<\/p>\n
Sure enough, the studio behind the pink-and-green publicity machine delivered an epic onslaught of all things Oz. A $7 million Super Bowl spot. Starbucks<\/a> themed drinks and partnerships with 400 other corporate brands. A splashy stop at the Paris Summer Olympics. Scores of magazine covers. And a press junket for the ages.<\/p>\n \u201cThey needed to hit people over the head,\u201d says one executive at a rival studio.<\/p>\n That\u2019s because Universal was establishing \u201cWicked<\/a>,\u201d based on the Broadway smash, not as a fizzy musical for moms and daughters, but as a four-quadrant extravaganza on the scale of \u201cBarbie<\/a>.\u201d The efforts paid off: \u201cWicked<\/a>\u201d launched with $112 million and set a box office record for stage-to-screen adaptations with $756 million globally.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Before \u201cWicked\u201d landed on the big screen a year ago, Universal told cinema owners of its simple goal for promoting the movie musical. It planned to be, per chief marketing officer Michael Moses, \u201cjust short of obnoxious.\u201d Sure enough, the studio behind the pink-and-green publicity machine delivered an epic onslaught of all things Oz. A […]<\/p>\n","protected":false},"author":2,"featured_media":2154332,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2154331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/More-Products-Less-Press-How-\u2018Wicked-For-Good-Marketing-Stayed.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2154331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2154331"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2154331\/revisions"}],"predecessor-version":[{"id":2154333,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2154331\/revisions\/2154333"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2154332"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2154331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2154331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2154331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}