\t\t\t\t\t\t<\/p><\/div><\/div> \t\t\t\t\tThe Netflix House atrium<\/span><\/p>\n \t\t\t\t\t\t\t\t\tNetflix<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe fandom, it turns out, is really the key. It\u2019s something that The Walt Disney Co. and NBCUniversal know well, with their theme parks and experiences businesses becoming primary focus points <\/a>for their respective strategies.<\/p>\n \n\tIf you talk to any executive in Disney or Universal\u2019s experiences division (like, say Disney Parks and Experiences chairman Josh D\u2019Amaro, who was a conspicuous presence at Netflix\u2019s upfront event earlier this year) they will tell you that the real-world experiences build a connection with fans of entertainment that goes beyond a love of the storytelling onscreen.<\/p>\n \n\t\u201cThat\u2019s what drives love for a brand, is that emotional connection,\u201d says Marian Lee, Netflix\u2019s CMO, speaking with The Hollywood Reporter<\/em> inside Netflix House\u2019s vast Tudum Theater. \u201cI always tell the team that it\u2019s about giving fans a place to have a shared community, and my team reminds me that we\u2019re stewards of the story, so we want to continue the storytelling. You\u2019re coming in, and there are elements that are familiar, but it\u2019s not just the show in a real life setting, it\u2019s elements from that. So the familiarity is there, but as a fan, you can really appreciate where we\u2019re taking it.\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tTudum Theater at Netflix House<\/span><\/p>\n \t\t\t\t\t\t\t\t\tNetflix<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tThe first Netflix House is located in what used to be a Lord & Taylor, a department store that had been an anchor tenant of the King of Prussia Mall, a short ways outside Philadelphia. Now Netflix is an anchor tenant, with a second location set to open in a similar space in a mall in Dallas, Texas next month. Inside, the two-story venue has the theater, of course, which will host screenings of its films and shows, as well as special events, as well as two massive experience spaces, a nine-hole mini golf course, a virtual reality area, a shop, and a Netflix Bites restaurant, with dishes based on films and shows like KPop Demon Hunters<\/a><\/em> and WWE.<\/p>\n \n\tThe first two immersive experiences are based on the anime One Piece<\/a><\/em> and the scripted juggernaut Wednesday<\/a><\/em>. One Piece<\/em> is fundamentally an escape room experience, letting visitors become part of a pirate crew to solve puzzles. Wednesday<\/em>, meanwhile, transports visitors into the Eve of the Outcasts carnival, complete with a slew of carnival games a \u201cmisery-go-round\u201d and a murder mystery to solve, if they can find a secret passage or two.<\/p>\n \n\tIt\u2019s immersive storytelling at a smaller scale than what you could expect to find at a Disney World, but much more conveniently located, and free to enter (though experiences do require paid tickets). Netflix has experimented with immersive experiences for years, but Netflix House pushes those experiments into what are effectively permanent locations.<\/p>\n \n\t\u201cWhen you start to look at the P and Ls for these experiences, the biggest expense is the real estate cost. And so if you can mitigate that in some way and put more into the development of creative you want to do that right? That\u2019s how we\u2019re oriented at Netflix,\u201d Lee says \u201cSo it\u2019s sort of the logical next step for us to get into a permanent venue, because as much as that seems odd, going into a permanent venue gives you more flexibility to change things inside<\/em> of this space, rather than constantly thinking about, \u2018oh, I have to build this, I have to tear it down, I have to move it to another location.’\u201d<\/p>\n \t\t\t\t\t\t \t\t\t\t\tInside the Wednesday<\/em> experience at Netflix House.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tNetflix<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n \n\tAfter Philly and Dallas, the next Netflix House will open in Las Vegas, which will serve as another learning experience for the company: \u201cVegas gives us an opportunity to test an audience that is probably churning over every four days,\u201d Lee says, adding that the company may change out the experiences less frequently (plans are fluid, but they expect to cycle through the experiences every year or so).<\/p>\n \n\tBut the Netflix House also serves as a living, breathing reminder of Netflix\u2019s ability to adapt on the fly.<\/p>\n \n\tKPop Demon Hunters<\/em> is featured throughout the experience, from a giant Derpy in the mall outside the Netflix House entrance, to a ssam bowl and signage in the restaurant, to the mural outside. When guests walk in, they might be greeted with \u201cGolden\u201d blaring over the sound system. But that was all done on the fly. When KPop Demon Hunters<\/em> took off on the service over the summer, Netflix House construction was in full swing.<\/p>\n \n\t\u201cThe [mural] artist had already started painting, but we can\u2019t just change the mural,\u201d Lee says. \u201cYou have to go to the township, you have to get community approval. You have to do all of that. So they sort of raced on many paths. <\/p>\n \n\t\u201cIt is a great testament to how quickly Netflix can move,\u201d Lee continued. \u201cSo I may be able to pressure the team to do it, but the fact is, at many other places, you\u2019d be locked into a design system that would have no flexibility, and here you can be reactive, and you can react to something that you didn\u2019t anticipate and then deliver what people want. So I don\u2019t think that happens everywhere, because you\u2019re so locked and loaded. So we\u2019ve given ourselves enough flexibility to have things that we think are anchor IP that will continue to drive people to come back and forth, but also to have the move, to have the flexibility and agility to swap in things that we see are starting to work.\u201d<\/p>\n \n\tFor a company like Netflix, where many of its biggest hits came out of nowhere (KPop Demon Hunters<\/em>, Squid Game<\/em>, Bird Box<\/em>, Drive to Survive<\/em>), the company is ready and waiting to bring the next big thing to life, and that it carve out its own piece of the experiential entertainment business in the process.<\/p>\n \t\t\t\t\t\t \t\t\t\t\tThe \u201cOne Piece\u201d attraction inside Netflix House.<\/span><\/p>\n \t\t\t\t\t\t\t\t\tNetflix<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" In order to step foot inside the project that Netflix views as a critical piece of its future, you have to walk through a vestige of its past. The streaming giant on Monday night christened its first Netflix House, a real-world, physical representation of what it has built for TV. And the grand entrance is […]<\/p>\n","protected":false},"author":2,"featured_media":2149109,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[339263,23191,354184,342023,320911],"class_list":["post-2149108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-kpop-demon-hunters","tag-netflix","tag-netflix-house","tag-one-piece","tag-wednesday"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Inside-Netflix-House-Wednesday-and-One-Piece-Experiences-in-Philly-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2149108","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2149108"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2149108\/revisions"}],"predecessor-version":[{"id":2149110,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2149108\/revisions\/2149110"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2149109"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2149108"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2149108"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2149108"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}![\"\"](\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\")
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