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A two-day pop-up takeover Saturday and Sunday in Manhattan\u2019s SoHo turned into a full-on beauty block party, drawing more than 4,000 fans who wrapped around several city blocks for a chance to grab over 35,000 free MCoBeauty products \u2014 handed out in bags that looked nearly identical to Sephora<\/a>\u2019s. In fact the whole experience was designed to rip off the cosmetics giant\u2019s unmistakable branding. Inside, visitors spun prize wheels, sipped free hot chocolate, and lined up for a meet-and-greet with 15-year-old TikTok<\/a> star Embreigh Courtlyn<\/a>.<\/p>\n According to the influencer, some fans even went to extremes to attend. \u201cSomebody came here last night at 5 p.m. and slept in their car outside, and some girl told me she flew from London as well,\u201d Courtlyn tells THR. But supporting MCoBeauty felt important, she adds, \u201cbecause…<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.imdb.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" \u201cDuping is not a dirty word,\u201d says MCoBeauty\u2019s chief marketing officer of North America, Meridith Rojas. A two-day pop-up takeover Saturday and Sunday in Manhattan\u2019s SoHo turned into a full-on beauty block party, drawing more than 4,000 fans who wrapped around several city blocks for a chance to grab over 35,000 free MCoBeauty products \u2014 […]<\/p>\n","protected":false},"author":2,"featured_media":2164766,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25177],"tags":[25538,31714,21751,22556,21993,22860,21912,21738,24141,22205,21913],"class_list":["post-2164765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-celebrities","tag-actors","tag-actresses","tag-celebrities","tag-directors","tag-films","tag-hollywood","tag-movies","tag-news","tag-stars","tag-television","tag-tv"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Dupe-Culture-Is-Taking-Over-the-Beauty-World-Heres-the.png","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2164765"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164765\/revisions"}],"predecessor-version":[{"id":2164767,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2164765\/revisions\/2164767"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2164766"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2164765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2164765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2164765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}