<\/p>\n
‘Understanding your customer and finding out who they want to see’ helps determine lineup at Casino Rama’s entertainment centre, says official<\/p>\n
From big bands like Barenaked Ladies to solo acts like Chelsea Handler, the Casino Rama entertainment centre aims to have something for everyone.<\/p>\n
The venue attracts people of all ages: grandparents, little ones, and those in between. It\u2019s a unique atmosphere with varied performances for various demographics.<\/p>\n
\u201cYou want to make sure that you\u2019re having a varied platform of entertainment, but I think the most exciting thing about the Casino Rama space is it\u2019s a smaller venue. It\u2019s got 5,000 seats, but it creates that really intimate concert,\u201d said Tanya Gabara, Gateway Casinos & Entertainment\u00a0director of public relations.\u00a0<\/p>\n
She describes seeing popular acts like Kane Brown in a smaller environment \u2014 not a 20,000-seat\u00a0stadium \u2014 as a special feature of Casino Rama.<\/p>\n The entertainment centre is a department of its own within the casino. There are various nuts and bolts to its operations. Scheduling performers and determining what acts to bring in and when is a task that\u2019s done in co-ordination with the casino\u2019s partners.<\/p>\n The details of and budget for those operations are not something Gateway would reveal, Gabara said. She confirmed the revenue generated by the entertainment centre alone is worth the effort.<\/p>\n Plenty of that effort is keeping up on trends \u2014 \u201clistening to the current music and …\u00a0understanding your customer and finding out who they want to see,\u201d she said.<\/p>\n Other challenges, like booking entertainment or post-pandemic attendance levels, are now\u00a0few and far between.<\/p>\n \u201cI think engagement with concerts and with that kind of entertainment is where it was. I think people are embracing it the way they did,\u201d said Gabara.<\/p>\n \u201cYou\u2019ve got to make it enticing for people to spend their entertainment dollars, wherever that is and whatever that looks like.\u201d<\/p>\n For those who wish to spend their entertainment dollars at Casino Rama, tickets to shows are available on the casino\u2019s website through Ticketmaster or can be purchased in person at the box office.<\/p>\n The box office is only open on show days.<\/p>\n This, Gabara said in an email, is based on customer preferences.<\/p>\n She said most people prefer to \u201cpurchase tickets online via the Ticketmaster website, through their My Club Rewards card (also online) or by calling Casino Rama directly.\u201d<\/p>\n \u201cThe box office also serves as the pickup location for patrons that have booked concert tickets through our\u00a0My Club Rewards program. Members can earn discounts and free tickets as part of our loyalty program.\u201d<\/p>\n Patrons have options. They can choose an extravagant outing \u2014 a show, a stay at the hotel, spa treatment, food and shops \u2014 all behind the casino’s doors.<\/p>\n A night out to a concert with friends, Gabara said, can turn into an experience at the casino as well if they choose.<\/p>\n The age-restricted area is far from a setback with the many other amenities available, so the revenue generated from the all-ages entertainment centre is a key facet to the casino, she said.<\/p>\n \u201cObviously, the casino is 19-plus, but (in) the other areas, we really try and make them accessible and available to as many folks as we can,\u201d said Gabara.<\/p>\n As for the future of the entertainment centre, she said there is always an eye for something new. There are no specific plans for expansion or change. It will continue to\u00a0provide the space for an array of events.<\/p>\n \u201cIt is available for the community to book and host their events in. We\u2019ve done trade shows, we\u2019ve done galas, those types of things,\u201d Gabara said.<\/p>\n Continuing to provide first-class entertainment options to its patrons is the vision moving forward, she stressed.<\/p>\n
\n<\/figure>\n