{"id":2161945,"date":"2025-11-17T14:14:13","date_gmt":"2025-11-17T14:14:13","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2161945"},"modified":"2025-11-17T14:14:13","modified_gmt":"2025-11-17T14:14:13","slug":"spotify-says-latest-korean-music-wave-is-more-than-just-k-pop","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/spotify-says-latest-korean-music-wave-is-more-than-just-k-pop\/","title":{"rendered":"Spotify says latest Korean music wave is more than just K-Pop"},"content":{"rendered":"<br><div id=\"post-256311\">\n\t<div class=\"entry-content\">\n\n\t\t\n\t\t\n<p>Spotify has opened its \u2018Spotify House\u2019 pop-up in Seoul for a second year, with three days of performances and activations showing off the streaming service\u2019s features. Korea JoongAng Daily has\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/koreajoongangdaily.joins.com\/news\/2025-11-14\/business\/tech\/Spotify-House-Seoul-event-features-global-artists-and-immersive-experiences\/2454694\" target=\"_blank\" rel=\"noreferrer noopener\">more details on the event<\/a>, while the Korea Herald\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.koreaherald.com\/article\/10617679\" target=\"_blank\" rel=\"noreferrer noopener\">interviewed Spotify\u2019s general manager for Asia-Pacific<\/a>, Gautam Talwar, about wider trends with South Korean music. <\/p>\n\n\n\n<p>\u201cK-pop acts are seeing borderless growth across continents thanks to our collaboration,\u201d he said, before stressing that South Korea\u2019s latest music wave is about much more than just K-Pop. \u201cIndie rock is having a breakout moment on the platform, with major streams in Taiwan, Thailand and Indonesia,\u201d said Talwar. \u201cHip-hop is big right now. They speak to the soul of many listeners \u2014 not just in Korea, but across Asia.\u201d <\/p>\n\n\n\n<p>He also said that Spotify is seeing \u201cstrong growth in both free and paid users in Korea\u201d.\u00a0 <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/musically.com\/2025\/09\/23\/report-spotify-enjoying-sharp-user-growth-in-south-korea\/\" target=\"_blank\" rel=\"noreferrer noopener\">Independent figures published in September<\/a>\u00a0suggesting that its monthly active users have grown by 168% in the last year there.<\/p>\n<section id=\"block-35\" class=\"below-content widget widget_block\"><nav class=\"jp-relatedposts-i2 wp-block-jetpack-related-posts\" data-layout=\"grid\" aria-label=\"Related Stories\"><h3 class=\"wp-block-heading\">Related Stories<\/h3><\/nav><\/section><section id=\"block-32\" class=\"below-content widget widget_block\"><aside>\n\t\t<\/aside>\n<\/section><section id=\"block-25\" class=\"below-content widget widget_block\">\n\n<\/section>\t<\/div><!-- .entry-content -->\n\n\t<!-- .entry-footer -->\n\n\t\n\t\t\t<!-- .author-bio -->\n\t\t\t\n<\/div>\r\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\r\n<p><em> \u2018 Some details of this article were extracted from the following source musically.com \u2019 <\/em><\/p>\r\n","protected":false},"excerpt":{"rendered":"<p>Spotify has opened its \u2018Spotify House\u2019 pop-up in Seoul for a second year, with three days of performances and activations showing off the streaming service\u2019s features. Korea JoongAng Daily has\u00a0more details on the event, while the Korea Herald\u00a0interviewed Spotify\u2019s general manager for Asia-Pacific, Gautam Talwar, about wider trends with South Korean music. \u201cK-pop acts are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2161946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[23842,306168,22821],"class_list":["post-2161945","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-k-pop","tag-south-korea","tag-spotify"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Spotify-says-latest-Korean-music-wave-is-more-than-just.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2161945","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2161945"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2161945\/revisions"}],"predecessor-version":[{"id":2161947,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2161945\/revisions\/2161947"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2161946"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2161945"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2161945"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2161945"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}