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AEG Presents<\/a> UK<\/strong> has formally opened the booking diary for its new 3,800-capacity music and events venue at Olympia London<\/strong>, unveiling British Airways ARC<\/strong> as the venue\u2019s official name.<\/p>\n The purpose-built space, situated above Olympia\u2019s west exhibition hall, is scheduled to open in 2026 and will be operated by AEG Presents UK<\/strong>. The company confirmed Thursday (November 20) that British Airways<\/strong> will serve as naming-rights partner.<\/p>\n Fans can register for updates, including initial show announcements, via britishairwaysarc.co.uk<\/a> and follow the venue on social media platforms.<\/p>\n The launch of British Airways ARC<\/strong> forms part of Olympia London\u2019s ongoing \u00a31.3 billion regeneration project, which will also include a new 1,575-seat theatre, two hotels, 30 food and beverage outlets and 550,000 sq. ft. of office space.<\/p>\n Originally opened nearly 140 years ago, Olympia holds a long history of hosting major events and exhibitions, including performances by Jimi Hendrix, The Cure, Rod Stewart, Primal Scream <\/strong>and The Chemical Brothers.<\/strong><\/p>\n \u201cOlympia is a place that has an incredible musical history which we want to honour whilst creating a venue that is thoroughly modern with world class facilities for artists and fans alike.\u201d<\/p>\n Andrew Spencer, COO of AEG Presents Europe<\/span><\/p>\n<\/blockquote>\n AEG<\/strong> says the new venue aims to revive Olympia\u2019s live-music heritage while offering modern production capabilities and bringing major concerts and events back to this part of London.<\/p>\n British Airways ARC<\/strong> joins AEG Presents UK\u2019s<\/strong> expanding roster of venues, which includes indigo at The O2, Eventim<\/a> Apollo, Watford Colosseum <\/strong>and University of Wolverhampton at The Halls<\/strong>. AXS<\/a><\/strong>, which is part of AEG<\/strong>, will act as the venue\u2019s ticketing partner.<\/p>\n Andrew Spencer<\/strong>,<\/a> COO of AEG Presents Europe<\/strong>, said the diary opening represents \u201ca pivotal moment\u201d in bringing the project to completion.<\/p>\n Spencer said: \u201cThis is a pivotal moment as we open the diary for bookings and reveal the name of British Airways ARC. We\u2019re delighted to be working with BA and as we take the next step towards opening all the teams are very excited. Olympia is a place that has an incredible musical history which we want to honour whilst creating a venue that is thoroughly modern with world class facilities for artists and fans alike.\u201d<\/p>\n British Airways<\/strong> Chief Customer Officer Calum Laming<\/strong> added that the partnership aligns with the airline\u2019s efforts to support creative sectors in London and provide \u201cunique experiences for audiences.\u201d<\/p>\n \u201cTogether with AEG Presents UK, not only are we creating unique experiences for audiences, we\u2019re also helping shine a spotlight on the next generation of talent.\u201d<\/p>\n<\/blockquote>\n Added Laming: <\/strong>\u201cWe\u2019re incredibly proud to champion British Originality in everything we do, so we\u2019re thrilled to be building on our further support for the arts and culture scene on our doorstep here in our hometown, London.\u201d<\/p>\n \u201cTogether with AEG Presents UK, not only are we creating unique experiences for audiences, we\u2019re also helping shine a spotlight on the next generation of talent. As the flag carrier for the UK, it\u2019s important to us that we represent modern Britain at home and all around the world, and we\u2019re so excited to be a part of Olympia to showcase the very best homegrown and international entertainment.\u201d<\/p>\n The addition of British Airways ARC<\/strong> comes as AEG<\/strong> continues to expand its global footprint. Last month, its ticketing arm AXS<\/strong> formed a joint venture with Japan\u2019s Lawson Entertainment<\/strong><\/a> and agreed to take a majority stake in Singapore-based SISTIC<\/a>Music Business Worldwide<\/span><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" AEG Presents UK has formally opened the booking diary for its new 3,800-capacity music and events venue at Olympia London, unveiling British Airways ARC as the venue\u2019s official name. The purpose-built space, situated above Olympia\u2019s west exhibition hall, is scheduled to open in 2026 and will be operated by AEG Presents UK. The company confirmed […]<\/p>\n","protected":false},"author":2,"featured_media":2169426,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2169425","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/AEG-Presents-unveils-new-3800-cap-venue-at-Olympia-London-the.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2169425","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2169425"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2169425\/revisions"}],"predecessor-version":[{"id":2169427,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2169425\/revisions\/2169427"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2169426"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2169425"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2169425"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2169425"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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