{"id":2160591,"date":"2025-11-16T21:06:20","date_gmt":"2025-11-16T21:06:20","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2160591"},"modified":"2025-11-16T21:06:20","modified_gmt":"2025-11-16T21:06:20","slug":"spotify-is-finally-bringing-music-videos-to-its-app-in-the-u-s","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/spotify-is-finally-bringing-music-videos-to-its-app-in-the-u-s\/","title":{"rendered":"Spotify is finally bringing music videos to its app in the U.S."},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>What\u2019s happened? <\/strong><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.digitaltrends.com\/home-theater\/what-is-spotify\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Spotify;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Spotify<\/a> has confirmed that it will soon offer music videos in the United States for the very first time.<\/p>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Users should be able to switch between audio-only and video tracks by tapping an on-screen button (via <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/variety.com\/2025\/music\/news\/spotify-to-launch-music-videos-in-united-states-1236580065\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Variety;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Variety<\/a>).<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\"\/>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It isn\u2019t clear whether the feature will be available for paid, free, or both tiers.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It was only recently that Spotify struck a licensing deal with the National Music Publishers Association (NMPA), regarding \u201cexpanded audiovisual rights.\u201d<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"relative\"><img alt=\"An iPhone on a bedside table with a sleep playlist on the screen.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/8kXTHI7h7DHpCWJIyAMvdA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/digital_trends_973\/3c3b70e95559a6f4a393205a07e90f80\"\/><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><\/span><\/div>\n<p><span class=\"credit\">Derek Malcolm \/ Digital Trends<\/span><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Why is this important?<\/strong> The addition of the music video significantly broadens Spotify\u2019s offering, moving from audio-only streaming to a richer multimedia experience.<\/p>\n<div class=\"max-md:faux-bleed mb-4 bg-marshmallow pb-5 dark:bg-ramones md:invisible md:mb-0 md:h-0 md:overflow-hidden md:pb-0\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex ad-container\" id=\"_R_l9p56mhek5clubsnm6jbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"mb-4 hidden pb-5 md:block\">\n<p>Advertisement<\/p>\n<div class=\"flex w-full flex-nowrap justify-center\">\n<div class=\"flex ad-container\" id=\"_R_159p56mhek5clubsnm6jbH1_\">\n<p>Advertisement<\/p>\n<\/div>\n<\/div>\n<\/div>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">The development also positions Spotify directly in competition with video-heavy platforms such as <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.digitaltrends.com\/topic\/youtube\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:YouTube;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">YouTube<\/a>.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For Spotify, the availability of music videos could help increase users\u2019 time spent in the app.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Given that music videos are higher-value content, the update could open up a new distribution and monetization channel for artists and rights-holders.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Why should I care? <\/strong>If you\u2019re a Spotify user in the United States or Canada, you\u2019ll soon be able to watch official music videos within the app rather than switching to another platform.<\/p>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">If you\u2019re a creator or a rights-holder, the arrival of music videos on Spotify opens up an additional avenue for your work to be displayed and monetized.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For everyday consumption, video makes music tracks more engaging. I can see people streaming music videos on the platform in the background on their secondary devices.<\/p>\n<\/div>\n<\/li>\n<\/ul>\n<div class=\"relative\"><img alt=\"Concerts Near You playlist on Spotify.\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/2jvL3XF.Ko.mySurgLg9WA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/digital_trends_973\/329bcf5b2d339f65e66a80fe70b9fb1f\"\/><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><\/span><\/div>\n<p><span class=\"credit\">Cristina Alexander \/ Digital Trends<\/span><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>OK, what\u2019s next? <\/strong>Even if you aren\u2019t a U.S. or Canadian resident, the upcoming rollout signals that Spotify views video as part of its long-term offering globally.<\/p>\n<ul class=\"mb-4\">\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">If you\u2019re intrigued by the idea of watching music videos on Spotify, keep an eye out for the feature\u2019s rollout and eligibility criteria.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\">\n<div class=\"\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">In due course, Spotify should expand its video catalog, integrate videos into playlists, and launch a vertical feed.<\/p>\n<\/div>\n<\/li>\n<li class=\"ml-4 list-disc\"\/><\/ul>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source ca.news.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>What\u2019s happened? Spotify has confirmed that it will soon offer music videos in the United States for the very first time. Users should be able to switch between audio-only and video tracks by tapping an on-screen button (via Variety). It isn\u2019t clear whether the feature will be available for paid, free, or both tiers. It [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2160592,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[22192,414213,22821],"class_list":["post-2160591","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-music-videos","tag-national-music-publishers-association","tag-spotify"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Spotify-is-finally-bringing-music-videos-to-its-app-in.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2160591","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2160591"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2160591\/revisions"}],"predecessor-version":[{"id":2160593,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2160591\/revisions\/2160593"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2160592"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2160591"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2160591"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2160591"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}