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\n\tAnother shake-up in the entertainment PR landscape has come to pass as the majority of employees of R&CPMK have joined Michael Nyman<\/a>\u2019s that houses PR, marketing, brand, data and event specialty firms.<\/p>\n \n\tACC has partnered with R&CPMK chief Cindi Berger to create PMK Entertainment, a new entertainment PR brand with a nod to the companies\u2019 roots under Pat Kingsley, the famed personal publicity maven who was an indie powerhouse with a roster of top stars in the 1980s and \u201990s. R&CPMK more recently has handled corporate clients as well as stars.<\/p>\n \n\tThe union with Berger\u2019s operation marks a full circle moment for Nyman, ACC founder and CEO, who was previously chairman and CEO of R&CPMK after a long career that included his partnership in Bragman Nyman Cafarelli. He stepped down in 2018 to begin building a hand-picked portfolio of specialty labels with the goal of serving a wider range of client needs, from PR and marketing to brand deals and from data to live events.<\/p>\n \n\tLISTEN: Accelerate the Positive: Michael Nyman Builds a House of Specialty Marketing and Communications Firms (\u2018Strictly Business\u2019<\/a><\/strong> Podcast)<\/a><\/strong><\/p>\n \n\tThere was no acquisition per se. R&CPMK parent company Interpublic Group is in the midst of what is sure to be a complex merger and integration with fellow advertising giant Omnicom. It\u2019s likely that R&CPMK wasn\u2019t core enough to IPG\u2019s earnings to warrant going through the merger process. So the chance to transition the bulk of the business to ACC was likely a welcome offramp for IPG. But it also reflects the general volatility in the entertainment PR landscape as no money changed hands. <\/p>\n \n\tACC has taken on 77 R&CPMK staffers in total addition to a majority of that agency\u2019s clients, per Nyman and Berger. Berger will be CEO of PMK Entertainment. That label will include a 35-person team, with R&C veteran Alan Nierob serving as president. Within IPG, meanwhile, the Rogers & Cowan label will endure as a PR firm serving entertainment and sports clients, the company said.<\/p>\n \n\tPMK Entertainment\u2019s client roster includes Antoine Fuqua, Billy Bob Thorton, Billy Crystal, Billie Jean King, Casey Wasserman, CJ Entertainment, Denzel Washington, Donnie Yen, Eddie Murphy, Hugh Jackman, Jeff Daniels, Jeremy Renner, Jerry Bruckheimer, Judith Light, Kevin Costner, Laurence Fishburne, Richard Gere, Rob Lowe, Sam Levinson, the Grammy Awards, Tribeca Festival, The Paley Center, the Rooftop at Pier 17, Edge and Vessel at Hudson Yards, Angel Studios, the X Games, and Colossal Biosciences, among others.<\/p>\n \n\t\u201cWhen IPG was evaluating their portfolio, it was decided that this company wasn\u2019t going to be the right fit,\u201d Berger told Variety<\/em>. \u201cI called Michael Nyman about joining ACC. I presented it to IPG and they were supportive. Michael fully embraced it. He saw it as a great opportunity for the ACC network and its model of specialization.\u201d<\/p>\n \n\tNyman emphasized that PMK Entertainment\u2019s size and scope of business in entertainment PR fills a void in the collection of capabilities that he\u2019s been assembling since 2019.<\/p>\n \n\t\u201cThis is a unique situation and an incredible opportunity to bring in an incredible management team along with these clients. Most of R&CPMK will be absorbed into ACC business operations with everything residing in Manhattan and Century City,\u201d Nyman told Variety<\/em>.<\/p>\n