<\/p>\n
Rauw Alejandro pays tribute to the folklore and rhythm of his native Puerto Rico in a cinematic video for \u201cBesito en la Frente.\u201d On Monday, he teamed up with Apple to release an iPhone-shot short film that celebrates the pulse and spirit of bomba, one of the island\u2019s most deeply rooted and powerful musical traditions.<\/p>\n
\u201cBomba is not just music. It\u2019s the earth turned into sound. A heartbeat that came from Africa and blossomed in Puerto Rico. A living dialogue between the drum, the body, and the collective voice,\u201d says Rauw at the start of the video. \u201cEvery step and strike of the drum reminds us that we are connected to the past and to the future. A tradition born of resistance that continues to be a celebration of freedom today. Every town in Puerto Rico expresses the bomba in its own way.\u201d<\/p>\n
More from Rolling Stone<\/strong><\/p>\n The video, which Alejandro directed along with creative director Martin Seipel, showcases the waterfalls and rainforests of la isla del encanto<\/em>, showcasing the traditions of the \u201ccultural guardians\u201d of vejigantes<\/em>, which are rooted in the island\u2019s storytelling and folklore. \u201cBomba unites towns and generations,\u201d he says. \u201cIt\u2019s Afro-Puerto Rican cultural pride.\u201d<\/p>\n Halfway through the film, Alejandro\u2019s \u201cBesito en la Frente\u201d begins, with the singer standing in a wide field of grass, dressed in earthy tones and a brown bandana, surrounded by bomba dancers as he sings and moves to his love song.<\/p>\n The video was shot with the iPhone 17 PRo, which allows videographers to save in RAW recording, and features a 16x zoom range. \u201cI pushed it to its limits: from slow-motion shots to low-light scenes,\u201d said Seipel, Alejandro\u2019s co-director, about shooting with iPhone. \u201cCreating for Apple and alongside Rauw Alejandro was a real challenge, but I feel I\u2019ve fulfilled one of my dreams. I\u2019m also super grateful of shooting in the island of Puerto Rico, it gave us everything, its energy, its colors, and especially its people.\u201d<\/p>\n The track is part of his newest album, Cosa Nuestra: Capitulo 0<\/em>,<\/a> which featured collaborations with Wisin, De La Rose, Saso, Ayra Starr, and Mon Laferte. \u201cHe posits a region made up of dozens of small countries that have together created a cultural force that can\u2019t be silenced,\u201d read a Rolling Stone<\/em> review<\/a> of the record.<\/p>\n Best of Rolling Stone<\/strong><\/p>\n Sign up for RollingStone’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Rauw Alejandro pays tribute to the folklore and rhythm of his native Puerto Rico in a cinematic video for \u201cBesito en la Frente.\u201d On Monday, he teamed up with Apple to release an iPhone-shot short film that celebrates the pulse and spirit of bomba, one of the island\u2019s most deeply rooted and powerful musical traditions. […]<\/p>\n","protected":false},"author":2,"featured_media":2148293,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[389690,410707,46381,333326,314737],"class_list":["post-2148292","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-cinematic-video","tag-la-isla-del-encanto","tag-puerto-rico","tag-rauw-alejandro","tag-rolling-stone"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Rauw-Alejandro-Celebrates-Bomba-Puerto-Ricos-Vibrant-Folklore-in-\u2018Besito.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2148292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2148292"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2148292\/revisions"}],"predecessor-version":[{"id":2148294,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2148292\/revisions\/2148294"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2148293"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2148292"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2148292"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2148292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}