<\/p>\n
Kevin Goetz, the founder and CEO of Screen Engine, has a new book out, How to Score in Hollywood: Secrets to Success in the Movie Business from Simon & Schuster\u2019s Simon Element imprint.<\/p>\n
Blending insider anecdotes, decades of experience and actionable advice, the motion picture research expert shows how creative instincts and data-driven decisions work hand-in-hand to shape hit films \u2014 and how every movie can be profitable when made and marketed for the right price.<\/p>\n
More from Deadline<\/strong><\/p>\n The book explores the often-hidden strategies behind the movies that connect most deeply with How to recognize a big idea and develop it thoughtfully to set the foundation for success.<\/p>\n<\/div>\n<\/li>\n How to define why a movie should exist \u2014 and what it uniquely brings to the marketplace.<\/p>\n<\/div>\n<\/li>\n How to craft films with a specific audience in mind and align production and marketing How digital platforms have reshaped viewing habits and release strategies.<\/p>\n<\/div>\n<\/li>\n How to manage genre-blending \u201cfeathered fish\u201d films with clarity and confidence.<\/p>\n<\/div>\n<\/li>\n How audience testing can guide filmmakers toward their best version of the movie.<\/p>\n<\/div>\n<\/li>\n Says Ynon Kreiz, chairman and CEO of Mattel, Inc. which was behind Barbie, Warner Bros. highest-grossing movie ever, Barbie, with $1.44 billion worldwide, \u201cKevin distills decades of wisdom into a powerful guide that blends artistic ambition with commercial strategy.\u201d<\/p>\n Each weekend, Screen Engine\u2019s PostTrak audience exits serve as the aorta of the theatrical business, filled with deep-dive data on various demos\u2019 perceptions about a new feature release and its marketing. One of the valued metrics in any PostTrak report for a motion picture executive is PostTrak\u2019s definite recommend; the more significantly north of 55% it is, generally the longer the legs of the movie. <\/p>\n Best of Deadline<\/strong><\/p>\n Sign up for Deadline’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Kevin Goetz, the founder and CEO of Screen Engine, has a new book out, How to Score in Hollywood: Secrets to Success in the Movie Business from Simon & Schuster\u2019s Simon Element imprint. Blending insider anecdotes, decades of experience and actionable advice, the motion picture research expert shows how creative instincts and data-driven decisions work […]<\/p>\n","protected":false},"author":2,"featured_media":2157576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[413216,413215,413217],"class_list":["post-2157575","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-creative-instincts","tag-kevin-goetz","tag-release-strategies"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Screen-Engine-Boss-Kevin-Goetzs-Book-\u2018How-To-Score-In.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2157575","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2157575"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2157575\/revisions"}],"predecessor-version":[{"id":2157577,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2157575\/revisions\/2157577"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2157576"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2157575"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2157575"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2157575"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
audiences and investors alike. Among Goetz\u2019s key insights:<\/p>\n\n
budgets to fit the potential.<\/p>\n<\/div>\n<\/li>\n