<\/p>\n
T he Studio<\/em>, Seth Rogen and Evan Goldberg\u2019s affectionate take on Hollywood, revolves around movie exec Matt Remick, played by Rogen, an angsty film nerd who\u2019s finally climbed to the top of the greasy pole only to learn that his make-or-break project is a Kool-Aid movie. Remick, who fancies himself an artist, pays Martin Scorsese millions for a script he\u2019s written about the Jonestown massacre, where hundreds die after a cult leader compels them to drink a poisoned version of said powdered drink. But the concept is vetoed by his boss. In the end, Remick caves, buries Marty\u2019s script, and opts for a movie written and directed by Nick Stoller (of Forgetting Sarah Marshall <\/em>and Neighbors<\/em> fame), where the Kool-Aid Man hangs out with a box of Velveeta and Chef Boyardee.<\/p>\n Does all this sound preposterous? Not to Rogen. He divulges that the duo behind Superbad,<\/em> Pineapple Express,<\/em> and the TV series The Boys<\/a><\/em> once had a meeting with director Ridley Scott about making a Monopoly movie. \u201cHe was a big fan of Pineapple Express,<\/em>\u201d says Rogen with his growly laugh. Scott had given it some thought; he pitched an opening helicopter shot of Central Park where all of Manhattan is a Monopoly board. \u201cI told him, \u2018I\u2019m not sure we\u2019re right for this,\u2019\u201d says Rogen. \u201c\u2018We mostly do original stuff. \u201d<\/p>\n More from Rolling Stone<\/strong><\/p>\n The Studio<\/em> proved to be the sedative we didn\u2019t know we needed in this no-good, terrible year. Its characters aren\u2019t the only ones longing for the singular entertainment experiences of yore while watching, zombie-like, Season 11 of some bland procedural on a streaming service that auto-renews for 20 bucks a month and slurping down a Lean Cuisine. We all want to be poets, but spend our days mostly cranking out our own version of Kool-Aid movies as we go from quiet-quitting to close-clutching our jobs.<\/p>\n Goldberg maintains The Studio\u2019<\/em>s broad appeal \u2014 it won 13 Emmys \u2014 is easily explained. \u201cAt its core, it\u2019s a workplace comedy,\u201d he says. \u201cIt is about a boss and his team.\u201d<\/p>\n The show\u2019s breathless reception<\/a> is a level-up for two guys I first met in 2006, when they were barely out of their teens and working on Judd Apatow\u2019s Knocked Up.<\/em> At the time, the Canadian duo, childhood friends from Vancouver, were adjusting to L.A. life, with Goldberg confessing to me that his apartment flooded because he didn\u2019t know his air conditioner had to be placed in a window. The following year, he and I met for a cheeseburger, and he told me of the original idea for their animated classic, Sausage Party<\/a><\/em>. \u201cIt\u2019s set in a grocery store, and the hot dogs are trying to fuck the buns,\u201d Goldberg said. He was so excited.<\/p>\n With The Studio<\/em> in mind, I ask Goldberg if they ended up pitching Sausage Party<\/em> to studios that bluntly. \u201cIt was more like, \u2018Toy Story,<\/em> where the food secretly has a life,\u2019\u201d says Goldberg with a laugh. \u201cAnd then after 20 minutes we\u2019d say, \u2018And then eventually they fuck.\u2019\u201d<\/p>\n The majordomo pushing Kool-Aid in The Studio <\/em>is Bryan Cranston\u2019s zonked-out Griffin Mill, a Robert Evans type still rocking 1970s turtlenecks. That is also the name of Tim Robbins\u2019 feckless studio exec in The Player,<\/em> legendary director Robert Altman\u2019s acidic takedown of the film industry. The Studio\u2019<\/em>s take on Hollywood is gentler and more loving<\/a>. To succeed, its characters must, yes, drink the Kool-Aid and convince themselves that all the pain and suffering is worth it.<\/p>\n \u201cWe wanted to show that my character and a lot of the other characters are actual \u2018movie people,\u2019\u201d says Rogen. \u201cNot everyone in Hollywood is a movie person, but these people are, and as frustrated as they are with the process, they ultimately believe in movies.\u201d<\/p>\n I ask them which of their projects drove them as batty as everyone gets in The Studio<\/em>. They answer in unison: The Green Hornet<\/em>, the 2011 Rogen-and-Goldberg-penned adaptation with Rogen playing the comic-book hero. The film had many problems, including Columbia Pictures converting it to 3D in postproduction.<\/p>\n \u201cEveryone thought everything was going to be in 3D,\u201d remembers Rogen. (Friends, you may have noticed that did not happen.) \u201cWe kept saying the phrase, \u2018We are on a runaway train that is hurtling towards a wall.\u2019\u201d Goldberg recalls reading about the Warren Beatty flop Ishtar<\/em> during the production of The Green Hornet<\/em> and wondering, \u201dAre we making the new Ishtar<\/em>?\u201d<\/p>\n In the end, the movie was released to not-so-boffo reviews and underwhelming box office. Both men learned a lesson that permeates every frame of The Studio<\/em> and, well, work in general. \u201cAt the end of the day, you still have to make the movie,\u201d says Rogen.\u00a0\u201cAnd you must make it as well as you can, even if you see it\u2019s not going well, and you must make it within the bounds of art and commerce. To us, we\u2019re artists, whatever that means. Still, our actual job is to finish this movie.\u201d<\/p>\n Rogen and Goldberg maintain that it wasn\u2019t until they both crossed into their forties that Hollywood types began taking them seriously as producers, a.k.a. people in charge of the money. They were pigeonholed for years as stoner jokesters writing one-liners before smoking their next bowl. (It\u2019s an image the two steered into when creating Houseplant, their own weed and lifestyle brand.) Now, Goldberg says, they\u2019ve heard from many studio execs who say The Studio<\/em> gets Hollywood exactly right, while expressing astonishment that they noticed all the grimy details of moviemaking. \u201cPeople thought we were just stoned, not paying attention,\u201d says Goldberg with a smile. \u201cWhat they didn\u2019t realize is we were stoned and<\/em> paying attention.\u201d<\/p>\n Best of Rolling Stone<\/strong><\/p>\n Sign up for RollingStone’s Newsletter<\/a>. For the latest news, follow us on Facebook<\/a>, Twitter<\/a>, and Instagram<\/a>.<\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" T he Studio, Seth Rogen and Evan Goldberg\u2019s affectionate take on Hollywood, revolves around movie exec Matt Remick, played by Rogen, an angsty film nerd who\u2019s finally climbed to the top of the greasy pole only to learn that his make-or-break project is a Kool-Aid movie. Remick, who fancies himself an artist, pays Martin Scorsese […]<\/p>\n","protected":false},"author":2,"featured_media":2168542,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[322911,371940,22860,371200,416495,343748,29325,311180],"class_list":["post-2168541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-evan-goldberg","tag-forgetting-sarah-marshall","tag-hollywood","tag-matt-remick","tag-monopoly-movie","tag-pineapple-express","tag-ridley-scott","tag-seth-rogen"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/How-Seth-Rogen-and-Evan-Goldberg-Made-Us-Love-Hollywood.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2168541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2168541"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2168541\/revisions"}],"predecessor-version":[{"id":2168543,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2168541\/revisions\/2168543"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2168542"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2168541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2168541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2168541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}