{"id":2173505,"date":"2025-11-23T15:52:04","date_gmt":"2025-11-23T15:52:04","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2173505"},"modified":"2025-11-23T15:52:04","modified_gmt":"2025-11-23T15:52:04","slug":"step-inside-the-sound-with-sonos-and-masegos-unhinged","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/step-inside-the-sound-with-sonos-and-masegos-unhinged\/","title":{"rendered":"Step Inside the Sound with Sonos and Masego\u2019s \u201cUnhinged\u201d"},"content":{"rendered":"<p><\/p>\n<div data-article-body=\"true\">\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Masego was made for this. His name, meaning blessing in Tswana, feels prophetic: a reflection of how his music uplifts, connects, and transforms any space it fills. Step into his world, and you\u2019re not just hearing sound. You\u2019re living in it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">On layered Moroccan rugs beneath the glow of amber light and surrounded by Sonos speakers, Masego leads the Nu Deco Ensemble through a live take of his new single \u201cUnhinged.\u201d The scene reflects what Sonos makes possible \u2014 sound so rich, detailed, and dimensional you can feel every instrument: the surging saxophone, the steady percussion, the swelling strings, and the electric guitar that tops it off with a tinge of attitude. Every note, every vibration, feels close enough to touch.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>More from Rolling Stone<\/strong><\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sonos.com\/shop\/rolling-stone?utm_source=rollingstone&amp;utm_medium=article&amp;utm_campaign=masego\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:SHOP THE SHOOT;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"> SHOP THE SHOOT<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It\u2019s a fitting collaboration between an artist who chases feeling and a brand that builds a sound system designed to deliver it.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Born in Jamaica, raised in Virginia, and shaped by travels across continents, Masego, n\u00e9e Micah Davis, has always been drawn to sound as an experience. A self-taught multi-instrumentalist and creator of \u201cTrap House Jazz,\u201d his sound fuses jazz\u2019s improvisation with hip-hop\u2019s edge and house\u2019s pulse. His breakout hit, \u201cTadow,\u201d introduced the world to that fusion, a burst of pure spontaneity that captured what he calls \u201cchasing a feeling.\u201d<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"960\" height=\"686\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/lihKEj6mJrwMZBXEEpY6kA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY4NjtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/rollingstone.com\/ec4ea8e6cb25396d638f08e67e65ca58\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">\u201cI just want to hear that a person made this,\u201d he says of his music. \u201cI want to hear that it\u2019s real and that it has emotion.\u201d It\u2019s the same principle that drives Sonos: creating sound that doesn\u2019t merely fill a room but transforms it. Together, Masego and Sonos dissolve the boundary between performance and presence, between listening and feeling.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">And that desire to blur the lines, to understand a sensation through sound is exactly how \u201cUnhinged\u201d came to be. Written during a particularly low point, the song was born at sunset in the backyard of a North Hollywood home, where Masego invited musicians to play, to jam, to feel better. \u201cWe all gathered, and I just started freestyling,\u201d he says.\u201c [Some people were] playing some trumpets, [some were] handling the percussion, there\u2019s laughter going on, and as the night went on, we started to craft what was inside of our minds and our bodies.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">To celebrate Masego\u2019s first solo release since 2023, Sonos and Rolling Stone tapped the genre-bending artist for the first episode of our three-part series, \u201cSound Conductors\u201d, a boundary-pushing project that places influential artists and producers at the helm of a live orchestra. Together, we explore how music becomes more than sound when it\u2019s deeply felt and beautifully heard. Because with Sonos, every sound tells a story.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/zndDkA3eTyhnaRmQeCBiMA--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/rollingstone.com\/41e2cf4fb706460ad764797b6a4e45b9\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">We paired Masego with a familiar friend, Miami\u2019s Nu Deco Ensemble, with the genre-defying collaboration between the two a nod to Sonos\u2019 ability to bring worlds together \u2013 one room, one rhythm at a time. \u201cThe approach [for \u201cUnhinged\u201d] was to honor what existed and then build around it in a way that felt authentic to both his voice and ours,\u201d says Sam Hyken, CEO, Artistic Director and Co-founder of Nu Deco. He goes on to detail the structure he created for their sonic connection. \u201cI enhanced the original structure and added new orchestral elements \u2014 a trumpet solo, expanded string writing, and additional rhythmic layers \u2014 to give it that Nu Deco signature while still keeping the spirit of the original at the center. The result was a beautiful reflection of how naturally our worlds blend together.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Masego often describes himself as a \u201cliving mural,\u201d a constantly evolving canvas that others can add to. Collaboration, to him, isn\u2019t just about sharing a track. It\u2019s about conducting a shared, transformative experience. \u201cI think conducting is really about leading and guiding,\u201d he says. \u201cI think a conductor can lead you to all of your potential and your talent.\u201d<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"960\" height=\"1439\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/pkPkPOXdRFL6EpD.aORi2Q--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTE0Mzk7Y2Y9d2VicA--\/https:\/\/media.zenfs.com\/en\/rollingstone.com\/18ef768e13b0251fbfe67342b400fdef\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.sonos.com\/shop\/era-300?utm_source=rollingstone&amp;utm_medium=article&amp;utm_campaign=masego\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:BUY ERA 300;elm:context_link;itc:0;sec:content-canvas\" class=\"link \"> BUY ERA 300<\/a><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">For Masego, the experience is more than musical evolution. It\u2019s sonic immersion. On set, his Sonos Era 300 speakers and Sub 4 become his vehicle for transporting him back into the bittersweet memories that made \u201cUnhinged.\u201d\u201cI like to immerse myself in sound, literally surround myself with speakers,\u201d he says.\u201cWith Sonos, I can really hear the craft in a song. You hear the bass, the layers, the textures. You hear what you missed before. You hear the journey.\u201d<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">It\u2019s fitting for an artist who sees music as both agency and space. \u201cI think it\u2019s important to orchestrate your own sound,\u201d he says. \u201cIt\u2019s nice to have something where you make the rules.\u201d Creativity is the ultimate freedom for Masego, and the ability to conduct your own personal experience sits at the heart of his partnership with Sonos.<\/p>\n<figure class=\"relative mb-4\">\n<div class=\"relative\"><img alt=\"\" loading=\"lazy\" width=\"960\" height=\"640\" decoding=\"async\" data-nimg=\"1\" class=\"rounded-lg\" style=\"color:transparent\" src=\"https:\/\/s.yimg.com\/ny\/api\/res\/1.2\/1ylbNJGWjUM2Tp2yGzfwRg--\/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTY0MDtjZj13ZWJw\/https:\/\/media.zenfs.com\/en\/rollingstone.com\/a17f17ec4686d7fae4f59f5faf0cebae\"\/><button aria-label=\"View larger image\" class=\"group absolute bottom-3 right-3 size-10 md:size-[50px] lg:inset-0 lg:size-full lg:bg-transparent\" data-ylk=\"elm:expand;itc:1;sec:image-lightbox;slk:lightbox-open;\"><span class=\"absolute bottom-0 right-0 rounded-full bg-white p-3 opacity-100 shadow-elevation-3 transition-opacity duration-300 group-hover:block group-hover:opacity-100 md:p-[17px] lg:bottom-6 lg:right-6 lg:bg-white\/90 lg:p-5 lg:opacity-0 lg:shadow-none\"><svg viewbox=\"0 0 22 22\" aria-hidden=\"true\" class=\"size-4 lg:size-6\" width=\"22\" height=\"22\"><path d=\"M12.372.92c0-.506.41-.916.915-.916L21 0l-.004 7.712a.917.917 0 0 1-1.832 0V3.183l-6.827 6.828-1.349-1.348 6.828-6.828h-4.529a.915.915 0 0 1-.915-.915M1.835 17.816l6.828-6.828 1.349 1.349-6.829 6.827h4.529a.915.915 0 0 1 0 1.831L0 21l.004-7.713a.916.916 0 0 1 1.831 0z\"\/><\/svg><\/span><\/button><dialog aria-label=\"Modal Dialog\" aria-modal=\"true\" class=\"fixed inset-0 z-4 size-full max-h-none max-w-none bg-white hidden\"\/><\/div>\n<\/figure>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Whether it\u2019s the joy of a backyard jam\u2019s laughter or the warmth of a string section unlocking an old memory, Masego\u2019s pursuit remains simple: to feel something and make others feel it, too. \u201cThe purpose of a melody,\u201d Masego says, \u201cis to serve as a universal language.\u201d With Sonos, that purpose is amplified. Music becomes more than something you listen to. It becomes a way to translate your sense of wonder. A passage to new worlds. A system of your own conducting.<\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\"><strong>Best of Rolling Stone<\/strong><\/p>\n<p class=\"mb-4 text-lg md:leading-8 break-words\">Sign up for <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/cloud.email.rollingstone.com\/signup\/\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:RollingStone's Newsletter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">RollingStone&#8217;s Newsletter<\/a>. For the latest news, follow us on <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/31XsHSx\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Facebook;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Facebook<\/a>, <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/2TkcoeG\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Twitter;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Twitter<\/a>, and <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/bit.ly\/2TntOHq\" rel=\"nofollow noopener\" target=\"_blank\" data-ylk=\"slk:Instagram;elm:context_link;itc:0;sec:content-canvas\" class=\"link \">Instagram<\/a>.<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Masego was made for this. His name, meaning blessing in Tswana, feels prophetic: a reflection of how his music uplifts, connects, and transforms any space it fills. Step into his world, and you\u2019re not just hearing sound. You\u2019re living in it. On layered Moroccan rugs beneath the glow of amber light and surrounded by Sonos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2173506,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[413322,348740,314737],"class_list":["post-2173505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-masego","tag-photo-credit","tag-rolling-stone"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Step-Inside-the-Sound-with-Sonos-and-Masegos-Unhinged.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2173505"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173505\/revisions"}],"predecessor-version":[{"id":2173507,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173505\/revisions\/2173507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2173506"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2173505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2173505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2173505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}