{"id":2164472,"date":"2025-11-18T16:03:57","date_gmt":"2025-11-18T16:03:57","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2164472"},"modified":"2025-11-18T16:03:57","modified_gmt":"2025-11-18T16:03:57","slug":"hollywood-pr-firm-rcpmk-dissolved-making-way-for-pmk-entertainment","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/hollywood-pr-firm-rcpmk-dissolved-making-way-for-pmk-entertainment\/","title":{"rendered":"Hollywood PR Firm R&#038;CPMK Dissolved, Making Way for PMK Entertainment"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn a shakeup of Hollywood\u2019s rep ranks, R&amp;CPMK, one of the town\u2019s high profile publicity firms and home to stars <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/denzel-washington\/\" id=\"auto-tag_denzel-washington_1\" data-tag=\"denzel-washington\">Denzel Washington<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/eddie-murphy\/\" id=\"auto-tag_eddie-murphy_1\" data-tag=\"eddie-murphy\">Eddie Murphy<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/kevin-costner\/\" id=\"auto-tag_kevin-costner_1\" data-tag=\"kevin-costner\">Kevin Costner<\/a>, Hugh Jackman and others, is no more.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn its place comes PMK Entertainment, launched by Michael Nyman\u2019s Acceleration Community of Companies and run by R&amp;CPMK chairman and CEO Cindi Berger. As CEO, she reports to Nyman, her former cohort at PMK*BNC (they served as co-chairmen and co-CEOs together) before he departed and founded ACC in 2018. (Sister companies Rogers &amp; Cowan and PMK*BNC <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/pmkbnc-rogers-cowan-merge-1227856\/\">merged to become <\/a>R&amp;CPMK under the Interpublic Group portfolio in 2019.)<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tPMK Entertainment is focused on much of the same as R&amp;CPMK by representing talent, music, sports, premium content companies, corporate entertainment and crisis communications by many of the same faces. Per the company, 77 former R&amp;CPMK employees and \u201cthe majority\u201d of clients are making the move to join ACC and its network of companies including PMK Entertainment, ACC Advisory and DKC, the latter of which is a top PR, communications, branding and marketing agency. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tPMK Entertainment is now home to 35 of those staffers and top of that list with Berger is respected veteran Alan Nierob who joins as president and brings his longtime list of actor clients. PMK Entertainment\u2019s roster includes Washington, Murphy, Costner, Jackman, Antoine Fuqua, Billy Bob Thorton, Billy Crystal, Billie Jean King, Casey Wasserman, CJ Entertainment, Donnie Yen, Jeff Daniels, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/jeremy-renner\/\" id=\"auto-tag_jeremy-renner_1\" data-tag=\"jeremy-renner\">Jeremy Renner<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/jerry-bruckheimer\/\" id=\"auto-tag_jerry-bruckheimer_1\" data-tag=\"jerry-bruckheimer\">Jerry Bruckheimer<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/judith-light-2\/\" id=\"auto-tag_judith-light-2_1\" data-tag=\"judith-light-2\">Judith Light<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/laurence-fishburne\/\" id=\"auto-tag_laurence-fishburne_1\" data-tag=\"laurence-fishburne\">Laurence Fishburne<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/richard-gere\/\" id=\"auto-tag_richard-gere_1\" data-tag=\"richard-gere\">Richard Gere<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/rob-lowe-2\/\" id=\"auto-tag_rob-lowe-2_1\" data-tag=\"rob-lowe-2\">Rob Lowe<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/sam-levinson\/\" id=\"auto-tag_sam-levinson_1\" data-tag=\"sam-levinson\">Sam Levinson<\/a>, the Grammy Awards, Tribeca Festival, Paley Center, Rooftop at Pier 17, Edge and Vessel at Hudson Yards, Angel Studios, X Games and Colossal Biosciences, among others.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThis is a full-circle moment that reflects the power of our model,\u201d offered Nyman in a statement. He previously told <em>Variety<\/em> that he views that model as one of architecture by assembling firms with varying and distinct superpowers across disciplines from PR and strategy to experiential and influencer marketing. \u201cI \u2014 and most of ACC\u2019s executive leadership \u2014 came from PMK*BNC, and we are incredibly proud of what we accomplished together. As we integrate these talented professionals into ACC, we\u2019ll\u00a0leverage their entertainment and brand experience and evolve it into a strategic growth engine that approaches the talent business with a full-funnel discipline. The result: scaled impact, broader capabilities, and the reach of our integrated network.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:928px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((1393\/928)*100%);\">\n<p>\t\t\t\t\t\t<\/p><\/div><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\"><\/p>\n<p>Berger and <span data-scayt_word=\"Nyman\" data-scaytid=\"3\">Nyman<\/span> at an event on Sept. 23, 2011.<\/p>\n<p><\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">John Shearer\/WireImage<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tBerger said she\u2019s proud to reunite with Nyman for a new beginning: \u201cACC\u2019s innovative model empowers our team to do what we do best in an agile and collaborative environment, while positioning our clients prominently at the center of the cultural zeitgeist. With PMK Entertainment, we are giving a nod to our shared legacy while taking a future-forward approach to entertainment and marketing.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMeanwhile, 20 staffers from the brand side are joining Advisory, ACC\u2019s in-house marketing consultancy, to bolster an expansion across strategy, brand integration, partnerships and more. Twenty two executives have been hired by DKC. Brand clients repped by incoming teams include Audemars Piguet, Gibson, Heineken, LA Union Station, PlayStation, Royal Caribbean and more. The infusion of executive talent comes on the heels of Nyman making a home for Ingenuity Group, a talent and brand consultancy led by Ina Treciokas following <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/ina-treciokas-ingenuity-group-1236225224\/\">her exit from Slate PR<\/a>.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThese extraordinary companies fit seamlessly within DKC\u2019s expansive and growing portfolio of lifestyle, media, technology, entertainment and sports brands,\u201d said DKC CEO Sean Cassidy. \u201cWe have always admired the talent of the R&amp;CPMK team and look forward to this exciting next chapter together.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tAn IPG spokesperson confirmed to <em>The Hollywood Reporter<\/em> that the shift came with the company\u2019s blessing. \u201cThe transition of the portion of the agency leadership and staff was supported by IPG,\u201d the rep confirmed, adding that the changes come after IPG looked at opportunities to streamline its structure and focus on areas of growth. As <em><a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.prweek.com\/article\/1940047\/ipg-moves-r-cpmks-mcdonalds-work-weber-shandwick\" target=\"_blank\">PR Week<\/a><\/em> reported Monday, IPG moved R&amp;CPMK\u2019s work for McDonald\u2019s over to its PR agency Weber Shandwick, bringing executive vp Arden Anlian along with it. IPG also maintained parts of R&amp;CPMK\u2019s talent and influencer business that has shifted to other parts of IPG\u2019s <a rel=\"nofollow\" target=\"_blank\" rel=\"nofollow\" href=\"https:\/\/www.interpublic.com\/our-work\/\" target=\"_blank\">portfolio<\/a>. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIt is understood that the R&amp;CPMK brand is no longer in operation. Before it was confirmed, the news had insiders buzzing over the weekend and on Monday. The firm\u2019s website switched to \u201ccoming soon,\u201d email auto-replies starting churning and its Instagram account went <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/randcpmk\/reels\/\" rel=\"nofollow\" target=\"_blank\">dark<\/a>, inspiring tongues to wag across Hollywood. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe shuttering of R&amp;CPMK marks the end of an era and another challenge in keeping track of a mix of letters that may seem random but carry real weight in the industry as those firms were responsible for launching the careers of countless public relations executives, whether at the combined entities or the original firms of Rogers &amp; Cowan, PMK or Bragman Nyman Cafarrelli. It\u2019s also been a rough few years for some Hollywood PR firms following the pandemic, dual labor strikes and continued consolidation on the studio front that have led to layoffs and defections. R&amp;CPMK also <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/rampcpmk-lawsuit-2pm-client-poach-1236072983\/\">sued<\/a> about a dozen of its former staffers after they departed the agency and set up shop as 2PM Sharp. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn his statement, Nierob said he\u2019s looking to the future with a nod to the past. \u201cWhen Rogers &amp; Cowan launched, they were the first company to house entertainment and corporate clients,. I\u2019m thrilled to be a part of the next generation of brand marketing, public relations and entertainment.\u00a0It\u2019s an exciting opportunity for both our clients and our entire staff,\u201d he said. <\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIt\u2019s another feather in the cap for Nyman, who\u2019s expansion at <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.accelerationcc.com\/about\" rel=\"nofollow\" target=\"_blank\">ACC<\/a> includes the acquisition of DKC and its creative studio, HangarFour, and the appointment of Cosette Rinab as the firm\u2019s first \u201ccreator-in-residence.\u201d At ACC, which now employs more than 620 in 12 offices in the United States, United Kingdom and the Philippines, the stable of companies also includes experiential marketing firm MKG, design and fabrication studio Pink Sparrow, influencer marketing agency Pixly, digital marketing agency Stripe Theory, PR and strategy firm Trailblaze, and creative agency Hangar Four.<\/p>\n<\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a shakeup of Hollywood\u2019s rep ranks, R&amp;CPMK, one of the town\u2019s high profile publicity firms and home to stars Denzel Washington, Eddie Murphy, Kevin Costner, Hugh Jackman and others, is no more. In its place comes PMK Entertainment, launched by Michael Nyman\u2019s Acceleration Community of Companies and run by R&amp;CPMK chairman and CEO Cindi [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2164473,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[41089,305348,348063,325728,375461,31236,371496,354236,314244,372769],"class_list":["post-2164472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-denzel-washington","tag-eddie-murphy","tag-jeremy-renner","tag-jerry-bruckheimer","tag-judith-light","tag-kevin-costner","tag-laurence-fishburne","tag-richard-gere","tag-rob-lowe","tag-sam-levinson"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Hollywood-PR-Firm-RCPMK-Dissolved-Making-Way-for-PMK-Entertainment.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164472","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2164472"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164472\/revisions"}],"predecessor-version":[{"id":2164474,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164472\/revisions\/2164474"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2164473"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2164472"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2164472"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2164472"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}