{"id":2168158,"date":"2025-11-20T09:13:05","date_gmt":"2025-11-20T09:13:05","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2168158"},"modified":"2025-11-20T09:13:05","modified_gmt":"2025-11-20T09:13:05","slug":"capital-breakfast-and-this-morning-presenter-sian-welby-of-upton-among-celebrities-backing-music-for-dementias-give-the-music-back-christmas-ad","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/capital-breakfast-and-this-morning-presenter-sian-welby-of-upton-among-celebrities-backing-music-for-dementias-give-the-music-back-christmas-ad\/","title":{"rendered":"Capital Breakfast and This Morning presenter, Sian Welby, of Upton, among celebrities backing Music for Dementia\u2019s \u2018Give the Music Back\u2019 Christmas ad"},"content":{"rendered":"<p><\/p>\n<div>\n<p>A Nottinghamshire-born celebrity is among those backing a powerful Christmas film demonstrating the power of music for dementia.<\/p>\n<p>Capital Breakfast and This Morning presenter, Sian Welby, who was raised in Upton and educated at Southwell\u2019s Minster School, has come out in support of Music for Dementia\u2019s \u2018Give the Music Back\u2019 film \u2014 alongside Tony Hadley, Tony Christie, Sian Reeves, and Sir Tony Robinson.<\/p>\n<p>Inspired by the John Lewis ad, The Music for Dementia campaign conceived and shot the film in just ten days on a tiny budget, casting friends and family in the film to show how music can connect generations.<\/p>\n<p><img decoding=\"async\" class=\"rthmb\" src=\"data:image\/svg+xml,%3Csvg xmlns=\" http:=\"\" viewbox=\"0 0 3014 4012\" alt=\"Sian Welby with her father, Ian. Photo: Supplied\" data-root=\"\/_media\/img\/\" data-path=\"XADF2D0OF02NO6GUHW14.jpg\" data-ar=\"0.75\"\/><img decoding=\"async\" src=\"https:\/\/www.newarkadvertiser.co.uk\/_media\/img\/XADF2D0OF02NO6GUHW14.jpg\" alt=\"Sian Welby with her father, Ian. Photo: Supplied\"\/>Sian Welby with her father, Ian. Photo: Supplied<\/p>\n<p>Capital Breakfast and This Morning presenter, Sian Welby, shared the film on Instagram, where she said: \u201cMusic is so powerful for those suffering with dementia and in those moments where the music is playing, I get my dad back.\u201d<\/p>\n<p>The film opens with an old woman isolated and locked out of technology as she fumbles with a vinyl record and contemplates putting CDs into her toaster.<\/p>\n<p>She is handed a children\u2019s audio player by her six-year-old granddaughter, and with the simple inserted of a card, the Yoto Player instantly connects her with m4dRADIO \u2014 a radio station specifically designed to give those living with dementia non-stop access to music from different decades.<\/p>\n<p><img decoding=\"async\" class=\"rthmb\" src=\"data:image\/svg+xml,%3Csvg xmlns=\" http:=\"\" viewbox=\"0 0 3831 2141\" alt=\"Music for Dementia has launches a shoestring Christmas ad, which has attracted celebrity backing. Photo: Supplied\" data-root=\"\/_media\/img\/\" data-path=\"NR23IK09N8NKQ11N9DKE.jpg\" data-ar=\"1.79\"\/><img decoding=\"async\" src=\"https:\/\/www.newarkadvertiser.co.uk\/_media\/img\/NR23IK09N8NKQ11N9DKE.jpg\" alt=\"Music for Dementia has launches a shoestring Christmas ad, which has attracted celebrity backing. Photo: Supplied\"\/>Music for Dementia has launches a shoestring Christmas ad, which has attracted celebrity backing. Photo: Supplied<\/p>\n<p>Immediately, the family shares a special moment of connection across three generations, and the woman\u2019s world becomes brighter.<\/p>\n<p>Amy Shackleton, project lead at Music for Dementia says: \u201cJohn Lewis&#8217;s Christmas campaign articulates something Music for Dementia has been advocating for years \u2014 that music connects us. It\u2019s great that they are helping shine a light on the power of music, but we\u2019re mindful that the people that need music the most often find it hardest to listen to because of barriers with technology.<\/p>\n<p>\u201cThat\u2019s why we decided to make our own Christmas film \u2014 albeit in just a few days and with a shoestring budget. We think it packs an emotional punch and it\u2019s heartening to see that so many celebrities do too. We\u2019re thrilled to have their backing.\u201d<\/p>\n<p><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com:443\/embed\/0wjyh33eWxI?si=MXjwmVohr94Z5sYx&amp;enablejsapi=1\" title=\"YouTube\" video=\"\" player=\"\" frameborder=\"0\" allow=\"accelerometer;\" autoplay=\"\" clipboard-write=\"\" encrypted-media=\"\" gyroscope=\"\" picture-in-picture=\"\" web-share=\"\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen=\"\"><\/iframe><\/p>\n<p>Music for Dementia spent the last year working with families living with dementia to understand why they struggle to listen to music, redesigning its m4dRADIO interface in order to make it easier. It is part of the charity&#8217;s Music Made Easy campaign launched earlier this year, calling on tech companies and music streamers to help older generations access their music.<\/p>\n<p><img decoding=\"async\" class=\"rthmb\" src=\"data:image\/svg+xml,%3Csvg xmlns=\" http:=\"\" viewbox=\"0 0 3821 2141\" alt=\"Music for Dementia's new Christmas ad wants to share the gift of music. Photo: Supplied\" data-root=\"\/_media\/img\/\" data-path=\"G6CP2XSLPVT7P8JINKAR.jpg\" data-ar=\"1.78\"\/><img decoding=\"async\" src=\"https:\/\/www.newarkadvertiser.co.uk\/_media\/img\/G6CP2XSLPVT7P8JINKAR.jpg\" alt=\"Music for Dementia's new Christmas ad wants to share the gift of music. Photo: Supplied\"\/>Music for Dementia&#8217;s new Christmas ad wants to share the gift of music. Photo: Supplied<\/p>\n<p>Singing legend Tony Christie, who was diagnosed with dementia in January 2023, is the only voice on the ad. He said: \u201cI love this film because I get it. Music is what connects us but for people with dementia, it\u2019s not always so easy to access.<\/p>\n<p>\u201cI\u2019m lucky in that I get to sing almost every day, but when it comes to listening to music, my granddaughter Deia will take charge of the tech. We listen to old songs together and I reminisce with her. It\u2019s very special.\u201d<\/p>\n<hr\/>\n<hr\/><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.newarkadvertiser.co.uk \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Nottinghamshire-born celebrity is among those backing a powerful Christmas film demonstrating the power of music for dementia. Capital Breakfast and This Morning presenter, Sian Welby, who was raised in Upton and educated at Southwell\u2019s Minster School, has come out in support of Music for Dementia\u2019s \u2018Give the Music Back\u2019 film \u2014 alongside Tony Hadley, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2168159,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25173],"tags":[21751,24144,22116,306918,345933,416377],"class_list":["post-2168158","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-artists","tag-celebrities","tag-charity","tag-christmas","tag-human-interest","tag-newark","tag-southwell"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Capital-Breakfast-and-This-Morning-presenter-Sian-Welby-of-Upton.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2168158","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2168158"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2168158\/revisions"}],"predecessor-version":[{"id":2168160,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2168158\/revisions\/2168160"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2168159"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2168158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2168158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2168158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}