{"id":2175100,"date":"2025-11-24T16:11:55","date_gmt":"2025-11-24T16:11:55","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2175100"},"modified":"2025-11-24T16:11:55","modified_gmt":"2025-11-24T16:11:55","slug":"ne-yo-mc-jin-sonu-nigam-launch-new-label-aimed-at-asian-music-market","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/ne-yo-mc-jin-sonu-nigam-launch-new-label-aimed-at-asian-music-market\/","title":{"rendered":"Ne-Yo, MC Jin, Sonu Nigam Launch New Label Aimed At Asian Music Market"},"content":{"rendered":"<p><\/p>\n<div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/artist\/ne-yo\/\">Ne-Yo<\/a>, <strong>MC Jin<\/strong>, Indian singer and actor <strong>Sonu Nigam<\/strong> and former Warner Music Asia co-president <strong>Jonathan Serbin<\/strong> have unveiled a new record label, Pacific Music Group, that will focus on talent from across the Asian continent, the group announced today (Nov. 24). Pacific, which will be based in Hong Kong, will aim to both promote local talent globally and serve as a hub for international artists who want to create a footprint in the region.<\/p>\n<div class=\"injected-related-story \/\/ lrv-u-align-items-center u-align-items-flex-start@mobile-max  lrv-u-background-color-grey-lightest  lrv-u-flex lrv-u-flex-direction-column@mobile-max u-width-710@desktop lrv-u-margin-lr-auto lrv-u-margin-tb-1 u-margin-b-250@mobile-max u-margin-t-275@mobile-max u-margin-t-250@desktop u-margin-b-250@desktop u-margin-lr-n1@mobile-max lrv-u-border-b-1 lrv-u-border-color-brand-secondary-dark lrv-u-border-t-1 lrv-u-padding-tb-1  lrv-u-padding-tb-1@mobile-max lrv-u-padding-r-1@mobile-max lrv-u-padding-l-00@mobile-max u-grid-gap-18@desktop u-grid-gap-0@mobile-max\">\n<h3 id=\"title-of-a-story\" class=\"c-title  a-article-related-module-title a-article-related-module-title--color-brand-primary a-font-accent-xl u-font-weight-800 u-letter-spacing-0179 u-line-height-normal lrv-u-color-grey-dark bb-pro-related-stories-label lrv-u-text-transform-uppercase\">\n<p>\t\t\t\t\tRelated\t\t<\/p>\n<\/h3>\n<div class=\"injected-related-story-wrapper lrv-u-flex lrv-u-justify-content-space-between  a-children-border-vertical a-children-border--grey a-children-border-width-050\">\n<div class=\"o-card  lrv-u-width-100p\">\n<div class=\"o-card__image-wrap lrv-u-flex-shrink-0 u-width-191 u-width-150@mobile-max\">\n<div class=\"c-lazy-image   lrv-u-margin-b-00@mobile-max u-width-130px@mobile-max lrv-u-margin-b-00@mobile-max\">\n\t\t\t<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.billboard.com\/music\/features\/88rising-founders-asian-artists-coachella-interview-1235665075\/\" class=\"c-lazy-image__link lrv-a-unstyle-link\"><\/p>\n<div class=\"a-crop-6x4 a-crop-3x2@mobile-max\">\n<p>\t\t\t\t\t\t<\/p><\/div>\n<p>\t\t\t<\/a>\n\t<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tThe three artists will have A&amp;R input and serve as mentors to the label\u2019s talent. The label says it will include imprints focusing on pop, hip-hop, R&amp;B, electronic music and local genres.<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cLaunching Pacific Music Group isn\u2019t just a business move, it\u2019s a personal mission,\u201d Ne-Yo said in a statement announcing the label. \u201cAs an individual of Chinese descent, I\u2019m proud to use my resources to help discover and elevate the next generation of talented Pan-Asian superstars. I\u2019ve toured across Asia several times and witnessed the evolution of the music scene, so I\u2019m really excited to make history and bring the region\u2019s rich culture to the forefront of the global stage.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAsia has emerged as one of the most dynamic forces in the global music industry,\u201d added Serbin, who spent five years overseeing Warner\u2019s Asia operations, following five years as <em>Billboard<\/em>\u2019s head of Asia. \u201cWith half the world\u2019s population and three of the top 10 music markets, the region is primed to lead on the world stage. At the same time, rapidly growing markets like India, Indonesia, Vietnam and the Philippines offer immense potential. We believe the time is right for a music company born in Asia, but built with a global perspective from day one.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\tPacific\u2019s stated goal is to reflect the global music axis around the Pacific Ocean, in a similar way that Atlantic Records set out to do when it was founded decades ago. The label says it will announce its artists in the coming months and begin releasing music soon after.\u00a0<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cAsia is full of talent with unique stories, fresh styles and authentic messages waiting to be shared with the world,\u201d said MC Jin, who will oversee Pacific\u2019s hip-hop imprint, in a statement, adding that the genre helped him find his own voice as an artist and Chinese American. \u201cWith Pacific Music Group, these individuals will now have a chance to share their art rooted in creativity and culture in an impactful way.\u201d<\/p>\n<p class=\"paragraph larva \/\/ lrv-u-margin-lr-auto  lrv-a-font-body-m   \">\n\t\u201cIndia alone has 1.6 billion people, but Indian artists want to connect well beyond our borders,\u201d added Nigam. \u201cThe same is true across Asia. There is a hunger to grow globally and the potential to bring the richness of our cultures to the world. With Pacific Music Group, we\u2019re not just exporting talent, we\u2019re helping artists thrive both at home and abroad.\u201d<\/p>\n<\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.billboard.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ne-Yo, MC Jin, Indian singer and actor Sonu Nigam and former Warner Music Asia co-president Jonathan Serbin have unveiled a new record label, Pacific Music Group, that will focus on talent from across the Asian continent, the group announced today (Nov. 24). Pacific, which will be based in Hong Kong, will aim to both promote [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2175101,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[28008,24379],"class_list":["post-2175100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music","tag-asia","tag-international"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Ne-Yo-MC-Jin-Sonu-Nigam-Launch-New-Label-Aimed-At.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2175100","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2175100"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2175100\/revisions"}],"predecessor-version":[{"id":2175102,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2175100\/revisions\/2175102"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2175101"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2175100"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2175100"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2175100"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}