{"id":2171566,"date":"2025-11-22T01:16:10","date_gmt":"2025-11-22T01:16:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2171566"},"modified":"2025-11-22T01:16:10","modified_gmt":"2025-11-22T01:16:10","slug":"yungblud-joins-thr-frost-school-of-music-for-future-of-music-event","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/yungblud-joins-thr-frost-school-of-music-for-future-of-music-event\/","title":{"rendered":"Yungblud Joins THR, Frost School of Music for Future of Music Event"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/music\/\" id=\"auto-tag_music_1\" data-tag=\"music\">Music<\/a> industry professionals joined <em>The Hollywood Reporter<\/em> and the University of Miami\u2019s Frost School of Music to look ahead as they co-hosted the inaugural Future of Music event on Thursday night.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tYungblud, who was recently nominated for three <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/grammys\/\" id=\"auto-tag_grammys_1\" data-tag=\"grammys\">Grammys<\/a>, was the evening\u2019s keynote guest, speaking in conversation with <em>THR<\/em> music editor <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/author\/ethan-millman\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ethan Millman<\/a> about the resurgence in the popularity of <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/t\/rock-music\/\" id=\"auto-tag_rock-music_1\" data-tag=\"rock-music\">rock music<\/a>. The 28-year-old rocker had the crowd the laughing and cheering along.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tMyman Greenspan Fineman Fox Rosenberg &amp; Light partner Audrey Benoualid, Frost School of Music\u2019s vice dean and chair of the music industry department Serona Elton, Range Music managing partner Evan Winiker, Isabel Quinteros, svp of marketing industry relations at Jen AI, and songwriter and producer Roahn Hylton also took part, speaking on the Future of Music panel.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe group dove into the realities of artificial intelligence in the music industry and what the landscape might look like in the future; how far away the industry is from a monetization model in the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/ai-artist-pay-streaming-music-poll-america-survey-1236428233\/\" target=\"_blank\" rel=\"noreferrer noopener\">age of AI music<\/a> was a hot-button topic during the panel. Quinteros brought up Suno, the AI music platform, having recently raised $250 million in funding, and that she believes private equity firms will soon join the conversation.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cOver $20 billion has been poured into music acquisition over the last six years. Private equity now owns a lot of the music catalogs that are trained on,\u201d she said. \u201cI think that depending on where we land here over the next year or so, I can see people like BlackRock and other big private equity firms that are going to come in and get in the fight, because now they have skin in the game.\u201d<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:3000px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((2000\/3000)*100%);\">\n<p>\t\t\t\t\t\t<\/p><\/div><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">Shelly Berg, Audrey Benoualid, Evan Winiker, Isabel Quinteros Annous, Serona Elton, Roahn Hylton and Ethan Millman.<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">JC Olivera<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe big question for the gathered industry execs was whether AI will lead to a better or worse music industry in the next few years. The entire panel seemed optimistic about the future. \u201cI think we\u2019ll start seeing all the tools become licensed and we\u2019ll be talking more about how the monetization\u2019s going to work, as opposed to if that\u2019s what\u2019s going to happen,\u201d Elton said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tLater, Yungblud brought his signature high-energy approach to speaking about rock and its place in the future of music. The 28-year-old singer has had a banner year that\u2019s resulted in <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/music\/music-news\/2026-grammys-nominations-list-1236420562\/\" target=\"_blank\" rel=\"noreferrer noopener\">three Grammy nominations<\/a> including best rock album, best rock song and best rock performance. \u201cI was at that point in my life [where] I was so tired of trying to be just a little bit less of what I am,\u201d <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.hollywoodreporter.com\/music\/music-news\/yungblud-are-you-ready-boy-documentary-1236310823\/\" target=\"_blank\" rel=\"noreferrer noopener\">the rocker<\/a> said. \u201cI made [latest album <em>Idols<\/em>], and it could have gone fucking pear shaped, but it fucking didn\u2019t.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tHe stressed that he wanted to make a classic rock album in the modern age, and the reasoning for leaning fully into rock, as Yungblud explained it, was pretty simple. \u201cI didn\u2019t like the sound of my third record. I thought it was like diluted fucking [soda],\u201d he told the crowd, met with laughs for his frankness.<\/p>\n<div class=\"post-content-image \/\/  \">\n<figure class=\"o-figure   size-large alignnone lrv-u-max-width-100p\" style=\"width:3000px\">\n<div class=\"c-lazy-image  \">\n<div class=\"lrv-a-crop-16x9\" style=\"padding-bottom:calc((2400\/3000)*100%);\">\n<p>\t\t\t\t\t\t<img class=\"c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto\" src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/themes\/vip\/pmc-hollywoodreporter-2021\/assets\/public\/lazyload-fallback.gif\" data-lazy-src=\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/11\/RP_A0662-099.jpg?w=3000\" alt=\"\" data-lazy-srcset=\"\" data-lazy-sizes=\"\" height=\"2400\" width=\"3000\" decoding=\"async\"\/><\/p><\/div><\/div><figcaption class=\"c-figcaption  lrv-u-padding-tb-025\">\n<p>\t\t\t\t\t<span class=\"a-font-secondary-s lrv-u-margin-r-025\">Yungblud<\/span><\/p>\n<p>\t\t\t\t\t\t\t\t\t<cite class=\"a-font-accent-uppercase-xs lrv-u-color-grey-dark\">JC Olivera<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tIn terms of the resurgence of rock music\u2019s mainstream popularity, Yungblud pointed to several factors on why he felt things were going that way. \u201cWe always, as a group, go like, \u2018Who\u2019s going to save rock and roll?\u2019 We always kind of pinpoint it\u2019s going to be one person,\u201d he said.<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\t\u201cThe reality of the situation is every time it has reared its head again and dominated or kicked the mainstream\u2019s ass, it\u2019s always been when it\u2019s spherical. It\u2019s multiple scenes going on at once, and it\u2019s multiple scenes being highlighted by the freedom of the internet,\u201d he continued. \u201cI think with rock music, it\u2019s not going to be one person.\u201d<\/p>\n<p class=\"paragraph larva \/\/  a-font-body-m     \">\n\tThe singer also lamented on the fact that historically, the media part of rock music has made people become in competition with one another, as opposed open to collaborating or touring with acts they enjoy. He noted that the genre hasn\u2019t been as open to admitting when they\u2019re taking inspiration from music they love, citing hip-hop and rap as genres that have succeed in that way.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.hollywoodreporter.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Music industry professionals joined The Hollywood Reporter and the University of Miami\u2019s Frost School of Music to look ahead as they co-hosted the inaugural Future of Music event on Thursday night. Yungblud, who was recently nominated for three Grammys, was the evening\u2019s keynote guest, speaking in conversation with THR music editor Ethan Millman about the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2171569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[22034,350406,21800,22366],"class_list":["post-2171566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-events","tag-grammys","tag-music","tag-rock-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Yungblud-Joins-THR-Frost-School-of-Music-for-Future-of-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2171566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2171566"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2171566\/revisions"}],"predecessor-version":[{"id":2171571,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2171566\/revisions\/2171571"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2171569"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2171566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2171566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2171566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}