\n\u201cNE-YO, Sonu and MC Jin have all achieved long-standing global success, and they know exactly what it takes to build international music careers.\u201d<\/p>\n
Jonathan Serbin<\/span><\/p>\n<\/blockquote>\nAdded Serbin: \u201cWith half the world\u2019s population and three of the top ten music markets, the region is primed to lead on the world stage. At the same time, rapidly growing markets like India, Indonesia, Vietnam, and the Philippines offer immense potential. We believe the time is right for a music company born in Asia, but built with a global perspective from day one<\/p>\n
\u201cNE-YO, Sonu and MC Jin have all achieved long-standing global success, and they know exactly what it takes to build international music careers. I\u2019m honored to partner with these legends. Pacific Music Group artists will gain invaluable insight from their experience and vision.\u201d<\/p>\n
Pacific Music Group is launching with multiple \u201cgenre-spanning\u201d imprints, including pop, R&B, Hip-Hop, electronic, and \u201cregional Asian styles\u201d.<\/p>\n
NE-YO, Sonu Nigam, and MC Jin will provide A&R guidance and mentorship to the labels\u2019 artists, \u201cdrawing on decades of success as globally renowned performers and hitmakers,\u201d the company said on Monday.<\/p>\n
Jonathan Serbin, who helped drive Warner Music\u2019s expansion across Asia and launched its first dedicated K-Pop label, brings \u201cextensive regional expertise and a proven track record in artist development and strategic investment,\u201d the company added.<\/p>\n
He has served as Co-President of Warner Music Asia, overseeing 11 countries\/territories, regional growth, and launching the label\u2019s first dedicated K-Pop imprint.<\/p>\n
Serbin has signed and developed a diverse roster of emerging artists and superstars across genres such as pop, Hip-Hop, rap, and electronic music, including Lay Zhang, Elva Hsaio, Coco Lee, G.E.M., Eric Chou, Vava, Jam Hsiao, Jolin Tsai, and Fish Long.<\/p>\n
Pacific Music Group plans to unveil its debut artists in the coming months, with initial music releases scheduled for Fall 2025. The company will operate with offices and talent hubs across Asia.<\/p>\n
\n\u201cLaunching Pacific Music Group isn\u2019t just a business move, it\u2019s a personal mission.\u201d<\/p>\n
NE-YO<\/span><\/p>\n<\/blockquote>\n\u201cLaunching Pacific Music Group isn\u2019t just a business move, it\u2019s a personal mission,\u201d NE-YO said.<\/p>\n
\u201cAs an individual of Chinese descent, I\u2019m proud to use my resources to help discover and elevate the next generation of talented Pan-Asian superstars. I\u2019ve toured across Asia several times and witnessed the evolution of the music scene, so I\u2019m really excited to make history and bring the region\u2019s rich culture to the forefront of the global stage.\u201d<\/p>\n
\n\u201cWith Pacific Music Group, these individuals will now have a chance to share their art rooted in creativity and culture in an impactful way.\u201d<\/p>\n
MC Jin<\/span><\/p>\n<\/blockquote>\nMC Jin, who will head up Pacific Music Group\u2019s Hip-Hop imprint, added: \u201cThe influence of Hip Hop on a global scale is undeniable. For me, it provided a way to find my voice as an artist, explore my identity as a Chinese American and share my truth as a storyteller.<\/p>\n
\u201cAs a fan of the music and a student of the craft, I\u2019m looking forward to connecting with artists who are also on that\u00a0 journey. Asia is full of talent with unique stories, fresh styles and authentic messages waiting to be shared with the world. With Pacific Music Group, these individuals will now have a chance to share their art rooted in creativity and culture in an impactful way.\u201d<\/p>\n
\n\u201cWith Pacific Music Group, we\u2019re not just exporting talent, we\u2019re helping artists thrive both at home and abroad.\u201d<\/p>\n
Sonu Nigam<\/span><\/p>\n<\/blockquote>\nSonu Nigam added: \u201cIndia alone has 1.6 billion people, but Indian artists want to connect well beyond our borders. The same is true across Asia. There is a hunger to grow globally and the potential to bring the richness of our cultures to the world.<\/p>\n
\u201cWith Pacific Music Group, we\u2019re not just exporting talent, we\u2019re helping artists thrive both at home and abroad.\u201d<\/p>\n
\u00a0Music Business Worldwide<\/span><\/p>\n<\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source www.musicbusinessworldwide.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"A new Hong Kong-based entertainment company, Pacific Music Group,\u00a0has launched with a focus on Asia\u2019s music market. The founders behind the new entity include three-time Grammy Award-winning superstar NE\u2013YO, Indian music legend Sonu Nigam, and \u201cpioneering\u201d Chinese American rapper MC Jin, and veteran music executive Jonathan Serbin. Pacific Music Group said on Monday (November 24) […]<\/p>\n","protected":false},"author":2,"featured_media":2175177,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[],"class_list":["post-2175176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/NE-YO-Sonu-Nigam-MC-Jin-and-former-WMG-exec-Jonathan.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2175176","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2175176"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2175176\/revisions"}],"predecessor-version":[{"id":2175178,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2175176\/revisions\/2175178"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2175177"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2175176"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2175176"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2175176"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}