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\u2022 Given the current \u201cWild West\u201d state of AI as it has seeped into numerous aspects of our everyday life, including broadcasting, iHeartMedia has taken the bold step of loudly differentiating itself from its competitors. This new edict was carefully laid out in a companywide memo from Chief Programming Officer Tom Poleman<\/b>, shared with RAMP<\/b>, which states:<\/p>\n
\u201cA few weeks ago, I shared that iHeart is one of the last truly human entertainment sources and our listeners come to us for companionship, connection, and authenticity \u2014 something AI can\u2019t replicate. We\u2019re Guaranteed Human.<\/b>\u00a0We don\u2019t use AI-generated personalities. We don\u2019t play AI music that features synthetic vocalists pretending to be human. And the podcasts we publish are also Guaranteed Human.<\/b><\/p>\n
Thank you for leaning into our commitment to keep everything we do real and authentic. That\u2019s what makes us special.\u00a0\u00a0And now we\u2019e taking it a step further.<\/p>\n
Starting Monday, 11\/24<\/b>, we\u2019re making \u2018Guaranteed Human\u2019 a core part of our brand<\/b>. You\u2019ll hear it in our imaging, and we want listeners to feel it every time they tune in. Here\u2019s how:<\/p>\n
Hourly Legal IDs:<\/b><\/p>\n
We\u2019re changing hourly legal IDs beginning Monday to say: \u2018(Station call letters\/name), (city of license) an iHeartRadio station\u2026 Guaranteed Human\u2019<\/b>\u00a0(with the iHeartRadio audio signature heartbeat).<\/p>\n
These will run every hour<\/b>\u00a0on our stations.<\/p>\n
Sweepers<\/b><\/p>\n
To augment our legal IDs, we also want you to create fun, nonchalant sweepers<\/b> that fit your station\u2019s vibe and reinforce that we\u2019re Guaranteed Human<\/b>. Sweepers should end with the words \u2018Guaranteed Human.\u2019 Drop them in every hour<\/b>, between songs or talk content where it feels natural. Many stations will also start these on Monday, with others ramping up in the following weeks.<\/p>\n
![\"\"](\"https:\/\/ramp247.com\/wp-content\/uploads\/iHeartMedia-2020-new-copy.jpg\")
Remember, this isn\u2019t a tagline \u00a0\u2014 it\u2019s a promise<\/b>. And it\u2019s part of every station\u2019s personality. When listeners interact with us, they know they\u2019re connecting with real voices, real stories, and real emotion<\/b>. That\u2019s our superpower.<\/p>\n
A little about why this matters so much;\u00a0research says:<\/b><\/p>\n
\u2022 70%<\/b>\u00a0of consumers say they use AI as a tool, yet 90%<\/b>\u00a0want their media to be from real humans<\/b>.<\/p>\n
\u2022 92%<\/b>\u00a0use social media, but 2\/3<\/b>\u00a0say it makes them feel worse and more disconnected.<\/p>\n
\u2022 92%<\/b> say nothing can replace human connection \u2014 up from 76% in 2016<\/b>.<\/p>\n
\u2022 9 in 10<\/b> say human trust can\u2019t be replicated with AI.<\/p>\n
To be clear, we do encourage the use of AI powered productivity and distribution tools<\/b>\u00a0that help scale our business operations \u2013 such as scheduling, audience insights, data analysis, workflow automation, show prep, editing and organization. \u00a0Those tools help us reach more people efficiently, while preserving the human creativity and authenticity that define our brand. \u00a0<\/b><\/p>\n
We talk to our listeners constantly, and they tell us they are also using AI as a tool<\/b>, but they tell us there\u2019s a limit<\/b>:<\/p>\n
\u2022 3\/4 expect AI will complicate their lives<\/b>\u00a0in the next year and beyond.<\/p>\n
\u2022 82%<\/b>\u00a0are worried about the impact AI will have on society<\/b>.<\/p>\n
\u2022 2\/3<\/b>\u00a0are worried about losing their jobs<\/b>\u00a0to AI.<\/p>\n
\u2022 <\/b>And, funny enough, 2\/3 even fear that AI could someday go to war with humans<\/b>.<\/p>\n
The bottom line is our research tells us that 96% of consumers think \u2018Guaranteed Human\u2019 content is appealing. <\/b>So, we\u2019re leaning in.<\/p>\n
Thank you for keeping it real and making \u2018Guaranteed Human\u2019 something that our audience hears and feels every day.<\/p>\n
Sometimes you have to pick a side \u2014 we\u2019re on the side of humans.<\/b><\/p>\n
Tom<\/b><\/p>\n<\/p><\/div>\n
\u2018 The preceding article may include information circulated by third parties \u2019 <\/em><\/p>\n \u2018 Some details of this article were extracted from the following source ramp247.com \u2019 <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"\u2022 Given the current \u201cWild West\u201d state of AI as it has seeped into numerous aspects of our everyday life, including broadcasting, iHeartMedia has taken the bold step of loudly differentiating itself from its competitors. This new edict was carefully laid out in a companywide memo from Chief Programming Officer Tom Poleman, shared with RAMP, […]<\/p>\n","protected":false},"author":2,"featured_media":2182627,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_jetpack_memberships_contains_paid_content":false,"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_social_meta":[],"footnotes":""},"categories":[25179],"tags":[],"class_list":["post-2182626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-music"],"jetpack_featured_media_url":"https:\/\/celebrity.land\/en\/wp-content\/uploads\/2025\/12\/\u2018Guaranteed-Human-\u2013-RAMP-\u2013-Radio-and-Music-Pros.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2182626","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/comments?post=2182626"}],"version-history":[{"count":1,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2182626\/revisions"}],"predecessor-version":[{"id":2182628,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/posts\/2182626\/revisions\/2182628"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media\/2182627"}],"wp:attachment":[{"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/media?parent=2182626"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/categories?post=2182626"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/celebrity.land\/en\/wp-json\/wp\/v2\/tags?post=2182626"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}