{"id":2180408,"date":"2025-11-29T00:53:19","date_gmt":"2025-11-29T00:53:19","guid":{"rendered":"https:\/\/celebrity.land\/en\/?p=2180408"},"modified":"2025-11-29T00:53:19","modified_gmt":"2025-11-29T00:53:19","slug":"royals-seek-missouri-sports-betting-partner-after-underdogs-exit","status":"publish","type":"post","link":"https:\/\/celebrity.land\/en\/royals-seek-missouri-sports-betting-partner-after-underdogs-exit\/","title":{"rendered":"Royals Seek Missouri Sports Betting Partner After Underdog&#8217;s Exit"},"content":{"rendered":"<p><\/p>\n<div id=\"mainContainer\">\n<div class=\"covers-Container-mainTop\">\n<p class=\"covers-Articlemodern-cutLine\">Underdog pulled its application for a Missouri sports betting license just days before market launch. The Royals&#8217; tethered license slot could open the door for another qualified operator to eventually enter the market.<\/p>\n<div class=\"covers-ArticleModern-authorCont\">\n<div class=\"covers-ArticleModern-authorName\">\n<p>\n                            <span>Abi Bray<\/span><br \/>\n                            <span> \u2022 Contributor<\/span>\n                    <\/p>\n<p>Nov 28, 2025 \u2022 13:02 ET<\/p>\n<p>                            <span>\u2022 4 min read<\/span><\/p>\n<\/p><\/div><\/div><\/div>\n<div class=\"covers-CoversArticles-mainImg\">\n<picture><source media=\"(min-width: 1200px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=752&amp;h=423&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"752\" height=\"423\"><source media=\"(min-width: 992px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=640&amp;h=360&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"640\" height=\"360\"><source media=\"(min-width: 576px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=720&amp;h=405&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"720\" height=\"405\"><source media=\"(min-width: 500px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=528&amp;h=297&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"528\" height=\"297\"><source media=\"(min-width: 400px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=464&amp;h=261&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"464\" height=\"261\"><source media=\"(min-width: 300px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=352&amp;h=198&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"352\" height=\"198\"><source media=\"(min-width: 64.5px)\" srcset=\"https:\/\/img.covers.com\/cms\/covers\/5a06791f-34c6-4fb1-aa96-75ed8b1a66ea.jpg?w=256&amp;h=144&amp;ar=16:9&amp;fit=crop&amp;auto=compress,format\" width=\"256\" height=\"144\"><br \/>\n                <\/source><\/source><\/source><\/source><\/source><\/source><\/source><\/picture>\n<\/p><\/div>\n<p>Photo By &#8211; Imagn Images. <\/p>\n<div class=\"covers-CoversArticles-articleText cmg_editorial_article_text\">\n<p><span class=\"cf0\">The Kansas City Royals are searching for a new sports wagering partner, a club spokesperson told <a target=\"_blank\" href=\"https:\/\/spectrumlocalnews.com\/mo\/kansas-city\/news\/2025\/11\/26\/royals-looking-for-new-sports-betting-partner\" target=\"_blank\" rel=\"noopener\">Spectrum News<\/a>\u00a0on Wednesday.<\/span><\/p>\n<p><span class=\"cf0\">Underdog withdrew its <\/span><span class=\"cf0\">application for a Missouri sports betting license just days before the state&#8217;s market launch,<\/span><span class=\"cf0\"> ending a multi-year partnership with the Royals announced in <\/span><span class=\"cf0\">September that included market access for sports betting.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"cf0\">Key Takeaways<\/span><\/h2>\n<ul>\n<li><span class=\"cf0\">The Royals are seeking a replacement sportsbook partner after Underdog withdrew its <\/span><span class=\"cf0\">Missouri license application.<\/span><\/li>\n<li><span class=\"cf0\">Underdog\u2019s exit leaves Missouri with eight mobile platforms for Monday&#8217;s sports betting <\/span><span class=\"cf0\">launch.<\/span><span class=\"cf0\"\/><\/li>\n<li><span class=\"cf0\">DraftKings is expanding its Missouri presence with a launch celebration and a Spanish-<\/span><span class=\"cf0\">language app upgrade.<\/span><\/li>\n<\/ul>\n<p><span class=\"cf0\">Underdog has operated in Missouri for years as a licensed daily fantasy sports provider and was <\/span><span class=\"cf0\">among the first companies to apply when the state opened submissions for sportsbook licenses. It <\/span><span class=\"cf0\">currently remains a DFS operator in the state. \u00a0<\/span><\/p>\n<blockquote>\n<p><span class=\"cf0\">After filing its application, Underdog pursued several agreements to support its sportsbook rollout. It <\/span><span class=\"cf0\">secured a tethered revenue-share partnership with the Royals, designed to provide market access, <\/span><span class=\"cf0\">and later signed a separate multi-year marketing agreement with the St. Louis Blues.\u00a0\u00a0<\/span><\/p>\n<\/blockquote>\n<p><span class=\"cf0\">The Royals previously held a non-gambling partnership with the company. The <\/span><span class=\"cf0\">Blues deal granted Underdog rights to use intellectual property, team video assets, and in-arena <\/span><span class=\"cf0\">elements for promotional activity inside Missouri.\u00a0<\/span><\/p>\n<p><span class=\"cf0\">Underdog underwent a significant marketing campaign ahead of launch, presenting itself as an incoming sportsbook <\/span><span class=\"cf0\">operator. The decision to withdraw leaves eight approved mobile platforms set to go live when <\/span><span class=\"cf0\">statewide wagering begins Monday.\u00a0\u00a0<\/span><\/p>\n<p><span class=\"cf0\">Both the Royals and Blues are now evaluating their next steps, with the Royals&#8217; tethered license <\/span><span class=\"cf0\">slot opening the door for another qualified operator to enter the market.<\/span><\/p>\n<p><a target=\"_blank\" href=\"https:\/\/www.google.com\/preferences\/source?q=covers.com\" target=\"_blank\" class=\"googleLink border-0 bg-lighter rounded-2 py-2 px-3 d-flex gap-2 justify-content-between align-items-center mb-5\" data-linkcont=\"Article-Google-Preferences-Click\"><span class=\"small\"><b>Enjoying Covers content?<\/b> Add us as a preferred source on your Google account<\/span> <picture><source media=\"(min-width: 768px)\" srcset=\"https:\/\/img.covers.com\/editorial\/2025\/google-preferred-source-badge.png?w=1270&amp;auto=compress&amp;auto=format\" width=\"127\"><source media=\"(max-width: 767px)\" srcset=\"https:\/\/img.covers.com\/editorial\/2025\/google-preferred-source-badge.png?w=102&amp;auto=compress&amp;auto=format\" width=\"102\"><img decoding=\"async\" src=\"https:\/\/img.covers.com\/editorial\/2025\/google-preferred-source-badge.png?w=102&amp;auto=compress&amp;auto=format\" width=\"102\" height=\"36\" alt=\"Add as a preferred source on Google\" loading=\"lazy\"\/><\/source><\/source><\/picture><\/a><\/p>\n<h2><span class=\"cf0\">DraftKings builds momentum ahead of Missouri launch\u00a0<\/span><\/h2>\n<p><span class=\"cf0\">The Royals&#8217; shift comes as other\u00a0operators accelerate their rollout plans in Missouri. <a target=\"_blank\" href=\"https:\/\/www.covers.com\/betting\/sportsbookredirect?sportsbookId=18&amp;location=editorial&amp;koid=270017643522310811545444036493\" target=\"_blank\" rel=\"noopener\">DraftKings<\/a> announced <\/span><a target=\"_blank\" href=\"https:\/\/www.covers.com\/industry\/draftkings-dec-1-missouri-launch-with-bonuses-nov-24-2025\" target=\"_blank\" rel=\"noopener\"><span class=\"cf0\">two\u00a0<\/span><span class=\"cf0\">initiatives<\/span><\/a><span class=\"cf0\"> tied to Monday&#8217;s market opening. The company will host a launch celebration at the <\/span><span class=\"cf0\">Palladium in St. Louis on Dec. 1.\u00a0\u00a0<\/span><\/p>\n<p><span class=\"cf0\">Three notable state-linked athletes, Tony Gonzalez, Isaac Bruce, and Brett Hull, will place the opening <\/span><span class=\"cf0\">wagers as the <a target=\"_blank\" href=\"https:\/\/www.covers.com\/betting\/usa\/missouri\" target=\"_blank\" rel=\"noopener\">Missouri sports betting<\/a> market officially goes live. Missouri House speaker Jonathan\u00a0<\/span><span class=\"cf0\">Patterson is scheduled to deliver remarks following the event.\u00a0<\/span><\/p>\n<p><span class=\"cf0\">DraftKings also announced a $50,000 donation to the Veterans Community Project, which works to <\/span><span class=\"cf0\">end veteran homelessness in Missouri. The contribution<\/span><span class=\"cf0\">\u00a0marks one of its first localized initiatives in the state.\u00a0<\/span><\/p>\n<p><span class=\"cf0\">The operator <a target=\"_blank\" href=\"https:\/\/www.covers.com\/industry\/draftkings-launches-spanish-language-online-sportsbook-platform-nov-25-2025\" target=\"_blank\" rel=\"noopener\">revealed<\/a> an upgrade to its mobile app that\u00a0<\/span><span class=\"cf0\">introduces a Spanish-language feature. Chief product officer Corey Gottlieb said the new feature <\/span><span class=\"cf0\">expands the company&#8217;s reach within Missouri while offering current users an alternative interface <\/span><span class=\"cf0\">designed to make navigation more intuitive.<\/span><\/p>\n<h2 class=\"covers-interlinking-h2\" style=\"margin-top: 32px;\">Pages related to this topic<\/h2>\n<\/p><\/div>\n<div class=\"row\">\n<div class=\"col-12 covers-authorSection\">\n<div class=\"authorContainer\">\n<div>\n                            <img decoding=\"async\" fetchpriority=\"high\" width=\"40\" height=\"40\" alt=\"Abi Bray\" loading=\"lazy\" src=\"https:\/\/img.covers.com\/cms\/covers\/3accf153-0671-4809-8c56-cb5a552092a5.jpg?w=40&amp;auto=compress&amp;auto=format\"\/>\n                        <\/div><\/div>\n<div style=\"padding-bottom:0;\" class=\"covers-u-NewP writersPage-authorBio\">\n<div class=\"LineLimiter LL-large\">\n<p class=\"x_MsoNormal\" data-olk-copy-source=\"MessageBody\">Abi is a passionate writer by training and by heart. She lives and breathes the iGaming and financial world, always eager to uncover the latest developments shaping the gaming and sports industries she covers. Whether it\u2019s a groundbreaking deal between major gaming companies, casino financial reports, or a new sponsorship contract, Abi\u2019s all over it, turning complex industry moves into engaging, informative stories.<\/p>\n<p class=\"x_MsoNormal\">When she\u2019s not investigating leads or chasing the next headline, Abi is likely to be curled up with a good murder mystery book, or when feeling more active, she\u2019ll be sweating on the netball court trying to score the next win for her team. A descendant of a long line of diehard Liverpool FC fans, Abi and her family closely follow the English Premier League. Just don\u2019t expect her to reply to messages during a big Reds game.<\/p>\n<\/p><\/div>\n<p><button class=\"toggleReadMore\" onclick=\"toggleReadMore(this)\">Read More<\/button><\/p>\n<\/p><\/div><\/div><\/div><\/div>\n<p><em> \u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n<p><em> \u2018 Some details of this article were extracted from the following source www.covers.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Underdog pulled its application for a Missouri sports betting license just days before market launch. The Royals&#8217; tethered license slot could open the door for another qualified operator to eventually enter the market. Abi Bray \u2022 Contributor Nov 28, 2025 \u2022 13:02 ET \u2022 4 min read Photo By &#8211; Imagn Images. The Kansas City [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2180409,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[43],"tags":[],"class_list":["post-2180408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-royalty"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/11\/Royals-Seek-Missouri-Sports-Betting-Partner-After-Underdogs-Exit-scaled.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2180408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2180408"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2180408\/revisions"}],"predecessor-version":[{"id":2180410,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2180408\/revisions\/2180410"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2180409"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2180408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2180408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2180408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}