<\/p>\n
Championing the Next Era of Racquet Sports With a Global Icon<\/span><\/i><\/p>\n LAS VEGAS<\/span>, Nov. 25, 2025<\/span> \/CNW\/ – Agassi Sports Entertainment<\/a> (OTC Pink: AASP<\/a>) is pleased to announce it has entered into an advisory and brand partnership agreement with Stefanie\u00a0Graf,\u00a0the\u00a022-time\u00a0Grand Slam\u00a0tennis\u00a0champion and\u00a0the\u00a0wife\u00a0of\u00a0longtime significant shareholder and co-founder of Agassi Sports Entertainment, Andre Agassi.<\/p>\n In\u00a0her\u00a0role,\u00a0Ms.\u00a0Graf\u00a0will\u00a0serve as\u00a0a brand\u00a0partner\u00a0of\u00a0AASP\u00a0and\u00a0play\u00a0an\u00a0active\u00a0role\u00a0in\u00a0advising the company on strategic direction in the global racquet sport industry and promote the Agassi Sports Entertainment brand throughout the world. Ms. Graf will work with the company on events, branding opportunities, and technology, as well as allow ASE to use and market the iconic Graf name as determined in consultation with her.<\/p>\n Commenting on her role, Ms. Graf said, “Tennis has been a big part of my life, so the opportunity to grow racquet sports as a whole with Andre is very exciting. In the past few years, pickleball specifically has become such a fun way for me, Andre, and our family to stay fit, active,\u00a0and\u00a0competitive.\u00a0No\u00a0matter\u00a0one’s age\u00a0or\u00a0skill\u00a0level,\u00a0everyone can use pickleball to build confidence, friendships, and a lifelong love of being active.\u00a0Pickleball is\u00a0quickly\u00a0becoming accessible\u00a0in\u00a0the\u00a0U.S.,\u00a0but\u00a0there\u00a0is\u00a0a\u00a0significant\u00a0opportunity to expand globally, particularly in Europe and my home country of Germany, where interest and enthusiasm is growing. I’m very excited at the prospect of helping to further that growth.”<\/p>\n Commenting\u00a0for\u00a0Agassi\u00a0Sports\u00a0Entertainment,\u00a0Co-Founder\u00a0and\u00a0CEO\u00a0Ronald Boreta\u00a0stated,\u00a0“Our entire team is excited to be working with Stefanie Graf to grow and influence the racquet sport industry worldwide. Agassi Sports Entertainment intends to work with best-in-class brands and partners, and the success Ms. Graf has seen both on and off the court exemplifies these ideals. As a publicly traded company, we believe that this brand partnership accelerates our efforts to provide value to investors interested in participating in the rapidly growing global racquet sports industry.”<\/p>\n This announcement follows ASE’s recently disclosed multi-year partnership with IBM to develop an AI-powered digital platform for the global racquet sports community. Together, these initiatives reflect ASE’s commitment to combining world-class athletic insight with advanced technology to expand participation and create new opportunities across racquet sports.<\/p>\n<\/p><\/div>\n \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source finance.yahoo.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":" Championing the Next Era of Racquet Sports With a Global Icon LAS VEGAS, Nov. 25, 2025 \/CNW\/ – Agassi Sports Entertainment (OTC Pink: AASP) is pleased to announce it has entered into an advisory and brand partnership agreement with Stefanie\u00a0Graf,\u00a0the\u00a022-time\u00a0Grand Slam\u00a0tennis\u00a0champion and\u00a0the\u00a0wife\u00a0of\u00a0longtime significant shareholder and co-founder of Agassi Sports Entertainment, Andre Agassi. In\u00a0her\u00a0role,\u00a0Ms.\u00a0Graf\u00a0will\u00a0serve as\u00a0a brand\u00a0partner\u00a0of\u00a0AASP\u00a0and\u00a0play\u00a0an\u00a0active\u00a0role\u00a0in\u00a0advising […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25172],"tags":[347068,415676,308688,314882,419599],"class_list":["post-2179518","post","type-post","status-publish","format-standard","hentry","category-entertainment","tag-andre-agassi","tag-partnership-agreement","tag-racquet-sports","tag-sports-entertainment","tag-stefanie-graf"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2179518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2179518"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2179518\/revisions"}],"predecessor-version":[{"id":2179519,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2179518\/revisions\/2179519"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2179518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2179518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2179518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}