<\/p>\n
\n\tBuzz Hays<\/a> wants to make sure his colleagues in Hollywood understand the pros and cons of generative AI, in particular, fine-tuning models.<\/p>\n \n\tAnd a good starting point for explaining the controversial topic is the work Hays, global lead for Google Cloud<\/a>\u2018s entertainment industry solutions, and his team did to pull off Warner Bros. Discovery\u2019s \u201cThe Wizard of Oz<\/a>\u201d at the Sphere event in Las Vegas back in August<\/a>. <\/p>\n \n\t\u201cThe thing that got us through this project is a process that sometimes gets confused, and I\u2019ve heard people use the terms incorrectly, but there\u2019s a process called fine-tuning of the models,\u201d Hays told Variety<\/em>. \u201cI could say, give me an output of the Tin Man doing something without the model understanding anything about the actual Tin Man, so it comes up with some vague approximation. But that\u2019s not good enough when you\u2019re doing something like this. So we actually fine-tuned our models, which is a process that basically allows any IP owner to take a base model that\u2019s been trained and has been using all the sources that people have opted into, to contribute to. So it\u2019s a legitimate model, but it doesn\u2019t understand the Tin Man. So what we can now do is fine-tune it on the Tin Man to say, \u2018OK, you know how people move. Now we have a person that looks like this. So whenever we refer to Tin Man, please use this version of Tin Man for that.’\u201d<\/p>\n \n\tHays continued: \u201cIn that case, we had fine-tuned models for each of the main characters in the movie, and that allowed us to have a faithful reproduction of those actors, no matter where they looked and how close they were to camera, and if they turned around. Things like, what does the back of the Tin Man\u2019s head look like? Because there\u2019s not a lot of that in the movie, but there\u2019s a couple of shots in there that we could tune on so that in those occasions where he had to turn his head, we knew exactly what he looked like.\u201d<\/p>\n \n\tHays, who was a Hollywood producer for more than three decades before transitioning to his current position at the tech giant, says \u201call of the data that\u2019s used for that is owned and maintained by the customer\u201d and \u201cit never gets assumed into the model.\u201d The Google Cloud entertainment industry boss wants to make sure this concept is crystal clear moving forward, because he sees the tech only becoming more integral to the production process across the film and TV industries. <\/p>\n \n\t\u201cThat\u2019s where the power of AI comes. I think especially with franchise titles, we have to have a certain likeness that is persistent throughout the series, then it starts to make sense that these fine-tune models exist for that particular reason,\u201d Hays said. \u201cSo I think it kind of runs the gamut when it comes to how these things get leveraged as to what makes for a successful output and what doesn\u2019t.\u201d<\/p>\n \n\tHays emphasized that while this tech is here to stay, Google Cloud has put in place \u201csignificant guardrails\u201d to protect IP and likeness as it continues to expand throughout entertainment. <\/p>\n \n\t\u201cWe don\u2019t allow our models to generate a known celebrity or likeness of anybody. There\u2019s very careful protections put on those,\u201d Hays said. \u201cWe have guardrails on things like violence. We have guardrails on generating children, a bunch of these things. So all these guardrails contribute to this indemnification policy idea that we will protect you but don\u2019t do bad things, basically what it is, but we don\u2019t even allow you to do bad things, because those those guardrails are protecting that.\u201d<\/p>\n \n\tHays points to how those principles were used for \u201cThe Wizard of Oz\u201d at the Sphere project and says he \u201cvalues\u201d the restrictions put on what the Google Cloud team can do with generative AI.<\/p>\n \n\t\u201cIt was really about, how can we honor this original film?\u201d Hays said. \u201cWe have a lot of restrictions that came from the studio that says, you can\u2019t have an actress replace Dorothy\u2019s performance, for example. You can\u2019t replace voices. You can\u2019t use motion capture to do a new performance that didn\u2019t exist in the original, those kinds of things. I\u2019m a big fan of restrictions in filmmaking. I think the best art comes from restrictions, not from unlimited possibilities. So it was a really interesting way to work on this.\u201d<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source variety.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Buzz Hays wants to make sure his colleagues in Hollywood understand the pros and cons of generative AI, in particular, fine-tuning models. And a good starting point for explaining the controversial topic is the work Hays, global lead for Google Cloud\u2018s entertainment industry solutions, and his team did to pull off Warner Bros. Discovery\u2019s \u201cThe […]<\/p>\n","protected":false},"author":2,"featured_media":2141724,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[351143,408680,346133],"class_list":["post-2141723","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-buzz-hays","tag-google-cloud","tag-the-wizard-of-oz"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Fine-Tuning-AI-Models-Explained.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2141723","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2141723"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2141723\/revisions"}],"predecessor-version":[{"id":2141725,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2141723\/revisions\/2141725"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2141724"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2141723"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2141723"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2141723"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}