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Photo Credit: King\u2019s Hawaiian \/ Primary Wave Music<\/p>\n<\/div>\n
King\u2019s Hawaiian and Bing Crosby join forces for the holiday season in celebration of their 75th anniversaries: beloved bakery brand King\u2019s Hawaiian\u2019s sweet rolls, and Bing Crosby\u2019s classic holiday hit, \u201cMele Kalikimaka.\u201d For their shared milestone, the two holiday staples have united for a fresh new cover of a classic favorite, \u201cMele Kalikimaka<\/a>,\u201d covered by Hawaiian singer-songwriter Iam Tongi.<\/p>\n To celebrate the shared anniversary, the Bing Crosby Estate and Primary Wave Music teamed up with Hawaiian-born singer-songwriter Iam Tongi to record a fresh take on the beloved hit. With King\u2019s Hawaiian\u2019s support, on November 21, a 2-song EP featuring an Iam Tongi cover and a duet version with Iam Tongi and Crosby\u2019s original vocals will be globally released, alongside a music video.<\/p>\n \u201cRecording on such a legendary song, made famous by the one and only Bing Crosby, has been a surreal experience for me,\u201d said Iam Tongi. \u201cGrowing up in Hawaii with my big family, we used to go door-to-door at Christmas, singing \u2018Mele Kalikimaka\u2019 and other Christmas carols. I can\u2019t believe there\u2019s going to be a whole generation of people hearing my voice on it.\u201d<\/p>\n Each kit comes with King\u2019s Hawaiian Original Sweet Rolls, festive icing, and island-themed edible accessories inspired by the Hawaiian spirit of celebration. Every GingerBREAD House kit will also include a mini record with a custom QR code to bring listeners directly to Bing Crosby\u2019s \u201cMele Kalikimaka\u201d to provide a soundtrack to your holiday tradition. The kit is available for $19.50 on the brand\u2019s website starting today, as long as supplies last.<\/p>\n \u201cFood, family, and music are at the heart of the holiday season. Together with the Bing Crosby Estate and King\u2019s Hawaiian, we\u2019ve created a partnership that perfectly reflects the spirit of \u2018Mele Kalikimaka\u2019 while not only paying tribute to Bing Crosby\u2019s legacy and King\u2019s Hawaiian heritage, but also adding a contemporary twist from Iam Tongi, to connect generations of holiday enthusiasts,\u201d said Lisa Fruggiero, Vice President of Brand Partnerships at Primary Wave Music.<\/p>\n \u201cKing\u2019s Hawaiian started with a dream to share a little aloha with every meal\u2014and over 75 years later, that same spirit lives on,\u201d said Raouf Moussa, CMO of King\u2019s Hawaiian. \u201cFrom our rolls on holiday tables to hearing \u2018Mele Kalikimaka\u2019 in homes across the country, this partnership brings together two traditions that instantly make it feel like the holidays.\u201d<\/p>\n <\/div>\nIn addition to the new music and accompanying music video, King\u2019s Hawaiian is releasing a limited edition Mele Kalikimaka GingerBREAD House, crafted entirely from King\u2019s Hawaiian rolls. The edible creation invites fans to build, enjoy, and take a bite of this new take on a holiday tradition. The kit \u201ctransforms holiday decorating into a truly flavorful experience with its foundation of King\u2019s Hawaiian\u2019s signature sweet rolls that are a staple in every holiday spread.\u201d<\/h4>\n