The music industry, particularly the major music companies, has been waiting patiently for Spotify<\/a> to launch a so-called \u2018Supremium\u2019 tier \u2013 a subscription offering at a significantly higher price than its standard Premium product, with additional user perks.<\/p>\n Well, Spotify isn\u2019t calling its latest launch \u2018Supremium\u2019 \u2013 it\u2019s calling it \u2018Premium Platinum\u2019<\/strong> instead. But it bears all of the hallmarks of what we were expecting.<\/p>\n Here\u2019s what\u2019s happening: from today (November 13), Spotify<\/strong> is piloting a revamped subscription structure across five international markets, introducing three distinct Premium tiers designed \u201cto better meet diverse user needs\u201d.<\/p>\n The firm\u2019s menu of subscription offerings for new users in these markets now includes Premium Lite,<\/strong> Premium Standard<\/strong> (including a Student version), and Premium Platinum.<\/strong><\/p>\n The markets in question? India, Indonesia, Saudi Arabia, South Africa<\/strong>, and the United Arab Emirates<\/strong>.<\/p>\n Although this is a pilot launch in a restricted number of territories, you could forgive the likes of Universal<\/a>\u2018s Sir Lucian Grainge<\/a><\/strong>, Sony<\/a>\u2018s Rob Stringer<\/a><\/strong>, and Warner<\/a>\u2018s Robert Kyncl<\/a><\/strong> from seeing dollar signs.<\/p>\n Take India<\/strong>, for example:<\/p>\n What will subscribers get from \u2018Premium Platinum\u2019 they won\u2019t on Spotify\u2019s standard tier?<\/p>\n Exclusive access to Lossless<\/strong> audio quality, a feature Spotify notes is among the most requested by users, plus AI-powered features<\/strong> like AI DJ and AI Playlist, third-party DJ integration, mixing tools, and existing features including Jam and daylist.<\/p>\n To reiterate: the new range of Premium offerings in the five affected nations will only be available for new<\/span> subscribers (for now, anyway).<\/p>\n \u201cThis is an evolution of our Premium subscriptions portfolio and reflects the engagement insights we\u2019re seeing across our platform.\u201d<\/p>\n Spotify statement<\/span><\/p>\n<\/blockquote>\n Spotify has confirmed that existing subscribers in the five markets will retain their current benefits and features, though they can opt to upgrade to the new plans.<\/p>\n The firm will continue to offer its ad-supported free tier<\/strong> across all five markets, with Premium Lite representing the entry-level paid subscription.<\/p>\n \u201cThis is an evolution of our Premium subscriptions portfolio and reflects the engagement insights we\u2019re seeing across our platform,\u201d Spotify stated.<\/p>\n \u201cWhile Spotify has become even more central to people\u2019s lives, those behaviors aren\u2019t universal\u2014so we\u2019re introducing options that consistently meet more of our users\u2019 needs, with local strategies aligned to each market.\u201d<\/p>\n The pilot markets, which are all emerging streaming economies, represent regions where Spotify<\/strong> sees significant growth potential.<\/p>\n Spotify declined to comment on whether the tiered structure would be expanded to other markets, with a spokesperson stating it has \u201cnothing further to share\u201d beyond this five-market pilot.<\/p>\n Interestingly, the features that will be exclusively available on \u2018Premium Platinum\u2019 in the five affected markets are currently available to standard Premium subscribers in markets such as the US and UK.<\/p>\n Indeed, the pilot marks a shift in Spotify\u2019s strategy for lossless audio<\/strong> \u2013 with the audio perk gated behind the highest-priced tier in the five markets affected by today\u2019s change.<\/p>\n Elsewhere, lossless is being rolled out to standard Premium subscribers in over 50 markets<\/strong> starting in September \u2014 including the US, UK, Australia, Germany, and Japan.<\/p>\n Spotify\u2019s introduction of segmented subscription tiers with a pricier top \u2018VIP\u2019 tier echoes some of what we\u2019ve seen in China, where music streaming company Tencent Music Entertainment<\/a><\/strong>\u00a0revealed<\/a> in August that its higher-priced SVIP membership program <\/strong>had\u00a0surpassed<\/a>\u00a015 million<\/strong>\u00a0subscribers.<\/p>\n According to TME, Premium sound quality \u201cremains the most popular SVIP membership benefit\u201d.<\/p>\n TME SVIP subscribers pay approximately\u00a0RMB 40 (USD $5.58)<\/strong>\u00a0per month compared to the standard\u00a0RMB 8<\/strong>\u00a0(USD $1.12)<\/strong>\u00a0subscription, meaning these premium users generate five times the revenue of regular subscribers.<\/p>\n Comparisons can also be made to subscription video-on-demand (SVOD) services such as Netflix<\/a><\/strong>, which offers three subscription tiers<\/a> of its own \u2013 Standard with Ads; Standard; and Premium.<\/p>\n Most of the premium features now being locked to \u2018Premium Platinum\u2019 in India, Indonesia, Saudi Arabia, South Africa<\/strong>, and the United Arab Emirates <\/strong>are new to the pilot markets, though some exceptions exist; South Africa previously had AI DJ and AI Playlist in beta for Premium subscribers, while the UAE had access to mixing tools.<\/p>\n In South Africa, Saudi Arabia, and the UAE, eligible Premium Platinum subscribers will additionally receive audiobook access\u2014the first time audiobooks have been available in these markets.<\/p>\n According to the company, engagement insights reveal that while Spotify usage is growing across markets, consumption patterns differ substantially between regions, necessitating more tailored subscription options.<\/p>\n Music Business Worldwide<\/span><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" The music industry, particularly the major music companies, has been waiting patiently for Spotify to launch a so-called \u2018Supremium\u2019 tier \u2013 a subscription offering at a significantly higher price than its standard Premium product, with additional user perks. Well, Spotify isn\u2019t calling its latest launch \u2018Supremium\u2019 \u2013 it\u2019s calling it \u2018Premium Platinum\u2019 instead. But it […]<\/p>\n","protected":false},"author":2,"featured_media":2156208,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2156207","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Higher-priced-\u2018Platinum-subscription-hitting-India-other-markets-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2156207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2156207"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2156207\/revisions"}],"predecessor-version":[{"id":2156209,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2156207\/revisions\/2156209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2156208"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2156207"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2156207"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2156207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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