Loewe<\/a> has named actor Song Kang as its latest brand ambassador. The South Korean performer is known for his screen presence and distinctive personal style, with roles ranging from his breakout in Love Alarm to the globally viewed series Sweet Home, Nevertheless, and My Demon. His work has brought him broad recognition for conveying emotional range and contemporary appeal.<\/p>\nIn a statement, Song Kang noted his interest in the house\u2019s approach to materials and design. \u201cI have always been drawn to Loewe\u2019s innovative approach to craft and leather. In my work, the balance between experimentation and staying true to my artistic roots is just as essential, which makes me genuinely excited to begin this new chapter together,\u201d he said.<\/p>\n
Song Kang made his acting debut in 2017 in the series The Liar and His Lover. His subsequent performances in Netflix\u2019s Love Alarm and Sweet Home, as well as SBS\u2019s My Demon, helped establish him as a leading talent with a growing international audience.<\/p>\n\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source theimpression.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"The actor\u2019s roles in Love Alarm and Sweet Home have built a wide international following Loewe has named actor Song Kang as its latest brand ambassador. The South Korean performer is known for his screen presence and distinctive personal style, with roles ranging from his breakout in Love Alarm to the globally viewed series Sweet […]<\/p>\n","protected":false},"author":2,"featured_media":2165106,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2165105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Loewe-Appoints-Song-Kang-as-New-Brand-Ambassador.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2165105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2165105"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2165105\/revisions"}],"predecessor-version":[{"id":2165107,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2165105\/revisions\/2165107"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2165106"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2165105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2165105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2165105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![\"\"](\"https:\/\/theimpression.com\/wp-content\/uploads\/2025\/11\/Loewe-Fall-2025-News-The-Impression-003-1-scaled.jpg\")
<\/figure>\n<\/div>\n![\"\"](\"https:\/\/theimpression.com\/wp-content\/uploads\/2025\/11\/Loewe-Fall-2025-News-The-Impression-001-1-scaled.jpg\")
![\"\"](\"https:\/\/theimpression.com\/wp-content\/uploads\/2025\/11\/Loewe-Fall-2025-News-The-Impression-002-1-scaled.jpg\")