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It seems that\u00a0Justin Bieber<\/strong>\u00a0is eager<\/span> to turn a new page after years of being under public scrutiny for his behavior. And for this, the singer is now leaning on Adele<\/strong>\u2019s team to rebuild his reputation and brand. According to sources, with this partnership, Bieber hopes to tame the earlier PR chaos and start afresh.<\/p>\n Looks like Justin Bieber is going all out to rebuild his brand. And for this, the singer is seeking the help of Adele\u2019s superstar publicist, Benny Tarantini.\u00a0Multiple industry insiders told #ShuterScoop<\/a> that after years of PR chaos, the father of one \u201cneeds a rescue operation!\u201d<\/p>\n His cancelled performances and behavior in the public eye have been harming his brand and image for quite some time now. Hence, to salvage the situation and save his spiralling reputation, the 31-year-old<\/a> pop star is now teaming up with Adele\u2019s PR titan.<\/p>\n Looking at this need, one music insider quipped, \u201cJustin doesn\u2019t need a publicist. He needs FEMA.\u201d<\/p>\n The \u201cStay\u201d singer is keen for \u201cAdele\u2019s team\u201d as they \u201cdoesn\u2019t just build brands \u2014 they build fortresses.\u201d \u201cIf anyone can stabilize Justin, it\u2019s Benny,\u201d admitted one PR veteran.<\/p>\n However, despite these measures, insiders still believe it\u2019s a risky gamble as \u201cJustin is unpredictable.\u201d \u201cAdele\u2019s people are miracle workers \u2014 but even they can\u2019t fix someone who doesn\u2019t show up,\u201d confided a source.<\/p>\n The new partnership was revealed in a true Bieber fashion in an Instagram post<\/a>. The post mentioned the \u201cVALUES,\u201d including \u201cRest as Worship,\u201d \u201cServanthood,\u201d \u201cGratitude,\u201d and \u201cLongevity,\u201d hinting at a new start.<\/p>\n Moreover, the announcement came just in time ahead of his two Coachella sets due in April. However, according to\u00a0Page Six<\/a>, the singer recently revealed that he suffered a \u201cgnarly\u201d injury after falling from his Onewheel electric skateboard, making it difficult for him\u00a0<\/span>to rehearse for his upcoming Coachella performance.<\/p>\n \u201cMy rib hurts so f***ing bad, bro,\u201d the singer told his friends and bandmates at an hour Twitch livestream on November 13. Bieber then narrated how the incident played out, saying he \u201cfell\u201d on his \u201cside on that Onewheel and landed\u201d on his hip. \u201cSo, even singing, laughing, everything hurts,\u201d revealed Bieber.<\/p>\n The post Justin Bieber Planning \u2018Reputation Rescue\u2019 Amid PR Chaos \u2014 Source<\/a> appeared first on Reality Tea<\/a>.<\/p>\n<\/div>\nJustin Bieber leaning on Adele\u2019s team to rebuild reputation, per source<\/h2>\n