{"id":2158202,"date":"2025-11-15T07:30:19","date_gmt":"2025-11-15T07:30:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2158202"},"modified":"2025-11-15T07:30:19","modified_gmt":"2025-11-15T07:30:19","slug":"we-spent-50-launching-our-business-now-tv-stars-wear-our-t-shirts","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/we-spent-50-launching-our-business-now-tv-stars-wear-our-t-shirts\/","title":{"rendered":"We spent \u00a350 launching our business \u2014 now TV stars wear our t-shirts"},"content":{"rendered":"<p><\/p>\n<div>\n<div class=\"img-wrap\">\n\t\t<img fetchpriority=\"high\" width=\"646\" height=\"339\" src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/Branded-Moniker-bb6a.png?w=646\" class=\"article-image wp-image-24711303\" alt=\"\" decoding=\"sync\"\/>\t<\/div>\n<p>\t\tIt was all sparked by a word game in lockdown (Picture: Branded + Moniker)<\/p>\n<div class=\"metro-article-audio-player\" data-vars-type=\"article-audio-player\">\n<div class=\"metro-article-audio-player-play-row\">\n<p>\t\t\t\t\tListen to article<br \/>\n\t\t\t\t\t<span>Listen to article<\/span><\/p>\n<div class=\"img-container\"><img decoding=\"async\" class=\"sponsor-image\" src=\"https:\/\/metro.co.uk\/wp-content\/themes\/metro\/includes\/site-blocks\/article-audio\/assets\/powered-by.png\" alt=\"Powered by\" data-rewritten=\"false\"\/><\/div><\/div>\n<div class=\"audio-controls hidden\">\n\t\t\t\t<audio class=\"audio-element\" src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/T-shirts-e526.mp3\" controls=\"\" controlslist=\"nodownload nofullscreen noremoteplayback\" id=\"audio-691806ea68758\">\t\t\t<\/p>\n<p>\t\t\t\t\tYour browser does not support the audio element.<br \/>\n\t\t\t\t<\/audio>\n\t\t\t<\/div><\/div>\n<p>What do Fonda, Austen, Horrocks, and McDonald all have in common? A first name, of course.<\/p>\n<p>It was a fun game that sparked the idea for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/brandedandmoniker.co.uk\/\">Branded + Moniker<\/a>, a clothing company that makes t-shirts, jumpers and bags, adorned with four terms, names or phrases, all linked by a word or person.<\/p>\n<p>Think Inferno, Ball, Fever and Biscuits (Disco, duh) or Wax, Tuesday, Murray and Slippers (that one\u2019s Ruby).<\/p>\n<p>Founded by childhood friends Buzz Horsfall and Carl Harrison, both 39, Branded + Moniker items have now been worn by the likes of Zoe Ball, <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/grace-dent\/\">Grace Dent<\/a> and Vanessa Feltz.<\/p>\n<p>\u2018People always talk about them being a good conversation starter,\u2019 says Buzz.<\/p>\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"708\" src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/038f109b-6753-4c98-bba8-be5a5f013e02-14c1-e1763139334485.jpg?quality=90&amp;strip=all&amp;w=646\" class=\"article-image wp-image-24711248\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/>\t<\/div>\n<p>\t\tThe pair met as teens in high school (Picture: Branded + Moniker)<\/p>\n<p>The business partners met as teens at secondary <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/school\/\" data-track=\"inline-tag-auto-link_article\">school<\/a> in Knutsford, where they bonded over drama club, but their friendship deepened when they both moved to <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/london\/\">London<\/a>.<\/p>\n<p>Buzz worked in e-commerce for <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/tag\/fashion\/\" data-track=\"inline-tag-auto-link_article\">fashion<\/a> brands while Carl was as a freelance performer \u2014 that is until the pandemic hit in 2020.<\/p>\n<div class=\"video-player\">\n<div class=\"metro-video-player  \" data-track-module=\"article_video-player-with-related-carousel\">\n<div class=\"vjs-video-container vjs-fixed vjs-responsive\">\n<p>\t\t\t\t\t<video id=\"3439011\" class=\"video-js\" poster=\"https:\/\/i.dailymail.co.uk\/1s\/2025\/05\/19\/16\/98535393-0-image-a-1_1747669102260.jpg\" data-opts=\"{&quot;controls&quot;:true,&quot;preload&quot;:&quot;metadata&quot;,&quot;autoplay&quot;:false,&quot;videoId&quot;:3439011,&quot;duration&quot;:30,&quot;pageURL&quot;:&quot;The-power-AI-small-business&quot;,&quot;title&quot;:&quot;The power of AI for small business&quot;,&quot;headline&quot;:&quot;The power of AI for small business&quot;,&quot;previewText&quot;:&quot;Deadlines move fast. 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preload=\"metadata\" playsinline=\"\"><\/p>\n<p class=\"vjs-no-js\">To view this video please enable JavaScript, and consider upgrading to a web<br \/>\n\t\t\t\t\t\t\tbrowser that<br \/>\n\t\t\t\t\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/videojs.com\/html5-video-support\/\" target=\"_blank\" rel=\"noopener\">supports HTML5<br \/>\n\t\t\t\t\t\t\t\tvideo<\/a><\/p>\n<p>\t\t\t\t\t<\/video>\n\t\t\t\t<\/div><\/div><\/div>\n<p>Like the rest of the world, Carl and Buzz were confined to their homes, only heading outside for their daily dose of fresh air on a lockdown walk. <\/p>\n<p>But it was during one such stroll, that Carl had an idea.<\/p>\n<p>He says: \u2018I was with my boyfriend, Martyn, and I asked him to name as many different people named Laura as he could.<\/p>\n<p>\u2018He named a few and then we were doing it with other names until I said it would look really good on a t-shirt.\u2019<\/p>\n<p>By the time the walk had ended, Carl had emailed Buzz as a potential business partner and asked her to meet to discuss it.<\/p>\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"592\" src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/Branded-Moniker-Buzz-and-Carl-1-COLL-f2aa-e1763139360672.jpg?quality=90&amp;strip=all&amp;w=646\" class=\"article-image wp-image-24711246\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/>\t<\/div>\n<p>\t\tBuzz has recently quit her 9-5 to run the business full time (Picture: Branded + Moniker)<\/p>\n<p>Buzz says: \u2018I was honoured to be asked about it!<\/p>\n<p>\u2018I was furloughed and had a lot of time on my hands and I knew how an e-commerce fashion business worked, so I put my professional head on and went deep into planning and branding.<\/p>\n<p>\u2018I knew if we were going to do it, we needed to do it right.\u2019<\/p>\n<p>The pair worked on ideas together, including making the clothes as low-impact environmentally as possible, and spent months finding the right supplier.<\/p>\n<p>And of course, name combinations kept coming to the creators.<\/p>\n<p>Carl says: \u2018The names came when we felt we had an interesting combination of people who would never be in the same room. <\/p>\n<p>\u2018At the start the formula was a daytime celebrity, a politician, a rock star and a pun.\u2019<\/p>\n<p>With this in mind, they decided the first four t-shirts would feature the names Mary, Susan, Lisa and Debbie, and in November 2020, they launched Branded + Moniker.<\/p>\n<p>Buzz says: \u2018Having worked in fast fashion and seeing the volume of stuff going out of the door, we never set out thinking we wanted to sell loads of t-shirts.<\/p>\n<div class=\"img-wrap\">\n\t\t<img width=\"646\" height=\"693\" src=\"https:\/\/metro.co.uk\/wp-content\/uploads\/2025\/11\/Branded-Moniker-Carl-and-Buzz-6-COLL-5394-e1763139396830.jpg?quality=90&amp;strip=all&amp;w=646\" class=\"article-image wp-image-24711241\" alt=\"\" loading=\"lazy\" decoding=\"async\"\/>\t<\/div>\n<p>\t\tWorking together has brought them even closer (Picture: Branded + Moniker)<\/p>\n<p>\u2018Instead, we wanted to get people involved in the game \u2014 something we do a lot on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/brandedmoniker\/\">social media<\/a> with word games, custom contests and seasonal games.<\/p>\n<p>\u2018We\u2019re not huge shoppers. We knew we were putting clothes out there, that was unavoidable, but we wanted to limit it because we felt a responsibility to the world.\u2019<\/p>\n<p>The pair researched the most environmentally-friendly way to manufacture clothes and as a result, they\u2019ve ensured the products are both eco-friendly and workers receive a fair wage.<\/p>\n<p>Carl says: \u2018Our customers are coming to us for a laugh, for fun and for gifts, but it\u2019s nice to know that if someone questioned whether we\u2019d thought about the environment, we\u2019d be able to say we had. Why would you not in this day and age?\u2019<\/p>\n<p>But turning their idea into a profitable business, almost happened by accident.<\/p>\n<p>Carl says: \u2018We didn\u2019t aim to start a business, we never set targets. At the start we had other things going on and the business needed to be something we could pick up and put down. It felt liberating and exciting.\u2019<\/p>\n<p>Buzz adds: \u2018We probably spent about \u00a350 setting up the business, getting samples and finding a supplier. That was literally it.<\/p>\n<p>\u2018I remember early on, we got seven orders in one day, and we couldn\u2019t believe it.\u2019<\/p>\n<p>But Branded + Moniker quickly took off. Buzz says: \u2018A friend told me she\u2019d someone in her office wearing one. It was the first time we\u2019d spotted a stranger wearing a t-shirt in the wild.\u2019<\/p>\n<p>Then, in October 2023, comedian Susan Wokoma wore a \u2018Susan\u2019 t-shirt on <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/taskmaster\/\">Taskmaster<\/a>. \u2018That\u2019s when it went mad,\u2019 says Buzz. \u2018That really translated into sales. Even now, people tell us that\u2019s how they found out about us.\u2019<\/p>\n<p>Now, their t-shirts have been discussed by Rylan on Radio 2, and featured on <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" data-track=\"inline-tag-auto-link_article\" href=\"https:\/\/metro.co.uk\/tag\/this-morning\/\">This Morning<\/a>. Buzz also recently quit her 9 to 5 to work on Branded + Moniker full time.<\/p>\n<p>And besides looking good, the tops also have the added bonus of getting people chatting.<\/p>\n<p>Buzz says: \u2018A stranger will talk to you in the pub when you have one on.\u2019<\/p>\n<p>Carl adds: \u2018I\u2019ve wheeled mine out many times at parties \u2014 asking people to guess the link \u2014 it gets people talking, music playing, there are many wonderful side effects.\u2019<\/p>\n<p>Working together has also deepened the pairs\u2019 decades-long friendship.<\/p>\n<p>Buzz says: \u2018Now we know each other in a different way. I know how much of a tangent Carl can go off on, which can lead to great ideas, and I have learnt to be less risk averse.\u2019<\/p>\n<p>They hope to continue growing and having, as Carl says, \u2018more of the sane and the insane ideas\u2019.<\/p>\n<p class=\"\"><strong>Do you have a story to share?<\/strong><\/p>\n<p class=\"\"><strong>Get in touch by emailing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/metro.co.uk\/2025\/11\/14\/spent-50-launching-business-now-tv-stars-wear-t-shirts-24700794\/mailto:MetroLifestyleTeam@Metro.co.uk\">MetroLifestyleTeam@Metro.co.uk<\/a>.<\/strong><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\n<span class=\"mor-link\" data-track-module=\"mor-link_article\">MORE: <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/11\/14\/dates-mum-started-grinding-legged-2-24707659\/?ico=more_text_links\" class=\"\">When my date\u2019s mum started grinding on him, I legged it<\/a><\/span><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\n<span class=\"mor-link\" data-track-module=\"mor-link_article\">MORE: <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/11\/14\/invest-introducing-metros-new-weekly-market-tips-24517213\/?ico=more_text_links\" class=\"\">Where to Invest: Introducing Metro\u2019s new weekly market tips<\/a><\/span><\/p>\n<p class=\"metro-more-link\">Arrow<br \/>\n<span class=\"mor-link\" data-track-module=\"mor-link_article\">MORE: <a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" href=\"https:\/\/metro.co.uk\/2025\/11\/14\/im-a-private-detective-professions-likely-cheat-24696045\/?ico=more_text_links\" class=\"\">I\u2019m a private detective \u2014 these are the professions most likely to cheat<\/a><\/span><\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" class=\"metro-button share-bar-comments\" data-vars-position=\"bottom\" href=\"#metro-comments-container\"><br \/>\n\t\t\t<span>Comment now<br \/>\n<\/span><br \/>\n\t\t\t<span class=\"share-bar-comments__label\">Comments<\/span><br \/>\n\t\t<\/a><a rel=\"nofollow\" target=\"_blank\" data-ico=\"hyperlink-article\" class=\"metro-button share-bar-preferred-source\" data-vars-position=\"bottom\" href=\"https:\/\/google.com\/preferences\/source?q=https:\/\/metro.co.uk\" target=\"_blank\"><br \/>\n\t\t\t\t<span>Add Metro as a Preferred Source on Google<br \/>\n<\/span><br \/>\n\t\t\t\t<span class=\"share-bar-preferred-source__label\">Add as preferred source<\/span><br \/>\n\t\t\t<\/a>\t\t\t\t\t\t<\/p>\n<div class=\"newsletter-end-card accent--food accent--health accent--money\">\n<div class=\"newsletter-end-card__inner\">\n<h4>The Slice<\/h4>\n<p>Your free newsletter guide to the best London has on offer, from drinks deals to restaurant reviews.<\/p>\n<\/p><\/div><\/div><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source metro.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was all sparked by a word game in lockdown (Picture: Branded + Moniker) Listen to article Listen to article Your browser does not support the audio element. What do Fonda, Austen, Horrocks, and McDonald all have in common? A first name, of course. It was a fun game that sparked the idea for Branded [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2158203,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[21796,411553,348457,21818,413383,346502,395231,413384],"class_list":["post-2158202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-business","tag-careers","tag-friendship","tag-lifestyle","tag-making-money","tag-money","tag-real-life","tag-work"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/We-spent-50-launching-our-business-\u2014-now-TV-stars.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2158202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2158202"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2158202\/revisions"}],"predecessor-version":[{"id":2158204,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2158202\/revisions\/2158204"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2158203"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2158202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2158202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2158202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}