<\/p>\n
It looks like\u00a0Oprah Winfrey<\/strong>\u2019s touch could not turn\u00a0Meghan Markle<\/a><\/strong>\u2019s As Ever jam into a success. Winfrey reportedly tried to help the\u00a0Duchess of Sussex\u00a0by including her lifestyle brand\u2019s jam in the 2025 edition of Oprah\u2019s \u201cFavorite Things\u201d list. The move was quiet, but it was meant to give Markle\u2019s struggling product a boost. However, sources say the advocacy barely made a ripple.<\/p>\n Insiders exclusively told Rob Shuter\u2019s\u00a0#ShuterScoop<\/a>\u00a0that Oprah Winfrey\u2019s endorsement of Meghan Markle\u2019s As Ever jam was more of a friendly gesture than a sales spark. A retail insider claimed that there was \u201cno demand.\u201d According to them, \u201cThis was a favor, not a phenomenon\u201d \u2014 a sentiment that reflected how much the power of celebrity endorsements has changed. Once upon a time, an Oprah stamp of approval could make a product sell out in a day. Now, it\u2019s not so easy to sway the shoppers.<\/p>\n A social media strategist compared the situation with pop star\u00a0Taylor Swift\u2019s, saying, \u201cTaylor Swift posts a cardigan\u2014it\u2019s gone in 60 seconds. Oprah posts jam, people keep scrolling.\u201d This shift showed a clear generational change in who steered online shopping trends. In the early 2000s, Winfrey\u2019s influence was capable of transforming small brands overnight, but today, it is influencers and musicians who dominate digital commerce. A brand analyst summed this up, pointing out, \u201cIn 2005, Oprah built empires. In 2025, Taylor Swift saves them.\u201d<\/p>\n In the end, it appears as though\u00a0Markle<\/a>\u2019s As Ever jam did not get the rebound it needed \u2014 not even from Winfrey. Despite support from one of the most powerful women in media, the product could not find momentum among modern consumers.<\/p>\n Markle launched As Ever earlier this year as American Riviera Orchard. Now, the lifestyle brand is \u201can extension of how\u201d she loves, according to the\u00a0website<\/a>.<\/p>\n Originally reported by Ishika Mishra on Reality Tea<\/a>.<\/em><\/p>\n The post Meghan Markle\u2019s Brand Sales Couldn\u2019t Be Improved by A-Lister \u2014 Source<\/a> appeared first on Mandatory<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" It looks like\u00a0Oprah Winfrey\u2019s touch could not turn\u00a0Meghan Markle\u2019s As Ever jam into a success. Winfrey reportedly tried to help the\u00a0Duchess of Sussex\u00a0by including her lifestyle brand\u2019s jam in the 2025 edition of Oprah\u2019s \u201cFavorite Things\u201d list. The move was quiet, but it was meant to give Markle\u2019s struggling product a boost. However, sources say […]<\/p>\n","protected":false},"author":2,"featured_media":2146258,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[388426,23067,22958,23084],"class_list":["post-2146257","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-lifestyle-brand","tag-meghan-markle","tag-oprah-winfrey","tag-taylor-swift"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Meghan-Markles-Brand-Sales-Couldnt-Be-Improved-by-A-Lister-\u2014.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2146257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2146257"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2146257\/revisions"}],"predecessor-version":[{"id":2146259,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2146257\/revisions\/2146259"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2146258"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2146257"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2146257"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2146257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Oprah Winfrey couldn\u2019t sell Meghan Markle\u2019s As Ever jam, claims source<\/h2>\n