{"id":2177122,"date":"2025-11-25T23:47:27","date_gmt":"2025-11-25T23:47:27","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2177122"},"modified":"2025-11-25T23:47:27","modified_gmt":"2025-11-25T23:47:27","slug":"new-study-reveals-australians-love-discovering-new-music-spotify","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/new-study-reveals-australians-love-discovering-new-music-spotify\/","title":{"rendered":"New Study Reveals Australians Love Discovering New Music \u2014 Spotify"},"content":{"rendered":"<p><\/p>\n<div>\n<h2><b>The bottom line<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">On Spotify, the search function is just one discovery tool: Our in-app music guide, <\/span><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/newsroom.spotify.com\/2025-10-15\/dj-spanish-text-requests-update\/\"><span style=\"font-weight: 400;\">DJ<\/span><\/a><span style=\"font-weight: 400;\"> (\u201cHey DJ, play more Australian music\u201d), human-curated editorial lists, and personalized playlists are empowering listeners to control their discovery experience.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Australian listeners feel empowered and engaged, and they appreciate the variety and visibility of local music on streaming platforms.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Spotify is proud to support Australian music discovery and to continue innovating with new listener-led tools that help fans connect with new artists every day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe data tells a positive story: that 81% of listeners feel Australian music is visible, accessible, and easy to explore on streaming platforms,\u201d said <\/span><b>Alicia Sbrugnera<\/b><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">Spotify\u2019s Head of Music Development for Australia and New Zealand. <\/span><span style=\"font-weight: 400;\">\u201cWe know that when we support the discoverability of new music, we\u2019re supporting the entire Australian music ecosystem\u2014for artists, venues, labels, and fans\u2014and through this new research, fans have told us that it\u2019s working.\u201d<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><b>ARIA Awards winners and RADAR alumni <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/open.spotify.com\/artist\/3KrgUUwoRQ6OQp4IOmqnSF\">Teen Jesus and the Jean Teasers<\/a> said: <\/b><span style=\"font-weight: 400;\">\u201cFor Australian artists like us, discovery is the bridge between making music at home and connecting with audiences around the world. It\u2019s great to see that local listeners feel empowered to find new music\u2014it\u2019s that curiosity that helps our songs travel.\u201d<\/span><\/p>\n<p><b>The Push CEO Kate Duncan said:<\/b><span style=\"font-weight: 400;\"> \u201cWe have heard loud and clear that young audiences are actively looking to discover Australian music, and they\u2019re using platforms like Spotify to do it. This matters because visibility on streaming is often the first step for young audiences forming a lifelong connection to Australian music\u2014the moment where curiosity becomes connection, and connection becomes sustained engagement with homegrown artists.\u201d<\/span><\/p>\n<p><b>MGM Distribution Director Michael Chase said: <\/b><span style=\"font-weight: 400;\">\u201cThe findings in this report are really encouraging for Australian music. Discovery is happening everywhere\u2014at home and across global markets\u2014and it\u2019s great to see the data reflect that. Spotify\u2019s indie team, both globally and here in Australia, are genuine music lovers who consistently show up for artists. You can see that commitment in initiatives like Turn Up Aus, which put local talent at the center. Australian artists have always punched above their weight, and with 42% of local listeners actively seeking out independent or emerging acts, the opportunity for the indie sector is clearer than ever.\u201d<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Find your next favorite Australian artist on Spotify\u2019s Turn Up Aus playlist today.<\/span><\/i><\/p>\n<p><iframe title=\"Spotify Embed: Turn Up Aus\" style=\"border-radius: 12px\" width=\"100%\" height=\"352\" frameborder=\"0\" allowfullscreen=\"\" allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" loading=\"lazy\" src=\"https:\/\/open.spotify.com\/embed\/playlist\/37i9dQZF1DX4CLWFba8a7l?utm_source=oembed\"><\/iframe><\/p>\n<p><i><span style=\"font-weight: 400;\">*All figures, unless otherwise stated, are from YouGov Plc. The total sample size was 4,017 adults. Fieldwork was undertaken between July 22 and 31, 2025. The survey was carried out online. The figures have been weighted and are representative of all Australian adults who use online music streaming services (aged 18+).<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">**YouGov Profiles Australia 2025-08-03<br \/><\/span><\/i><i><span style=\"font-weight: 400;\">42% \u2013 Top 2 Box (Agree): Do you agree or disagree with the following statement? \u2013 I actively seek out independent or lesser-known films and music artists: n=30,561<\/span><\/i><\/p>\n<\/p><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source newsroom.spotify.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The bottom line On Spotify, the search function is just one discovery tool: Our in-app music guide, DJ (\u201cHey DJ, play more Australian music\u201d), human-curated editorial lists, and personalized playlists are empowering listeners to control their discovery experience.Australian listeners feel empowered and engaged, and they appreciate the variety and visibility of local music on streaming [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2177123,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2177122","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/New-Study-Reveals-Australians-Love-Discovering-New-Music-\u2014-Spotify.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2177122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2177122"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2177122\/revisions"}],"predecessor-version":[{"id":2177124,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2177122\/revisions\/2177124"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2177123"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2177122"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2177122"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2177122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}