<\/p>\n
On Tuesday, new Apogee owner Dirk Ulrich released a personal note, which reads as follows:<\/p>\n
“Dear Apogee Family!<\/p>\n
My name is\u00a0Dirk Ulrich, and as of\u00a0November 14th\u00a0I am honored to be the new owner of\u00a0Apogee\u00a0which some of you may have seen in our previous email or on our social media channels.<\/p>\n
Today I wanted to take a minute to introduce myself in a semi-formal way, and tell you a bit about myself and where I want to take the APOGEE team in the future, now that\u00a0Betty & Bob\u00a0have entrusted me with their lifetime achievement of the past 40 years. I am thankful for that amazing opportunity, and promise you \u2013 just as I have promised them that I am fully committed to Apogee’s legacy and reputation.<\/p>\n
We will continue to develop and offer the best-sounding audio tools that we can create.\u00a0And just like in the past, we won\u2019t cut corners in the future, whether that\u2019s hardware or software & plugins. In fact, we have new products & updates coming out starting January 2026.<\/p>\n
Many of you may know me as the founder of both,\u00a0PLUGIN ALLIANCE\u00a0and\u00a0BRAINWORX\u00a0(both of which I sold in 2021), or more recently, as the new owner for California based tube-audio specialist\u00a0MANLEY\u00a0(www.manley.com<\/a>). MANLEY & APOGEE have already begun working on mutual and\u00a0hybrid products that will highlight the best of what both companies have to offer. Both companies are now part of our new\u00a0www.rckfrc.com<\/a>\u00a0group, which I have funded privately. 100% no private equity or hedge-funds involved! Stay tuned.<\/p>\n Hardware and software development will take some time, and the team and I are committed to looking at every aspect of what makes Apogee desirable to you all, whether that\u2019s updates and improvements for apps, plugins or drivers, or new and improved hardware and features. We kindly ask for your patience as ownership transition and internal process changes in a 40 year old company take more than just a few days. We appreciate your understanding and support.<\/p>\n Compared to the big challenges, there are a few other things, like small improvements on our website and in our email system, that we are already working on and that we can\u00a0improve quickly. For example, since it just happens to be \u201cthe season\u201d for plugin sales (and since I initially earned my wings in this industry as \u201cthe plugin guy\u201d), we have decided to run our current and future plugin promotions in a more contemporary and streamlined way, effective this week.<\/p>\n Please make sure to check our upcoming emails in the next few days (starting tomorrow!), as we will send you some\u00a0email-exclusive voucher codes\u00a0through the end of the year. These promo codes will give you\u00a0instant access to non-public, additional (!) discounts\u00a0on our\u00a0APOGEE\u00a0and\u00a0BOB CLEARMOUNTAIN\u00a0plugins.<\/p>\n Lastly, I wanted to invite you to connect with me via social media, so here are my personal accounts in case you want to follow me in real-time and hear more about where\u00a0RCKFRC, APOGEE, MANLEY\u00a0and all of these ideas may be going. Please understand that I cannot answer every single private message on social media, but I do read every comment on my posts, and I am always happy to have a fun and respectful conversation about sound and technology.<\/p>\n