{"id":2154127,"date":"2025-11-13T14:33:43","date_gmt":"2025-11-13T14:33:43","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2154127"},"modified":"2025-11-13T14:33:43","modified_gmt":"2025-11-13T14:33:43","slug":"auburn-rolling-out-new-downtown-entertainment-zones-just-in-time-for-the-holidays","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/auburn-rolling-out-new-downtown-entertainment-zones-just-in-time-for-the-holidays\/","title":{"rendered":"Auburn rolling out new downtown entertainment zones just in time for the holidays"},"content":{"rendered":"<p><\/p>\n<div id=\"\">\n<p>The City of Auburn is getting ready to take its downtown atmosphere to the next level, launching new &#8220;entertainment zones&#8221; that will let people enjoy alcoholic beverages in designated public areas.<\/p>\n<p>Soon, residents and visitors will be able to stroll through Old Town or Downtown Auburn with a drink in hand, legally.<\/p>\n<p>&#8220;I looked at the bigger cities around San Francisco and Sacramento and realized they&#8217;re doing it on an event permit basis,&#8221; said Jonathan Wright, Auburn&#8217;s Economic Development Director. &#8220;To do that every weekend doesn&#8217;t make sense, so we decided, let&#8217;s just do it Friday through Sunday.&#8221;<\/p>\n<p>The city plans to set up two zones, one in Old Town along Commercial and Washington Streets, and another downtown on Lincoln Way and High Street.<\/p>\n<p>The zones will be open Fridays and Saturdays from 10 a.m. to 10 p.m., and Sundays from 10 a.m. to 9 p.m.<\/p>\n<p>Permitted beverages will include 12-ounce beers, five-ounce wine, and 12-ounce mixed drinks with no more than one ounce of distilled spirits.<\/p>\n<p>Local businesses say they&#8217;re excited about what this could mean for community life and the local economy.<\/p>\n<p>&#8220;What a wonderful opportunity for folks to enjoy downtown Auburn and experience it in a whole new light,&#8221; said Tyler Lovejoy, CEO and co-founder of The Station Public House.<\/p>\n<p>To keep things organized, the city will implement several safety measures.<\/p>\n<p>&#8220;For law enforcement purposes, they&#8217;ll be branded cups so you can tell it&#8217;s not just a solo cup,&#8221; Wright said. &#8220;There&#8217;s also going to be a way to identify that people have been ID&#8217;d by the business, so if there&#8217;s any issue, we can trace it right back.&#8221;<\/p>\n<p>The idea of &#8220;entertainment zones&#8221; first started in San Francisco under a 2023 bill signed by Governor Gavin Newsom and has since expanded statewide. Cities like Sacramento have already adopted the concept and now Auburn is next.<\/p>\n<p>&#8220;Having it available for those July 4th parties, the Festival of Lights Parade, or just shopping downtown on Saturdays is a great thing,&#8221; said Michele Tuggle, CEO of the Auburn Area Chamber of Commerce. &#8220;I think it will make people want to explore Auburn.&#8221;<\/p>\n<p>Some residents agree, saying the change could bring new energy to the city&#8217;s growing small-business scene.<\/p>\n<p>&#8220;Businesses that are coming to Auburn are built on that kind of atmosphere,&#8221; said local resident Amanda Dean. &#8220;I think people will want to come out more.&#8221;<\/p>\n<p>The new entertainment zones are set to officially launch on November 28, just in time for the holiday season.<\/p>\n<section class=\"content__body--footer\">\n<\/section>\n<p>  <!-- data-recirc-source=\"queryly\" --><\/p>\n<aside class=\"component list recirculation component--type-recirculation \">\n<p><h3 class=\"component__title\">More from CBS News<\/h3>\n<\/p>\n<\/aside>\n<section class=\"content__body--footer\">\n      <!-- tags --><\/p>\n<section class=\"content__tags\">\n<\/section>\n<\/section><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.cbsnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The City of Auburn is getting ready to take its downtown atmosphere to the next level, launching new &#8220;entertainment zones&#8221; that will let people enjoy alcoholic beverages in designated public areas. Soon, residents and visitors will be able to stroll through Old Town or Downtown Auburn with a drink in hand, legally. &#8220;I looked at [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2154128,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[412379],"class_list":["post-2154127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-auburn-news"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Auburn-rolling-out-new-downtown-entertainment-zones-just-in-time.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2154127","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2154127"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2154127\/revisions"}],"predecessor-version":[{"id":2154129,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2154127\/revisions\/2154129"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2154128"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2154127"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2154127"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2154127"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}