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A number of ad campaigns for Broadway shows were included among the winners of the 2025 Clio Entertainment Awards. Campaigns\u00a0triumphed from the advertising and marketing agencies AKA NYC, SpotCo and RPM as well as one non-theater campaign by Broadway agency Serino Coyne.<\/p>\n
AKA NYC was most represented, taking home awards for advertising several Broadway shows.\u00a0<\/p>\n
AKA\u2019s \u201cShare the Magic\u201d audio-visual campaign for Broadway\u2019s \u201cHarry Potter and the Cursed Child\u201d took home a Gold Clio Award. The agency\u2019s \u201cThe Close Up\u201d social media influencer activation \u2014 a collaboration between AKA\u2019s Arts Insider channel and Broadway\u2019s \u201cSunset Boulevard\u201d \u2014 won a Silver Clio. AKA\u2019s \u201cBuena Vista Social Club\u201d integrated campaign, titled \u201cBilingual by Design: Bringing \u2018Buena Vista Social Club\u2019 to Broadway,\u201d was named the winner of a Bronze Clio. Furthermore, the \u201cGood Night, and Good Luck\u201d key art created by AKA won a Bronze Clio and the agency\u2019s audio-visual campaign for the Broadway revival of \u201cRagtime\u201d won a Bronze award.\u00a0<\/p>\n
The U.K. branch of AKA was honored for contributions across the pond, winning a Gold Clio highlighting the key art for the Donmar Warehouse\u2019s 2024 season and a Bronze Clio for the integrated campaign \u201cHe\u2019s Found a New Home\u201d for the West End\u2019s \u201cPaddington The Musical.\u201d<\/p>\n
Also honored by the Clio Awards was the agency SpotCo, hat-tipped with a Silver Clio in the category of Partnerships & Collaborations for the Broadway revival of \u201cOnce Upon a Mattress.\u201d Meanwhile, the agency RPM won a Silver Clio for its printed materials tied to the \u201cDeath Becomes Her\u201d campaign, titled \u201cEternally Fabulous: Launching \u2018Death Becomes Her\u2019 on Broadway.\u201d\u00a0<\/p>\n
Outside of the stage world, the agency Serino Coyne won a Bronze Clio for its citywide media campaign on behalf of the Museum of Modern Art.<\/p>\n
Founded in 1959, the Clio Awards recognize excellence in advertising, design and communication. The awards take its namesake from Clio, the Greek goddess of history. The Clio Entertainment Awards were established in 1971 by the publication the Hollywood Reporter. Advertising and marketing for Broadway are judged as part of the Live Entertainment sector.<\/p>\n