Indian film playback and pop icon Sonu Nigam, along with American R&B star Ne-Yo and Chinese-American hip-hop pioneer MC Jin and veteran music executive Jonathan Serbin, is part of the newly-launched Pacific Music Group, a new Hong Kong-headquartered entertainment company that \u201caims to build world-class music careers from the heart of Asia\u201d.\u00a0<\/p>\n\n\n\n
The company, which will \u201cfocus on discovering, mentoring, developing, and promoting the region\u2019s most promising talent\u201d also plans to offer international artists a entry point into Asia, which is now home to three of the world\u2019s largest music markets, Japan, China, and South Korea, and some of its fastest-growing territories such as India, Indonesia, Vietnam, and the Philippines.<\/p>\n\n\n\n
Pacific Music Group, which will operate with offices and talent hubs across the continent, will launch multiple genre-spanning imprints, including those for pop, R&B, hip-hop, electronic music, and regional Asian styles, with its first group of artists and releases scheduled over the next few months. Nigam, Ne-You\u2014who is of Chinese descent\u2014and MC Jin, who will helm the hip-hop imprint, will provide A&R guidance and mentorship to the label\u2019s artists.<\/p>\n\n\n\n\n
The launch of Pacific Music Group speaks to, as Indian and Asian artists \u201cwant to connect well beyond our borders\u201d, as Nigam says, but also how they are now looking to expand within the region. While there are now several new sub-labels from the likes of Sony, Universal and Warner working to break South Asian music internationally, Hybe recently opened an office in India<\/a>.<\/p>\n