{"id":2168601,"date":"2025-11-20T15:21:27","date_gmt":"2025-11-20T15:21:27","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2168601"},"modified":"2025-11-20T15:21:27","modified_gmt":"2025-11-20T15:21:27","slug":"im-a-celeb-faces-criticism-over-use-of-ai-in-challenge","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/im-a-celeb-faces-criticism-over-use-of-ai-in-challenge\/","title":{"rendered":"I’m A Celeb faces criticism over ‘use of AI’ in challenge"},"content":{"rendered":"

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20 November 2025, 15:14<\/p>\n

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\n I’m A Celeb have faced backlash over a recent trial.
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\n Picture:
\nITV<\/p>\n

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I’m A Celebrity viewers are furious over the potential used of artificial intelligence (AI) in a challenge.<\/p>\n

This year luxury items like pillows and pictures have been axed<\/a> from <\/em>I’m A Celebrity… Get Me Out Of Here!<\/em> <\/a>and instead, the stars have to take on Bushtucker-like challenges for the chance to win a framed photo of their loved ones.<\/p>\n

The first of these challenges took place on day three, when Lisa Riley<\/a>, Jack Osbourne<\/a>, Shona McGarty<\/a> and Eddie Kadi <\/a>all had to work together to match images in dark critter-filled bunkers.<\/p>\n

Shona and Jack were in one room facing a wall of framed images while their arms were trapped in bug-filled boxes. They had to describe the images to Lisa and Eddie who had to rake through wads of pictures to find the matching images. <\/p>\n

While they succeeded, which made for a heart felt moment as some of their campmates got to receive their chosen photos, viewers of the show believe the images used in the challenge were AI-generated and they aren’t happy about it.<\/p>\n

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\n Jack and Shona has their arms trapped in boxes filled with bugs.
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\nITV<\/p>\n

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While artificial intelligence is being accepted more widely, for instance the latest Coca Cola ad which was 100% AI-generated, there is a lot of push back against it. <\/p>\n

People have argued that the use of AI will put people’s jobs at risk, in particular artists who could loose out on jobs to generative AI. <\/p>\n

One of the images viewers think was AI on I’m A Celeb was a cobweb filled room with birthday balloons and a cake. Taking to X, one viewer said: “Considering the amount of money that goes into trials, you think they would hire artists rather than using this ai slop.”<\/p>\n

Another wrote: “I’m a celeb using ai generated photos can we be so serious you have the budget to hire a photographer or artist.”<\/p>\n

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The upset has even been shown on TikTok<\/a>, where one user said: “ITV using AI imagery for I’m A Celeb has sent me over the edge.”<\/p>\n

Another said: “I’m A Celeb using ai generated images?? couldn’t afford artists with their massive budget?”<\/p>\n

Until ITV address this, we can’t know if AI was used for sure but according to Lad Bible<\/a>, they declined to comment on the matter. <\/p>\n

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im a celeb using ai is extremely disappointing<\/p>\n

\u2014 jazz (@JazminAnscomb) November 18, 2025<\/a><\/p><\/blockquote>\n<\/div>\n

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Is\u2026.i\u2019m a celeb\u2026using AI images\u2026. \ud83e\udee0<\/p>\n

\u2014 Megs \u269e\u2022\u269f || phlanet meg \ud83e\ude90 (@Normanthephish) November 18, 2025<\/a><\/p><\/blockquote>\n<\/div>\n

What do you think? Are you pro-generative AI or against it?<\/p>\n

Listen live to Capital, and catch up on any shows you missed, on Global Player.<\/span><\/a><\/h2>\n<\/div>\n