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Shay Mitchell<\/a> is not only known as a beloved actress and mother of two, but she\u2019s been slowly, but surely, growing a business empire. She has her travel fashion company, B\u00c9IS<\/a>, the tequila brand, Onda, and the production company, Amore & Vita Inc; and now, she\u2019s released another brand, but this is, by far, her most controversial.<\/p>\n It all started with a post that read, \u201cSomething gentle, something new \u2014 launching tomorrow. @rini.\u201d And with the photo, we see a child with a disposable sheet mask on.<\/p>\n More from SheKnows<\/strong><\/p>\n The next post explained it a bit more. Mitchell shared more about what Rini is on Instagram. She shared the photos with the caption reading, \u201cSo excited (and honestly, so relieved) that I can finally talk about rini. This has been three years in the making, inspired by my girls<\/a>, their curiosity, and all the little moments that made me realize how early it starts. From birthday parties and face paint to wanting to do \u2018what mommy does\u2019 with her face masks\u2026 it was only a matter of time. Rini isn\u2019t about beauty it\u2019s about self-care. About teaching our kids that taking care of themselves can be fun, gentle, and safe.\u201d<\/p>\n She added, \u201cOur first product, the aloe vera recovery mask, actually came from a spring break moment in Mexico when one of the girls<\/a> got too much sun and needed some extra TLC. I wanted something that worked, but was still clean enough for my kids and now it\u2019s finally here. Kids are naturally curious and instead of ignoring that, we can embrace it. With safe, gentle products parents can trust, and sweet moments that bring us closer.\u201d<\/p>\n Now, here\u2019s the thing, children are naturally curious and do want to emulate what their parents do; but the internet is furious over a children\u2019s skincare <\/a>line.<\/p>\n (For reference, the Possession of Hannah Grace<\/em> star and longtime partner Matte Babel have two daughters <\/a>named Atlas Noa, born in Oct. 2019, and Romaine \u201cRoma,\u201d born in May 2022.)<\/p>\n