{"id":2173666,"date":"2025-11-23T18:41:10","date_gmt":"2025-11-23T18:41:10","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2173666"},"modified":"2025-11-23T18:41:10","modified_gmt":"2025-11-23T18:41:10","slug":"wicked-for-good-flies-to-the-top-of-the-box-office","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/wicked-for-good-flies-to-the-top-of-the-box-office\/","title":{"rendered":"‘Wicked: For Good’ flies to the top of the box office"},"content":{"rendered":"

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Elphaba and Glinda have changed the box office, at least for this weekend.<\/p>\n

\u201cWicked: For Good\u201d \u2014 the conclusion to Universal Pictures\u2019 two-part film franchise \u2014 hauled in an estimated $150 million in the U.S. and Canada this weekend, marking the second-highest domestic opening this year, trailing only blockbuster hit \u201cA Minecraft Movie.\u201d Globally, the film grossed about $226 million.<\/p>\n

The opening weekend audience for \u201cWicked: For Good\u201d skewed even more female (69%) than the first film, which counted 61% of its viewers as women, according to data from EntTelligence.<\/p>\n

Lionsgate\u2019s \u201cNow You See Me: Now You Don\u2019t\u201d came in a distant second at the domestic box office with $9.1 million. The third installment of the illusionist franchise has now brought in a cumulative $36.8 million in the U.S. and Canada and a total of $109.4 million globally across its two weekends.<\/p>\n

Disney\u2019s 20th Century Studios\u2019 \u201cPredator: Badlands,\u201d Paramount Pictures\u2019 \u201cThe Running Man\u201d and \u201cRental Family\u201d from Searchlight Pictures rounded out this weekend\u2019s top five.<\/p>\n

The Cynthia Erivo and Ariana Grande-led film was bolstered by a massive marketing push<\/a> that began early last year before the first \u201cWicked\u201d movie debuted. Though the films are based on the hit Broadway play, Universal wanted to expand awareness of the story to markets that had been less exposed to the theatrical show.<\/p>\n

As a result, the franchise has partnered with more than 100 brands, including toy companies like Lego and Mattel as well as more unexpected firms such as household goods giant P&G and online Asian supermarket Weee!, where director Jon M. Chu serves as chief creative officer.<\/p>\n

The film\u2019s opening weekend success also points to a demand for female-focused franchises.<\/p>\n

After 2023\u2019s \u201cBarbie\u201d grossed $1.4 billion at the global box office, there were countless calls for more films geared toward women<\/a>. But this year, many of the big-budget movies were male-leaning, and the narrower returns at the box office have prompted questions about whether films were reaching all possible demographics.<\/p>\n

\u201cWomen continue to be a really underserved audience,\u201d said Shawn Robbins, director of movie analytics at Fandango and founder of the website Box Office Theory. \u201cIn terms of large blockbusters, it\u2019s been a minute since there\u2019s been a female-skewing movie on the scale of \u2018Wicked\u2019 or \u2018Lilo & Stitch.\u2019\u201d<\/p>\n<\/p><\/div>\n

\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n

\u2018 Some details of this article were extracted from the following source www.latimes.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Elphaba and Glinda have changed the box office, at least for this weekend. \u201cWicked: For Good\u201d \u2014 the conclusion to Universal Pictures\u2019 two-part film franchise \u2014 hauled in an estimated $150 million in the U.S. and Canada this weekend, marking the second-highest domestic opening this year, trailing only blockbuster hit \u201cA Minecraft Movie.\u201d Globally, the […]<\/p>\n","protected":false},"author":2,"featured_media":2173667,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2173666","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Wicked-For-Good-flies-to-the-top-of-the-box.com2F7b2F5c2F788bba3041989dc4d2397a74.jpeg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173666","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2173666"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173666\/revisions"}],"predecessor-version":[{"id":2173668,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2173666\/revisions\/2173668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2173667"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2173666"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2173666"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2173666"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}