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Eminem is partnering with his hometown football team and is releasing an exclusive line of merch through a collaboration with the Detroit Lions<\/a>, which will become available Wednesday.<\/p>\n The partnership was announced by Eminem on Thursday and details were unveiled on Saturday. It includes several hoodies and a series of T-shirts, both long sleeve and short sleeve, according to mock-ups released online.<\/p>\n Some of the merchandise features the phrase “From 8 Mile to the Lions Den,” and some of the shirts feature a Shady hockey mask underneath a Lions helmet, with “all grit” in graffiti font spelled out on the back, along with the numbers 313. There’s also a shirt featuring a profile shot of a man’s head with a Lions hoodie over top a Lions helmet.<\/p>\n The line will be available at Lions Supply, inside Ford Field near the Gate A entrance, from 10 a.m. to 2 p.m. Wednesday, from 10:30 a.m. to 4 p.m. Thursday and from 10 am. to 7:30 p.m. Friday, while supplies last. Fans will need a game ticket to enter the store on Thursday, when the Lions play the Green Bay Packers at the Lions’ annual Thanksgiving day game.<\/p>\n The merch will also be available at The Trailer, Eminem’s merch store inside Union Assembly and upstairs from his Mom’s Spaghetti window, from 4-10 p.m. Wednesday and from 4-11 p.m. Friday. Union Assembly is at 2131 Woodward Ave., in between the Fillmore Detroit and the Fox Theatre.<\/p>\n Can’t make it in person? The merch will also be available online at shop.detroitlions.com<\/a> and shop.eminem.com<\/a>, beginning at 10 a.m. Wednesday.<\/p>\n The collaboration follows the announcement that Eminem and his manager, Paul Rosenberg, are executive producing the Lions’ Thanksgiving halftime show through 2027<\/a>.<\/p>\n Jack White \u2014 who joined Eminem as a member of the Rock and Roll Hall of Fame when he was inducted into the Rock Hall earlier this month<\/a>, along with his White Stripes partner Meg White \u2014 will headline Thursday’s halftime show<\/a>.<\/p>\n agraham@detroitnews.com<\/em><\/p>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.detroitnews.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" T-shirts and hoodies will be available this week. Eminem is partnering with his hometown football team and is releasing an exclusive line of merch through a collaboration with the Detroit Lions, which will become available Wednesday. The partnership was announced by Eminem on Thursday and details were unveiled on Saturday. It includes several hoodies and […]<\/p>\n","protected":false},"author":2,"featured_media":2173091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[39915,306671,36149,417844,22220,353419,353421,21751,239390,23427,345887,6297,21961,21741,381339,24362,417843,21944,334347,314799,361755,21739,298114,389661,406091,211924,21738,239343,239453,52779,21848,417845,352996,35643,347355,239344,100640,239391,316491],"class_list":["post-2173090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-affiliate","tag-american","tag-american-football","tag-apparel","tag-arts","tag-breaking","tag-breaking-news-social","tag-celebrities","tag-celebrities-u0026-entertainment-news","tag-detroit","tag-detroit-lions","tag-eamotion","tag-eminem","tag-entertainment","tag-fan","tag-football","tag-gear","tag-hip-hop","tag-jack","tag-jack-white","tag-lions","tag-local","tag-local-affiliate-arts-u0026-entertainment","tag-meg","tag-meg-white","tag-neutral","tag-news","tag-overall","tag-overall-neutral","tag-social","tag-sports","tag-sports-fan-gear-u0026-apparel","tag-stripes","tag-the","tag-the-white-stripes","tag-u0026","tag-urban","tag-urban-u0026-hip-hop","tag-white"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/See-details-on-how-to-buy.webp","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173090","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2173090"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173090\/revisions"}],"predecessor-version":[{"id":2173092,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173090\/revisions\/2173092"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2173091"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2173090"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2173090"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2173090"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nT-shirts and hoodies will be available this week.<\/h2>\n<\/p>\n