2,"featured_media":2139286,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[317671,22444,246308,176147],"class_list":["post-2139285","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-draftkings","tag-espn","tag-espn-bet","tag-penn-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/ESPN-swaps-Penn-Entertainment-for-DraftKings-in-betting-pivot.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2139285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2139285"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2139285\/revisions"}],"predecessor-version":[{"id":2139287,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2139285\/revisions\/2139287"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2139286"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2139285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2139285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2139285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}