Loewe<\/a><\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n\n\tIn a statement the brand shared first with WWD, Song said, \u201cI have always been drawn to Loewe\u2019s innovative approach to craft and leather. In my work, the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together.\u201d<\/p>\n
\n\tA familiar face in fashion\u2019s front rows, Song has been associated with a range of brands in the past, including Prada, Bobbi Brown Cosmetics and Banila Co.<\/p>\n
\n\tLoewe is writing its next chapter under American design duo Jack McCollough and Lazaro Hernandez, who paraded their first collection last month in Paris for the spring 2026 season.<\/p>\n
\n\tLoewe\u2019s other brand ambassadors include Wang Yibo, Stephane Bak, Giselle, Jiang Qiming, Chen Duling and Kara Wai.<\/p>\n<\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source wwd.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"SONG CONTEST: The K-wave continues: South Korean actor Song Kang has been tapped as Loewe\u2018s latest brand ambassador. The Spanish luxury house, owned by LVMH Mo\u00ebt Hennessy Louis Vuitton, lauded his \u201cpowerful screen presence and memorable personal style.\u201d Sometimes called a \u201cson of Netflix\u201d since his most popular series are streamed on the platform, Song, […]<\/p>\n","protected":false},"author":2,"featured_media":2164086,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[350293,306168],"class_list":["post-2164085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-loewe","tag-south-korea"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Loewe-Announces-South-Korean-Actor-Song-Kang-as-Brand-Ambassador.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164085","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2164085"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164085\/revisions"}],"predecessor-version":[{"id":2164087,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164085\/revisions\/2164087"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2164086"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2164085"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2164085"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2164085"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}