<\/p>\n
Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers.<\/p>\n
That audience is based on Amazon\u2019s internal data over the year to August 2025, and marks a sharp rise from a reach of 200 million monthly viewers recorded in April 2024. Jeremy Helfand, vp of Prime Video advertising, stated that reaching the 315 million monthly viewers mark represented a \u201ctransformative milestone\u201d for the tech giant\u2019s streaming platform.<\/p>\n
More from The Hollywood Reporter<\/strong><\/p>\n \u201cThis expanded audience across 16 countries demonstrates our customer-obsessed approach\u00a0to enhancing\u00a0the viewing experience while delivering powerful opportunities for brands. We\u2019re just beginning\u00a0to unlock what\u2019s possible when premium\u00a0entertainment, engaged viewers,\u00a0and\u00a0innovative ad-tech\u00a0converge with\u00a0relevant and performant\u00a0advertising at this unprecedented scale,\u201d Helfand said.<\/p>\n Prime Video entered the\u00a0advertising\u00a0business in early 2024, flipping on ads for all of its U.S. users as a default option, with subscribers able to opt out of ads for a small monthly fee. Prime Video joined previously commercial-free services\u00a0Netflix,\u00a0Disney+\u00a0and Warner Bros. Discovery\u2019s\u00a0HBO Max\u00a0in seeking out the revenue stream that advertising offered on top of subscription fees. <\/p>\n On Nov. 5, Netflix revealed a new metric called monthly active viewers, or MAV, for its own ad-supported subscription tier, and claimed it has 190 million such viewers in the 12 countries where it offers an ad tier. Prime Video has launched advertising in 16 countries,\u00a0including the U.S., Australia, Canada, France, Germany, India and the U.K.<\/p>\n The tech giant revealed in May the ad tier of Prime Video had reached over 130 million<\/a> U.S. customers, up from a 115 million audience of monthly viewers recorded in 2024. That audience represents viewing for original and licensed series and films, live sports and events and free, ad-supported live channels on Prime Video.<\/p>\n Best of The Hollywood Reporter<\/strong><\/p>\n Sign up for THR’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Amazon Prime Video says its ad-supported streaming platform reach globally has hit 315 million monthly viewers. That audience is based on Amazon\u2019s internal data over the year to August 2025, and marks a sharp rise from a reach of 200 million monthly viewers recorded in April 2024. Jeremy Helfand, vp of Prime Video advertising, stated […]<\/p>\n","protected":false},"author":2,"featured_media":2149184,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[306113,410955,410954],"class_list":["post-2149183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-amazon-prime-video","tag-jeremy-helfand","tag-video-advertising"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/315-Million-Monthly-Viewers-Globally.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2149183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2149183"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2149183\/revisions"}],"predecessor-version":[{"id":2149185,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2149183\/revisions\/2149185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2149184"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2149183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2149183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2149183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}