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The 99th Macy\u2019s Thanksgiving Day Parade<\/a> was a massive hit for NBC on Thursday, November 27, with the annual event<\/a> on track to set a record for its combined audience.<\/p>\n According to Variety<\/a>, citing Nielsen preliminary figures, this year\u2019s parade drew 34.3 million viewers across NBC and Peacock, with 25.4 million tuning in to the NBC telecast beginning at 8:30 a.m. ET. This was up 8% in total viewers compared to 2024, which earned 31.3 million combined viewers across NBC and Peacock.<\/p>\n NBC also reports the 2025 parade was up 13% in the key Adults 18-49 demographic from 2024. In fact, the broadcast was up across all demos, including a 20% increase in viewers under 25.<\/p>\n The 8:30 a.m. broadcast on NBC became the most-watched entertainment telecast in almost seven years, second to ABC\u2019s 2019 Academy Awards ceremony.<\/p>\n \u201cThese record-breaking numbers signify how beloved this parade is to our audience, and we couldn\u2019t be more thrilled to begin the holiday season on such a wonderful note,\u201d Jen Neal, executive vice president of live events and specials for NBCUniversal Entertainment, said in a statement, per Variety. \u201cA profound thank you to Macy\u2019s for their partnership in producing such an iconic event.\u201d<\/p>\n Sharon Otterman, chief marketing officer at Macy\u2019s, added, \u201cThis year\u2019s record-breaking ratings are a powerful testament to the creative mastery, technical precision, and storytelling ambition Macy\u2019s offers. We are deeply proud to create entertainment that showcases today\u2019s top talent and captures the cultural zeitgeist to connect with our audiences and consistently redefine the benchmark for televised and streaming programming.\u201d<\/p>\n Otterman continued, \u201cAs we look toward the 100th Macy\u2019s Parade, we remain dedicated to leveraging our unique capabilities to inspire wonder and joy for millions nationwide, ensuring our programs exceed expectations year after year.\u201d<\/p>\n This year\u2019s parade coverage was hosted by Savannah Guthrie<\/a>, Hoda Kotb<\/a>, and Al Roker<\/a>, and featured performances from Cynthia Erivo<\/a>, Ciara<\/a>, Busta Rhymes<\/a>, Shaggy<\/a>, Foreigner<\/a>, Mickey Guyton<\/a>, Jewel, Calum Scott, and many more.<\/p>\n