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Earlier this month,\u00a0we announced<\/a>\u00a0a new partnership with Delta Air Lines to bring a selection of YouTube videos, podcasts and music playlists onboard, plus an opportunity for travelers to unlock a 14-day free preview of YouTube Premium* on Delta Wi-Fi enabled flights within the U.S. (no form of payment required). To learn about the partnership and how we’re expanding to more places, we spoke with Shilpa Lakshminarayan, Product Partnerships Lead for YouTube Premium Subscriptions.<\/p>\n Shilpa:\u00a0<\/b>We see flights as this amazing, almost showroom-like experience for YouTube and YouTube Premium, where travelers can discover new content and engage with our Premium features. Two things really clicked to make this the perfect moment: first, in-flight WiFi has improved, so you can now have a streaming experience that feels just like it does in your living room. Second, airlines are thinking beyond just getting you from A to B; they’re looking to offer premium, value-added services to improve the travel experience.<\/p>\n And Delta is a perfect match. With 200 million customers a year, they share our passion for creating top-tier entertainment experiences. In fact, we learned that YouTube is a top\u00a0site<\/a>\u00a0passengers visit after logging into Delta’s WiFi. So, it felt very natural to team up. It perfectly captures our respective missions:\u00a0YouTube shows you the world, and Delta takes you there.<\/i><\/p>\n Shilpa:\u00a0<\/b>I love this question, because the experience is about so much more than just the flight itself! It really covers the entire travel journey.<\/p>\n It starts as you\u2019re walking through the terminal, where you\u2019ll see our YouTube and YouTube Premium brands at your lounge and gate screens.\u00a0<\/p>\n As you board the aircraft, you\u2019ll feel the vibe with music playlists from YouTube Music. Then, when you take your seat, you\u2019ll see YouTube Music playlists, podcasts and YouTube creator videos prominently displayed on your seatback screen. There\u2019s a large library of content, including 32 YouTube Music playlists and 20+ hours of amazing creator and podcast content from popular<\/a> creators<\/a> like\u00a0MrBeast<\/a>,\u00a0Michelle Khare<\/a>,\u00a0Kinigra Deon<\/a>, and\u00a0Conan O’Brien<\/a>.<\/p>\n But the real magic happens when you connect to fast, free Delta Sync Wi-Fi as a SkyMiles member: you\u2019ll receive a free 14-day preview of YouTube Premium\u2014no credit card required! This unlocks our entire library of content and music, completely ad-free, right on your own phone or tablet.<\/p>\n *Terms & Conditions:<\/sup><\/i><\/b> Watch up to 14 days of ad-free\u00a0YouTube\u00a0with a free preview to\u00a0YouTube\u00a0Premium. No form of payment required.\u00a0New\u00a0YouTube\u00a0Premium users only.\u00a0Available to logged in U.S. SkyMiles\u00ae Members age 18+ traveling on select Delta\u00a0flights originating and\u00a0landing in the U.S. Google account required. Additional restrictions and\u00a0terms\u00a0apply:\u00a0<\/sup><\/i>delta.com\/wifi<\/sup><\/i><\/a><\/p>\n<\/div>\nU.S. airlines are new territory for the partnerships team. How did this come together with Delta and why was it a good fit for YouTube?<\/h2>\n
OK, the pre-flight safety demonstration is finished and it\u2019s time for some in-flight entertainment. Walk me through the YouTube experience onboard.\u00a0<\/h2>\n